PCMA Convene

MARCH 26, 2021

Three independent show organizers collaborated for the first time — Informa Markets’ MAGIC Pop Up Orlando, Clarion Events’ WWIN, and Tarsus Group’s OFFPRICE — on an in-person trade show at the Orange County Convention Center in Orlando. Event: MAGIC, WWIN, and OFFPRICE Co-Located Trade Show. Date: Feb.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Plan Your Meetings

OCTOBER 1, 2018

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers.

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Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Ins'Tent

MAY 20, 2024

Today, tents are potent marketing tools that can draw new customers and provide important educational opportunities for your current clients or patients. Tents have evolved to serve many more purposes than basic protections from the weather. Tents evolved due to advances in design and technology.

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Fashion Trade Shows Marketing Education 52

Event Industry News

APRIL 9, 2021

As global economies look for opportunities to rebuild business in the wake of the COVID-19 pandemic, exhibition organisers and associations from around the world are joining together to form a coalition dedicated to bringing critical live event platforms back to market, with safety at the foundation of the collaborators’ approach.

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Event Marketer

OCTOBER 18, 2024

Samples were placed on stands fashioned out of tires. Partner: Rise Exhibits C4 On a show floor sweltering from the fryers, C4’s space was literally an ice bar complete with a temperature drop and an interactive ice sculpture. Sasquatch was posing for pictures from the crowded bleaches.

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Event Industry News

JUNE 18, 2018

The Italian Exhibition Group (IEG) has reached agreement with Emerald Expositions LLC (EEX), the largest operator of business-to-business trade shows in the United States, according to which the two will partner in strengthening the presentation of Italian jewellery manufacturers in the U.S.

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Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget , on average, in the United States. So how exactly do you do that?

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Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. After kicking off a return to big trade shows in June with World of Concrete, Las Vegas has a busy summer of events, to be followed by a busier fall. 3 in Las Vegas.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

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Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Don’t underestimate good old-fashioned word-of-mouth! Once logistics are set, start promoting your event.

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PCMA Convene

JULY 8, 2022

Your next annual meeting, conference, or trade show has the potential to be the most successful event in the history of your organization. You cannot simply build and market the event like you used to and expect everyone to come back. Doing all this requires event planners and marketers to collaborate and make decisions upfront.

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Socio Events

JANUARY 26, 2023

Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person. For eventgoers with such an inclination, it’s usually about mingling eye to eye, networking “the old-fashioned way,” and traveling to and exploring a new city or country. And we can’t blame them.

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Event Marketer

SEPTEMBER 23, 2024

Fashion eyewear brand OGI highlighted its commitment to independent thinking with a splashy space complete with thoughtful furniture pieces in eye-catching colors, a purple chessboard and cool details like a stack of LIFE magazines under a gramophone. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Industry News

JULY 7, 2020

Given continued uncertainty around international travel and border restrictions as well as the importance of health and safety for the entire community, COTERIE has decided to shift focus this fall towards their digital trade event in partnership with NuORDER.

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Event Marketer

APRIL 27, 2021

The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. How LG is Embracing the Future of Trade Shows with a Virtual Showroom. Agency: Lupine, Los Angeles.

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Event Marketer

JANUARY 3, 2023

Marketers from Intel, TelevisaUnivision, Subaru and Campari share insights on what post-pandemic audiences actually want, how they’re delivering—and how to measure it all. For the tech giant, adding value to events, particularly amid major trade shows, comes down to curation. But what does it really mean to add value to events?

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Socio Events

OCTOBER 19, 2022

And yet, each event type plays an important role in a company’s event marketing strategy. Trade shows. A trade show invites many different companies of a specific industry to showcase their products and services to the general public. Fortunately, you don’t have to make that choice alone. Charity events.

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Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. 2Heads has gone out of the box and looked laterally to engage new suppliers that may come from a different but relevant industry background to deliver projects to trade shows and events. Some say it’s a renaissance for the brand experience.

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Expo Pass

AUGUST 6, 2024

When done right, these little guys balance fashion and function to enhance the attendee experience. A subtler function of an event badge is its marketing potential. We’re here to ensure you feel like a badge design pro at every event, from trade shows to conferences and beyond! It isn’t just about identification, either.

