Event Marketer

MARCH 15, 2024

Questions about sustainability in booth design often trigger two responses: We’ve been doing it for a while (aluminum structures, rentals, recycling carpet) and Clients don’t want to pay for it. The resulting recommendations on sustainable booth design are due later this year. At the GCSAA Conference and Trade Show in Phoenix (Jan.

Trade Shows 290

Trade Shows Sustainability 2024 Transportation 290

Event Marketer

APRIL 3, 2023

While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?

2023 299

2023 Sustainability Tech Marketing 299

Event Marketer

OCTOBER 14, 2024

More of Our Interviews: Q&A: 10 Minutes with John Blyth of Ricoh Q&A: 10 Minutes with John Vertin of Skout’s Honor Pet Supply Event Marketer: This exhibit is the result of 24 months of planning. Safety, sustainability and electrification are some of the biggest challenges that our clients are looking to navigate.

Trade Shows 290

Trade Shows Sustainability 2024 Tech 290

Event Industry News

DECEMBER 4, 2024

In this feature we showcase suppliers who are environmentally responsible and leading the way, check them out and be sure to contact them to help take your future events to the next level.

Sustainability 111

Sustainability Event Planning Events Event Design 111

Event Marketer

JANUARY 15, 2025

But between the design and the build, the brand took a major step forward around its sustainability goals, too. As Benjamin Arditti, senior director, global head of brand, at HERE Technologies, put it, Its not about showing sustainability, its about being sustainable. Weve been trying to balance sustainability with quality.

2025 298

2025 Sustainability Technology 2017 298

Event Marketer

NOVEMBER 24, 2024

“We announced new gamification features on our AI-powered Caper Carts at the event this year, so the playful elements of our booth, from the walk-through refrigerator doors to the custom Plinko game, weren’t just for entertainment—they embodied our approach to retail innovation.” Want us to cover your booth?

Trade Shows 278

Trade Shows Retail B2B Sustainability 278

Event Marketer

DECEMBER 10, 2024

Event Marketer has partnered with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events.

Sustainability 246

Sustainability Education Events Marketing 246

Prestige Events Magazine

OCTOBER 30, 2024

Additionally, the report points to the industry’s growing focus on sustainability and technological innovation. With an increasing emphasis on carbon neutrality and integrating new technologies like AI, the UK is positioning itself to remain competitive in the global events landscape.

2024 264

2024 Government Trade Shows Sports 264

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. 12-15 and partnered with the event to to achieve sustainability objectives, including efficient energy use, waste-diversion management, and reducing the use of single-use plastic.

Trade Shows 278

Trade Shows Healthcare 2024 Financial 278

Event Marketer

MAY 8, 2023

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in April on how sustainability and eco-friendly practices are impacting the industry. Look out for our next survey in May.)

Sustainability 263

Sustainability 2023 Event Marketing Marketing 263

Event Marketer

OCTOBER 20, 2024

Over half (54 percent) consider sustainability highly important in their 2025 planning, with 47 percent having established clear sustainability goals and action plans and also focusing on DE&I practices, waste management, and eco-friendly food and beverage options. The audit revealed that 73.3

Trade Shows 261

Trade Shows 2025 Food and Beverage Sustainability 261

Event Marketer

FEBRUARY 25, 2025

He talked passionately about his personal concern for sustainability and making the world a better place for his grandchildren, and so the audience connected with him on a personal level, King says. Straubel, Teslas former chief technical officer and now ceo of Redwood Materials, Inc.,

2025 300

2025 Sustainability Entertainment Technology 300

Event Marketer

DECEMBER 17, 2024

The post The Modern Marketers Guide to Event Sustainability appeared first on Event Marketer.

Sustainability 244

Sustainability Event Marketing Marketing Events 244

Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

Event Marketing 358

Event Marketing Marketing Food and Beverage Travel 358

Event Industry News

OCTOBER 10, 2024

As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. Live events such as festivals, sporting events, trade shows and concerts have a significant […]

Sustainability 111

Sustainability Trade Shows Sports Events 111

Event Marketer

MAY 16, 2022

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. The world, and the event industry, entered a new reality last year when the U.N. More on This Topic: 10 Event Sustainability Ideas to Implement Right Now. THE PANDEMIC EFFECT. CORPORATE MESSAGING.

