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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317
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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246
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Event Insurance for Storm Season: What to Know

MeetingsNet

Especially for autumn events in the Southeast and winter events in the Midwest, planners should understand the current market for cancellation coverage. As a result, it’s best for meeting planners to obtain cancellation insurance right after they sign their venue contracts for events set to happen in a destination’s storm season.

Insurance 105
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Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023

Event Marketer

Trade Show Trends: How Outdoor Retailer’s Shows Have Evolved, Plus New Features Rolling Out in 2024 Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show Live interactive art. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura.

2023 289
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Ticker: Regular Updates on Events Taking Place in Person

Event Marketer

One of the world’s largest music festivals, 53-year-old Summerfest, presented by American Family Insurance, is in the books for three consecutive weekends in September. The world’s biggest mobile trade show is prepared to go fully hybrid this summer. .” Read more here. Summerfest: Sept. Read more here.

2020 331
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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Trending event swag

Eventinterface

Be on the cutting edge and make a splash at your next trade show or conference with these trending promotional products. Is it to keep health insurance premiums down, reduce absenteeism or increase morale? THE SHOWS GO ON. Find all of these items and more at Leone Marketing Solutions. DRINKWARE GAINS VALUE.

Apparel 140