Event Marketer

JANUARY 16, 2024

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.

Trade Shows 88

Trade Shows 2024 Global Events Event Marketing 88

Event Marketer

JANUARY 3, 2024

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.

2024 56

2024 2023 Sustainability Event Marketing 56

MeetingsNet

MAY 23, 2023

Based on several hundred planner responses, MPI’s latest industry outlook finds that rising prices have strained meeting budgets, and will likely continue to do so into 2024. Another 30 percent of planners have seen an increase of six to 10 percent over 12 months. The full MPI report can be found here.

2024 59

2024 Food and Beverage 2023 Negotiating 59

Event Marketer

APRIL 17, 2024

–John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lynch says Lacoste sees the Miami Open as a global event, with the U.S.

Sponsorships 94

Sponsorships Apparel Retail Fashion 94

Event Marketer

MAY 17, 2023

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. More Scenes From EMS 2023: Photo credit: PWP Studio Mark your calendars for Experiential Marketing Summit 2024, April 24-26 at the MGM Grand Hotel & Casino in Las Vegas.

2023 52

2023 2024 Marketing Speakers 52

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

Sustainability 82

Sustainability 2023 Automotive 2024 82

Planning Pod

FEBRUARY 6, 2017

Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. 2 – 10%.

2014 113

2014 Social Media 2016 Sponsorships 113

Stova

MARCH 20, 2023

If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. With more than 5,500 attendees, 180 exhibitors, and 120 educational seminars, Wedding MBA is the must-attend event for wedding professionals looking to take their businesses to the next level.

2023 52

2023 Conference Healthcare B2B 52