Remove 2013 Remove Marketing Remove Trade Shows
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Which meeting design books should I buy?

Conferences that Work

In 2013, Eric de Groot and Mike van de Vijver published this unique, extraordinary, and important book on meeting design. [If you decide to buy one of mine, read the conclusion of this post for ways to pay less!]. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ).

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2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.

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Green Lights: These Eco-friendly Giveaways ‘Self-destruct’

Event Marketer

It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they instantly rejected an RFP that mentioned the use of plastic disposable tchotchkes). Gone are the days of the stress ball you found on the trade show floor.

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

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Q&A: U.S. Travel Association’s New Meetings Executive

MeetingsNet

During her tenure, RE+ grew to become a top 50 trade show and was widely cited for the innovative ways it engaged attendees while quadrupling its revenue. At RE+, we would beta-test new markets in small doses through our education program. Travel with a strong track record in meetings. Here at U.S. MeetingsNet: U.S.

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Event lead management company Akkroo acquired by Integrate

Event Industry News

Akkroo, market leaders in the emerging B2B event lead capture space, today announced that it has been acquired by US-based Integrate , the global leaders in B2B demand orchestration, in a deal worth $34 million USD. . Accounting for the largest area of B2B marketing spend at 18% , face-to-face events have become the No.

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5 Meeting Industry Trends That Are Changing the Face of Events

Social Tables

In fact, studies show using event technology can: Decrease costs by up to 30% Increase planners’ productivity by 27% Increase attendance by 20% These technologies help event teams to market better, manage guests more efficiently, map out their events in detail, engage with the audience in real-time, track ROI, and more.

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