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A new year is here and event planners everywhere are looking ahead to the future of the event industry. Here are the top trends that I’m predicting will shape the future of 2023event experiences. 1) Experience-First Events. In 2023, you can expect to see: . Focus on digital marketing.
Managing marketingevents takes a lot of time, effort, and money. Research In Action has released the Vendor Selection Matrix Report – MarketingEvent Management: The Top Global Vendors 2023. And we’re delighted to announce that SpotMe has been named a Market Leader.
These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! Catersource + the Special Event. The Event Planner EXPO.
Build Connections with Events & Meetings. Your event platform should make it easy for you to combine engaging in-person experiences with ongoing online connectivity. Events are a natural launching pad for communities, and your event platform can help you keep the momentum going.
Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based eventtechnology company). American eventtechnology company).
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A war in Ukraine , an inflation surge, and supply chain issues will impact event budgets in 2023. . The Annual ICE Report estimates that event-related costs will increase by 83%. It’s also a sign of a returned confidence in event planning. After all, most events were virtual and demanded lower budgets.
Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Keen to get into the details?
The editors of EventMarketer announce the winners of the 2023 Ex Awards, the world’s oldest and most prestigious recognition program for event and experiential marketing. Victors were crowned at a “Let’s Glow”-themed gala held during the Experiential Marketing Summit in Las Vegas, May 9-11.
And you’ll only need a quick glance at the 11th annual Experience Design & Technology Awards (EDTAs) to see that the tools and tactics leveraged in the winning campaigns delivered on all of the above. Congratulations to all of the winners. We see you—and we want more.
It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. Regardless, it seems likely that planners will be asked to do more with less in 2019, which makes selecting the right eventtechnology tools even more important than before.
Integrations : Consider event check-in software that integrates with other tools you already use like email marketing, payment processing or project management software. Integrations make event management much more efficient and seamless. The support team should be very familiar with event management to provide helpful guidance.
Having a hybrid event strategy is what’ll satisfy both of these audiences. A custom badge designer A social media wall Professional onsite support with an EventTechnology Specialist Curious about how you could use these features for your next in person event? Chat with our team to see what EventMobi has to offer.
You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.
Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. Spotlight on the Circularity of Electronics At an event like CES, where countless new tech products are unveiled, the circular economy model comes to mind.
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They stay on top of trends and regulations in the pharma event space. They also have established vendor relationships and buying power that can save you money, for example with eventtechnology specifically tailored to the life sciences industry.
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From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Now, settle in and buckle up as we take you through our favorite activations from this year’s show.
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.
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streamGo, a global leader in providing unparalleled online event solutions, is proud to announce its recognition as a finalist in the 2023EventTechnology Awards under the category of ‘Best Virtual Event Platform’.
Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?
From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.
Reflections on an industry shift for events and the future of event innovation By Rodney Hart, VP of Events, RainFocus The RainFocus INSIGHT 2023 conference presented us with a unique opportunity to bring to life the vision that we’ve been serving our clients at RainFocus – a best-in-class hybrid event experience.
At Connect 2023, Cvent showcased new features planners will love Opening the first day of Cvent Connect 2023 with a Broadway performance by experience company Broadway Plus was fitting. It will also integrate with marketing platforms and CRM systems to allow for better measurement of webinar success.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
What are the disadvantages of in-person events? Cost In-person events often require a sizable budget to pull off. Get sponsors/exhibitors on board Attracting sponsors and exhibitors to your in-person event can greatly enhance its overall experience and viability.
By acquiring an exceptional international team, a market-leading end-to-end eventtechnology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.
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Event planning is full of surprises, which is why it pays to be ten steps ahead. Whether it’s marketing to attendees and driving registration or establishing a budget and securing a venue, event planners need to navigate a host of responsibilities—each one as important as the last. Acquire eventtechnology.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
This native Swoogo + SpotMe integration is yet another investment in our joint customers to ensure they get the best experience out of both platforms – all in a way that has a real meaning for the event professionals who are making magic happen and bringing people together.” “By For more information about Swoogo, visit [link].
Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn held a 15 year tenure with event juggernauts UBM and Informa as Director of EventMarketing.
The Eastside Rooms has been sharing its views on what 2023 could look like for the wider meetings and events industry. For us at the Eastside Rooms 2023 could be defined as The Great Evolution. […].
LAUSANNE, Switzerland, June 20, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Viseven, a global MarTech services provider that helps pharma and life science companies worldwide deliver trailblazing and personalized omnichannel customer experiences.
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s exhibit at CES 2023, Jan. 3) and placed them in the middle of some of its most suspenseful moments using four of its technologies: MREAL, AMLOS, Kokomo and Free Viewpoint. We brainstormed on how to show [AMLOS] in a more gamified way,” says Tom Cusanelli, senior specialist, product marketing at Canon.
” -Damien Baines, Global Experiential Lead, Meta The centerpiece of Meta’s activation at the 2023 Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year.
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