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PCMA Convene

FEBRUARY 14, 2024

Here’s another example that demonstrates how using the JTBD framework effects change: Two newspapers, long-time competitors in the same market with similar shares and demographics, compete in a red ocean, vying for the same subscribers. One solution we implemented was to include an “internal trade show” within an event.

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Event Industry News

AUGUST 31, 2021

Scotland’s only trade show for business events, meetings, incentives and hospitality professionals will return next month. We have missed the buzz, the energy and the good old-fashioned blether. EVENTIT offers high calibre buyers the opportunity to connect with industry professionals involved in delivering Scotland’s £3.5

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Expo Pass

JANUARY 3, 2024

IMEX America: It’s the largest international conference and trade show in the United States, uniting planners from France to the UK and beyond. Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology.

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PCMA Convene

NOVEMBER 29, 2018

as determined by attendance, buzz, innovation, economic impact, and the event’s importance on the market it serves and represents. For example, the Atlanta International Gift & Home Furnishings Market added a curated shopping experience using lifestyle influencers as guides. E3 created a live ESPORTS arena within the show.

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Event Industry News

APRIL 13, 2021

Concern about the impact of the pandemic among the organisers of trade shows, exhibitions and conferences – which help fashion the relationships that drive commerce – has been replaced by new thinking revolving around a blended approach to events.

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Hubilo Blog

MAY 26, 2020

Often these events hold a discussion forum, where your associates come up with their queries related to the product, services, market scenario, or pricing, the scope is vast and every organizer should dedicate time to set the scope of such meetups. 50% of marketers have attended a virtual or hybrid event. Trade-shows.

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Smart Meetings

OCTOBER 13, 2022

During a trip to Vietnam, Feldman noticed that circles of acquaintances always left enough space for more people to join, adding that event attendees can engage with one another in a similar fashion through intentional design: how they position themselves in groups.

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Event Industry News

OCTOBER 8, 2020

Swapcard’s team has recruited 17 new employees in the Seattle, Montreal, London, Paris, and Dubai offices since June 2020, in teams varying from event support to marketing to product design and tech. cybersecurity show, London Tech Week, and Global Industrie, France’s largest industry trade show.

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Eventinterface

MAY 17, 2017

As audiences have evolved, planners must now use a variety of communication and marketing techniques to successfully engage all generations of attendees at their conferences and events. The booth was also staffed with a 50/50 split of marketing and sales staff. The top priority of marketing, should always be insights.

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Smart Meetings

OCTOBER 13, 2022

During a trip to Vietnam, Feldman noticed that circles of acquaintances always left enough space for more people to join, adding that event attendees can engage with one another in a similar fashion through intentional design: how they position themselves in groups.

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International Institute of Event Management

APRIL 9, 2014

You've probably given it a lot of thought, and know that you have what it takes to be able to plan meetings and events, weddings, trade shows, corporate outings, fundraisers, or non-profit events. Event planners are able to manage their time and their events in a very organized fashion.

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Floktu

JANUARY 20, 2020

Getting staff to circulate the floor collecting feedback is a great option for larger events like trade shows. Good old fashion live audience polling isn’t dead. Station them by exits and strategic places around your venue where you want to collect feedback. Floating Staff. Social Media . Live Audience Feedback.

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Canadian Special Events

MARCH 28, 2018

Best Experiential Marketing Event. Best Trade Show Booth, Display or Pavillion . Regal Tent Productions, Toronto, ON for Fashion Week 2017. Photos With Finesse, Calgary, AB for Stephanie & Arnold’s $98,000 Dream Wedding . Best Event Produced for a Corporation/Organization or Business. Cantrav Services Inc.,

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Cvent: Event Marketing

JULY 2, 2019

MGM will take you back in time to the Prohibition Era, with the Old Fashioneds flowin’ and flappers dancin’. Trade Show. On Wednesday, July 10, the complete Cvent ecosystem comes to life for one day at the Cvent CONNECT Trade Show. Dine on some classics with a twist, such as steak and eggs and shrimp cocktail.

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PCMA Convene

FEBRUARY 26, 2019

In addition to Convening Leaders, Holsinger said that the company is in the midst of a pilot of Quant at trade shows and conventions that cover a wide range of verticals — medical, manufacturing, IT, and corporate events. For the first few years, we’ll have a combination of human and machine learning. Holsinger said.

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