Event Industry News

OCTOBER 20, 2021

of all organisers admit that sponsorships are their main source of income from virtual events (EMBlog). Acknowledge that you are offering tremendous marketing value to your exhibitors. But don’t forget, your main focus is providing the event-goers with a valuable experience. In fact, 29.7% Managing Sponsor Expectations.

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Event Marketer

OCTOBER 14, 2024

We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We The main stage highlighted stories of collaboration with the brand’s customers under a tagline: “Together, We’re Mining Better.”

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Ins'Tent

OCTOBER 22, 2019

Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels. However, the costs of organizing a trade show exhibit adds up quickly. These are the fees trade show organizers charge to register space at a venue.

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Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Velvet Chainsaw

AUGUST 2, 2016

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. To most CEUs are the cherry on top of the main value proposition. How has the value of CEUs evolved for your trade show or conference?

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Ins'Tent

APRIL 12, 2019

A trade show is a competitive environment. At the same time, the main message of your display has to be right for your brand. Before your next trade show event, embrace the opportunity offered by custom printed signage to maximize your success. Your trade show marketing extends to every inch of your display.

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Maritz Global Events

JANUARY 21, 2020

When you think of lead retrieval as a cog in a well-oiled marketing machine, you’ll begin to see that your other preferences (visibility, product launch, etc.) Lead Retrieval App for Trade Shows. Immediate Automated Trade Show Follow-up. Staying Top of Mind: A Crucial Part of Trade Show Lead Retrieval.

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Socio Events

DECEMBER 17, 2019

That sparked a cross-industry conversation on how to follow up with trade show and corporate event leads. How to Follow Up With Trade Show & Corporate Event Leads: A 3-Step Outreach Sequence. The main goal of a “bump” email is to bump your message to the top of a lead’s email inbox. Kimble explains.

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Ins'Tent

AUGUST 14, 2019

Every year, millions of people visit trade shows across the United States. Whether it’s a tech expo or comic book convention, the average trade show visitor spends 5.5 The most successful trade exhibits all incorporate the latest technology. With so many trade shows out there, however, competition is fierce.

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Ins'Tent

OCTOBER 4, 2019

So, your trade show is over. Typically, these prospects make a purchase after a trade show is over — not during the main event. Typically, these prospects make a purchase after a trade show is over — not during the main event. Thank visitors for coming to your trade show booth.

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Connect Your Meetings

SEPTEMBER 16, 2019

“Actionable” is the keyword for trade show data, according to Jimmy Abraham, chief operating officer of event technology solutions provider enVu. The trend is collecting data, but it’s important to set goals before the trade show to generate insights you can act on,” he says. being able to erase all contact data.

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Event Farm

OCTOBER 25, 2016

This is a guest post by Reno Macri, the Director of Enigma Visual Solutions , a UK-based exhibition and event company that specializes in experiential marketing, event design and production, bespoke exhibition stands , and more. Feel free to connect with him on Twitter.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

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Eventmobi

AUGUST 21, 2024

In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials. Whether you’re hosting a product launch, school fundraiser , trade show, or another event entirely, we’ll help you identify sponsors that are sure to support you. Let’s dive right in!

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Prestige Events Magazine

SEPTEMBER 25, 2024

Simone is part of an electrifying line-up of speakers at the leading global trade show who will amplify the unparalleled power of events to offer personal experiences. Reflecting this, the conference programme features fascinating tracks on Experience Design and Marketing, amongst others.

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GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. You are working in a highly competitive market and need to stay abreast of all the newest event trends.

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Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

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ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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PCMA Convene

JANUARY 15, 2019

Add to that fact the high cost of purchasing, setting up, and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears. Never Sell Your Attendees Out.

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Socio Events

DECEMBER 17, 2019

That sparked a cross-industry conversation on how to follow up with trade show and corporate event leads. How to Follow Up With Trade Show & Corporate Event Leads: A 3-Step Outreach Sequence Prioritizing your lead follow-up is one thing, but developing and executing an outreach strategy is another. Kimble explains.

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Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

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PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness. Biggest Takeaways.

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SmartMeetings

JANUARY 29, 2018

Want to gain added exposure at a trade show? Mail it after the trade show to everyone who attended the conference. Mail it in a hand-addressed envelope and enclose a wallet-size card with the speaker’s main points. Consider sponsoring a professional speaker and get creative about partnering.

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Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. Outside of the main conference sessions or presentations, organizers might set up special luncheons or after-hours social events to help attendees network.

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PCMA Convene

MARCH 17, 2021

Erica Gifford , Marketing Project Specialist at APITech had to make that transition with developing over 50 digital courses using what she learned in the DES Course. I’m currently the marketing project specialist for APITech. Before the pandemic, we would exhibit at trade shows. Here is her story.

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Event Marketer

SEPTEMBER 12, 2024

Held biannually in Central Florida in September and January, Surf Expo was unlike any trade show we’ve been to before. While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business.

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IMG

AUGUST 25, 2023

Vibiana Neighborhood: Downtown LA Capacity: 400 ¨With 18,000 square feet of the Main Hall, in addition to another 15,000 square feet of outdoor courtyard, Vibiana provides the perfect backdrop for out-of-the-ordinary corporate events. Let’s embark on a journey to find the ideal setting for your celebration!

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GEVME

DECEMBER 19, 2019

Here’s what some people are saying: “ Trade shows are a waste of money.”. “We In today’s world, where pretty much everything is digital and online, and where businesses are having to spend increasingly more on online marketing channels, nothing seems to beat face to face meetings. Does Google really need those from a trade show?

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Event Marketer

MARCH 7, 2024

Dubbed the largest annual light construction trade show in the world, IBS grew 12 percent this year, with attendance at the highest level since 2009, according to the National Association of Home Builders (NAHB), which owns the show. The final touch?

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Event Rebels

APRIL 21, 2021

Tied to our ERVirtual Trade Show virtual tote bag feature, participants can fill up their tote bag with scavenger list items and become eligible for prizes. However, in a virtual booth, exhibitors are not limited to printed items and the typical trade show swag. Sign-up forms, e-marketing subscriptions, applications.

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Event Industry News

MARCH 22, 2021

Two of the most prominent trade show organizers in Europe have today signed an important agreement to activate a series of trade show events in Mexico. Both groups boast a vast and long-standing experience in the international trade show sector with a complementary portfolio of events. trillion dollars.

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Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Industry Trade show. Product Launch Event Strategies.

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GEVME

APRIL 25, 2018

Here’s what you’ll know after reading this post: What is a corporate event, and what are the main reasons for organising one? What is a corporate event, and what are the main reasons for organising it? or clients (trade shows, charity events, etc.). Trade show. What are the key types of corporate events?

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PCMA Convene

OCTOBER 9, 2024

Development Counsellors International (DCI) has published an insights report — “ A View From Meeting Planners: Winning Strategies in Destination Marketing ” — whose planner responses mesh with those of Convene’ s survey takers. But don’t just take our — or our survey respondents’ — word for it.

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SpotMe Blog

FEBRUARY 2, 2022

Integration exist for CRM, marketing automation systems, and other event registration systems. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The main features include 3D models of the event with trade show booths. These will help you track event promotion. INXPO/Intrado.

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Master the Event

DECEMBER 10, 2023

A pop up banner adds a professional touch to a trade show booth and it travels well (most will fit in the overhead compartment on an airplane). The Benefits of Using Pop Up Banners Trade shows were an important marketing component when my company launched an online directory a few years back.

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