Sustainability 290

Sustainability Venues 2006 2009 290

Event Marketer

JANUARY 9, 2025

Sheer fabric walls, muted tones and sustainable design materials underlined the message of sustainability. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. The post CES 2025: Newcomers, Block Parties and Heroes on the Show Floor appeared first on Event Marketer.

2025 278

2025 Automotive Trade Shows Transportation 278

Prestige Events Magazine

OCTOBER 6, 2021

Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. ICE Launches Annual ICE Report 2021.

Sustainability 246

Sustainability Corporate Events 2021 Education 246

Event Marketer

DECEMBER 15, 2022

Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Let us know.

2023 246

2023 Sustainability Consulting Travel 246

Conferences that Work

MAY 17, 2021

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? Read on to learn why. appeared first on Conferences That Work. No related posts.

Event Marketing 296

Event Marketing Marketing Conference Events 296

Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. Welcome to the Dream Team.

2025 279

2025 Meetings 2024 2012 279

Event Marketer

OCTOBER 27, 2022

Sustainability Strategies You Might Like: Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification. 10 Event Sustainability Ideas to Implement Right Now. “We The trail cleanup events each included a Thomas’-inspired breakfast spread catered by local hot spots.

Sustainability 299

Sustainability 2021 Social Media Advertising 299

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

2025 264

2025 Meetings Education Speakers 264

Prestige Events Magazine

JANUARY 21, 2025

Potential speakers and panellists looking to share their expertise with a global audience of corporate, agency and event planners, now have until Friday 24 January to submit their ideas for the show, which takes place at Excel London on 25-26 June.

2025 259

2025 Meetings Speakers Sustainability 259

Event Marketer

FEBRUARY 19, 2025

White spaces around the floor brought inspiration and insight with thought-provoking installations, such as a circular fashion showcase dedicated to Vegan Fashion Week and a Social Good space filled with live plants and sustainability inspiration for a better future. Want us to cover your booth?

Fashion 238

Fashion Apparel Retail Sustainability 238

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Event Marketer

JANUARY 30, 2023

5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer.

Sustainability 246

Sustainability 2023 Automotive Fashion 246

Event Marketer

DECEMBER 17, 2024

Other in-demand talents and areas of expertise, he says, include proficiency in sustainable event practices, a passionate, can do attitude, and the ability to take initiative and follow through on projects. The post Agency HR Update: Hiring Trends, Mentorship, and the Role of Freelancers appeared first on Event Marketer.

2025 264

2025 Contracts 2024 Sustainability 264

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

2024 195

2024 Event Marketing Marketing Sustainability 195

GEVME

JANUARY 27, 2020

While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.

Sustainability 194

Sustainability Food and Beverage Transportation Events 194

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Corporate events facilitate in-person relationship-building, boost employee satisfaction, and foster a sense of community amongst the attendees. Despite the unique advantages of corporate events, marketing them can be challenging.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Attendease

FEBRUARY 15, 2024

That’s why more event planners are shifting their strategy to sustained events programs. A sustained events program refers to hosting multiple smaller events throughout the year rather than putting all your resources into one major event. Let’s explore the benefits!

Sustainability 195

Sustainability Events Event Apps Management 195

Event Marketer

JANUARY 10, 2024

sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. Design choices appear to be more sustainable, but luxe. Johnson) Here’s a pretty display from Samsung on its sustainability partnerships.

2024 335

2024 Sustainability Travel Technology 335

Event Industry News

FEBRUARY 24, 2025

LIVE (Live music Industry Venues & Entertainment) has unveiled a new sustainability initiative. Led by its expert working group, LIVE Green, it will provide artists with the tools and information to include sustainability clauses in their booking contracts.

Sustainability 59

Sustainability Contracts Entertainment Venues 59

Event Marketer

MAY 20, 2024

Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability. For many years, the thought process was that events are “turn and burn,” and people buy their carbon credits to make up for it, but in the past couple of years there’s been renewed conversation about sustainability.

Trade Shows 307

Trade Shows Healthcare Sustainability Sponsorships 307

Event Industry News

NOVEMBER 26, 2024

As environmental responsibility takes centre stage in the events industry, BMA House remains a top-tier, sustainable venue in London, blending historical charm with forward-thinking environmental practices.

Sustainability 64

Sustainability Event Planning Venues Conference 64

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. When it comes to our organization, sustainability is really important.

Sustainability 312

Sustainability 2013 Trade Shows Advertising 312