Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Cue in an orange metal key, instrumental in the brand’s “Key to Context” activation for CES 2024 at The Cosmopolitan. That’s what makes it special.” Ask Reddit. Agency: Giant Spoon.

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Event Marketer

MARCH 15, 2024

The entire SXSW 2024 campaign is woven together by NFC-enabled “pocket sprayers” (Poo~Pourri samples) that unlock a gamified, multitouchpoint experience, which, as participants earlier this week, we can say felt nothing short of brilliant. The agenda includes a full day of intimate performances by emerging musicians, like Jimi Brass.

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Event Industry News

MAY 13, 2024

UK charity Hospitality Action has launched their industrywide 2024 Mental Health & Wellbeing Survey at the start of Mental Health Awareness Week today, Monday 13 May. It’s more than two years since Hospitality Action last ran a sector-wide Wellbeing survey. One of Hospitality […]

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Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. COMFORT FOOD CREATIONS In the 2024 Pinterest Predicts report, compiled from user activity, “mouthwatering mashups” are getting attention from Gen X and Boomer foodies.

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Attendease

DECEMBER 20, 2023

To help launch a new product more exciting and engaging, this blog shares 35 creative product launch event ideas with real-world examples to consider in 2024. 35 Engaging Product Launch Event Ideas Planning your next product launch doesn’t have to be difficult with these unique and engaging event ideas. Let’s dive in!

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Want us to cover your booth?

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Event Marketer

JANUARY 25, 2024

More CES 2024 Coverage: CES 2024 Coverage: More Booth Scenes, Insights and Commentary from Las Vegas CES 2024 Coverage: How Siemens Builds Stories into its Exhibits CES 2024: We Came, We Saw, We’re Recapping the Best Exhibit Experiences Fiona Bruder, President, Americas, George P. What stood out?

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Exhibitor Magazine

MAY 12, 2024

Hamilton, an Indianapolis-based event marketing agency, received the prestigious 2024 Platinum Hermes Creative Award for their innovative work with De.

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Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Want us to cover your booth?

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Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Biggest 2024 Trends Looking toward 2024, Tejado said there are three things he sees being incredibly important.

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Event Marketer

JANUARY 30, 2024

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun.

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer.

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Event Industry News

NOVEMBER 30, 2023

As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. Building trust through accreditation Championing industry standards will be a key theme for 2024.

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Event Marketer

MAY 16, 2024

Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.” The post Meet the All-Stars: The 2024 B-to-B Dream Team appeared first on Event Marketer.

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Event Marketer

MARCH 7, 2024

Partner: Deckel & Moneypenny More Scenes From GE’s Booth at KBIS 2024: The post GE Appliances Lets its Brand Personalities Shine at KBIS 2024 appeared first on Event Marketer.

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Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Event Marketer

FEBRUARY 27, 2024

Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. Johnson) A quick peek inside Acura’s House of Energy in Park City at this year’s #Sundance.

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Event Marketer

JANUARY 11, 2024

Here, we present even more findings (check out part one of our CES 2024 coverage here ) and trends from the show floor. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024 Rolling Coverage: Even More Booth Scenes and Commentary from Las Vegas appeared first on Event Marketer.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. Photo credit: Max Photography The post SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines appeared first on Event Marketer.

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Event Marketer

JANUARY 19, 2024

If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Build: In-house) Coffee Bars We liked Lenovo’s cheeky “Coffee-As-A-Service” café concept, which incorporated another NRF 2024 design trend we spotted throughout mock coffee shops and supermarkets: faux white-brick walls.

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Eventscase Blog

APRIL 17, 2024

It is worth nothing that EVA learns and nurtures from event-specific information and is able to answer attendees’ questions using natural language. We were determined to launch this new tool in a real event and we chose the celebration of GMID 2024 and the sixth edition of the Iberian Awards by MPI Iberian Chapter as its premiere.

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Event Industry News

MAY 1, 2024

As the event industry propels towards 2024, technological advancements continue to shape its landscape. Event organizers are in constant pursuit of innovative solutions that not only enhance attendee experiences but also streamline operational workflows.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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Event Marketer

MARCH 11, 2024

For a taste of the hot-sauce-drenched action on the ground, check out our first recap, live from SXSW 2024. The post Live from SXSW 2024: Six Brands Catalyzing Connections in Austin appeared first on Event Marketer. And stay tuned for more coverage.) AUDIBLE Have you ever ridden a Ferris wheel in downtown Austin?

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Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into.

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Event Industry News

MARCH 19, 2024

The Meetings Show has unveiled the 10 winners of Tomorrow’s Talent 2024, the initiative championing emerging talent within the meetings and events industry. The 10 winners of Tomorrow’s […]

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Event Marketer

FEBRUARY 9, 2024

The Experiential Marketing Summit is where creators of the brand experience go to refuel their creativity, jumpstart their planning, bounce ideas off of their peers and seek out the latest and greatest partners to take everything they do to the next level. The post EMS 2024 Preview: Events are Everything appeared first on Event Marketer.

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Event Marketer

MARCH 29, 2024

EM was on hand to see what’s cooking in health-conscious culinary marketing and, let’s admit it, try it. The post Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024 appeared first on Event Marketer. How do brands bring out the most in flavor and experience?

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Event Marketer

JANUARY 16, 2024

Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Magic carpets? Marshmallow splatter? Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

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Event Marketer

MARCH 6, 2024

Patrick’s Day 2024 parade, and enact a digital takeover of the L.A. Patrick’s Day 2024. From March 1-3, the brand brought a pop-up vinyl event series to iconic record stores in New York City. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. Live entertainment complex.

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Event Industry News

FEBRUARY 13, 2024

Exhibit 3Sixty has been chosen as the logistics contractor for Hillhead 2024, at Hillhead Quarry, Buxton, June 25-27, 2024. Hillhead is the UK’s largest quarrying, construction and recycling exhibition, with over 60,000m² of saleable space and a total site area of approximately 175,000 m².

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Event Industry News

MARCH 7, 2024

The Meetings Industry Association (mia) has reacted to the Chancellor of the Exchequer’s Spring Budget 2024, which was presented in the House of Commons today. The mia’s chief executive, Kerrin MacPhie, said on the following areas: Growth “It is welcome news that the economy is expected to grow by 0.8% this year and 1.9%

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Event Marketer

SEPTEMBER 12, 2023

Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. 2024 is set to be a year of growth for Outdoor Retailer (OR). You have to meet the consumer where they’re at and let them be part of that process.”

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Event Industry News

DECEMBER 13, 2023

The Meetings Show has started the search to find and celebrate emerging talent within the business meetings and events industry as it opens applications to its 2024 Tomorrow’s Talent programme.

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Smart Meetings

MARCH 25, 2024

The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Attend breakout sessions such as “Navigating the Future of Work-linked Wanderlust” and “Secrets to Event Personalization” and network at the conference lunch.

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