Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Johnson has achieved an ISO 20121 Certification for sustainable event management, the first entity in the company’s global network to do. Company Updates George P.

Trade Shows 101

Trade Shows 2024 Sustainability 2016 101

Velvet Chainsaw

FEBRUARY 21, 2019

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. Are your business practices around your trade show transparent to your exhibitors?

Trade Shows 306

Trade Shows B2B 2019 Sustainability 306

StraussCA

NOVEMBER 14, 2024

Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. Example: Topics like “Sustainability in Marketing” or “Leveraging New Tech for Growth” are both relevant and actionable.

Trade Shows 105

Trade Shows Education Sustainability Tech 105

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.

Trade Shows 119

Trade Shows Fashion Apparel Retail 119

GEVME

JANUARY 27, 2020

While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.

Sustainability 194

Sustainability Food and Beverage Transportation Events 194

Attendease

MAY 30, 2024

With attention to detail and an open mind, it’s possible to run a more sustainable event without blowing your budget on pricey “green” alternatives. How to Run a Sustainable Event: 6 Tips Ready to make your events greener without breaking the bank? Plan your event with sustainability in mind from the jump Planning is your superpower.

Sustainability 195

Sustainability Transportation Education Conference 195

Attendease

MAY 30, 2024

With attention to detail and an open mind, it’s possible to run a more sustainable event without blowing your budget on pricey “green” alternatives. How to Run a Sustainable Event: 6 Tips Ready to make your events greener without breaking the bank? Plan your event with sustainability in mind from the jump Planning is your superpower.

Sustainability 195

Sustainability Transportation Education Conference 195

Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas.

Trade Shows 99

Trade Shows 2024 Sustainability Global Events 99

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. As part of the Rubbish AI pilot program, convention center staff can quickly document what items are left in landfill containers and on the show floor.

Trade Shows 95

Trade Shows 2025 Food and Beverage Sustainability 95

Event Marketer

JULY 18, 2024

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission.

Trade Shows 95

Trade Shows Sustainability Sports Entertainment 95

Smart Meetings

DECEMBER 19, 2023

Trade shows have been a crucial aspect of the business world for centuries. As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability.

Trade Shows 98

Trade Shows 2024 Sustainability 2023 98

Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

Trade Shows 125

Trade Shows Retail 2024 2023 125

GEVME

OCTOBER 10, 2020

Following we will discuss how companies can have sustainable hybrid events within and outside their organization. Trade Shows – Trade shows refer to an annual event where the particular industry members come together to demonstrate their latest product or service. Improved Return on Investment.

Sustainability 156

Sustainability Trade Shows Food and Beverage Speakers 156

Event Marketer

MAY 16, 2022

We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. So we broke down a mix of 10 b-to-b and b-to-c sustainability ideas to implement at your next event. And marketers agree it’s time to be more prudent about those freebies.

Sustainability 143

Sustainability Transportation Trade Shows Event Apps 143

Event Industry News

OCTOBER 10, 2024

As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.

Sustainability 111

Sustainability Trade Shows Sports Events 111

Eventmobi

AUGUST 21, 2024

In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials. Whether you’re hosting a product launch, school fundraiser , trade show, or another event entirely, we’ll help you identify sponsors that are sure to support you. Let’s dive right in!

Corporate Events 318

Corporate Events Sponsorships Social Media Financial 318

Event Marketer

FEBRUARY 22, 2022

Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Require Online Registration. says James. “So

Sustainability 134

Sustainability Sponsorships Trade Shows 2022 134

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

Trade Shows 87

Trade Shows Social Media Wireless Travel 87

Event Marketer

JANUARY 7, 2025

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.

2025 132

2025 Trade Shows Wireless Event Marketing 132

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 158

2024 Event Marketing Marketing Social Media 158

Event Age by Swapcard

AUGUST 11, 2023

The trade show industry has always been dynamic, but the pandemic quickened the pace of change. Unsurprisingly, we’re seeing massive shifts in the industry that will rebuild the trade show playbook in the next few years. As such, trade show organizers must be nimble and agile to stay ahead.

Trade Shows 78

Trade Shows Tech Sustainability Technology 78

SmartMeetings

FEBRUARY 13, 2017

Here are key takeaways that could impact the travel, trade show and hospitality industries. Is 2017 a buyer’s or a seller’s market for hotel supply growth? Trade shows to grow 3 percent through 2019. The post 2017 Association Trends that Impact Travel, Trade Shows & Hotels appeared first on Smart Meetings.

Trade Shows 80

Trade Shows 2017 Hotels Travel 80

Event Industry News

MAY 3, 2022

Konduko is intelligently transforming the trade show industry, by creating a better environment for attendees and exhibitors to engage. We do this by enabling the digital exchange of information at large-scale trade shows and events, entirely without contact. Perfect for trade shows that are prioritising sustainability.

Trade Shows 72

Trade Shows Sustainability Technology Marketing 72

PCMA Convene

JANUARY 15, 2019

Add to that fact the high cost of purchasing, setting up, and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears.

Trade Shows 83

Trade Shows Sustainability B2B Advertising 83

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Industry News

MAY 5, 2020

With shows postponed until the end of the year, it’s looking like a hugely busy final quarter for many businesses involved in the events supply chain. That being said, it will likely go through a period of adjustment before the trade show floor looks anything like we remember. But that won’t necessarily be the case.

Trade Shows 107

Trade Shows Retail Government Travel 107

Event Marketer

OCTOBER 14, 2024

We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We EM caught up with Pustiglione to talk about this brand-new build, and what’s trending in trade shows.

Trade Shows 114

Trade Shows Sustainability 2024 Tech 114

Event Marketer

APRIL 3, 2023

While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?

2023 119

2023 Sustainability Tech Marketing 119

Event Marketer

JANUARY 15, 2025

Within its private meeting suites this year, sales leaders hosted some 200 deep-dives, tutorials and exclusive unveilings for customers during the show, a key marketing goal. But between the design and the build, the brand took a major step forward around its sustainability goals, too. You become more efficient, Le Bas says.

2025 102

2025 Sustainability Technology 2017 102

Event Industry News

NOVEMBER 25, 2020

There’s a new digital marketplace in the global exhibition & trade show industry, aiming to find a simple solution to the problem of excess waste which has become a topic of particular attention in recent years.

Trade Shows 87

Trade Shows Social Media 2020 Marketing 87

Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

Trade Shows 69

Trade Shows 2020 Automotive Food and Beverage 69

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

Trade Shows 111

Trade Shows Healthcare Sustainability Sponsorships 111

Smart Meetings

OCTOBER 14, 2022

The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries. Celebrating #smartwomeninmeetings because it elevates everyone!

2022 105

2022 Sustainability Trade Shows 2025 105

PCMA Convene

OCTOBER 13, 2021

Event organizers can decide which of the United Nations’ 17 Sustainable Development Goals Decide which of those 17 goals are most within their reach to accomplish and aligned with the mission of their organizations. You can start on what seems like an overwhelming task by reviewing the United Nations Sustainable Development Goals.

Sustainability 96

Sustainability Event Design Trade Shows Banking 96

Event Industry News

FEBRUARY 27, 2023

Ahead of its May trade show, taking place 23 – 25 May, the IMEX Group has published its first ever externally-verified Sustainability Report for IMEX Frankfurt.

Sustainability 98

Sustainability 2012 Trade Shows Event Design 98

Event Marketer

FEBRUARY 22, 2024

And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Tip: AI may help event marketers better predict their own attendees’ budgetary needs and help plan or adjust event program schedules accordingly.

2024 128

2024 Travel Trade Shows 2023 128

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62