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beam is proud to announce the return of its annual Finance Forum, taking place on 9 June 2025 at Leonardo Hinkley Island. This years Forum brings together senior finance professionals and venue and agency leaders to address real-world financial and operational risks and challenges facing the business events, accommodation, and meetings sector. The agenda, which includes AI-driven payment fraud and cyber liability, was developed in response to member feedback identifying the concern over the grow
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Fuel Stores, retro block parties and Mothers of Max. THE FUEL STATION OF THE FUTURE POPS UP IN NYCS GASOLINE ALLEY Who knew transportation energy could be glam? To spark discussions around the future of fuel, carbon conversion technology company AIRCO transformed a pop-up space in NYCs storied Gasoline Alley into a chrome-coated Fuel Store that served as a space-age gas station located on Mars.
One of the most powerful moments at beams 2025 All Members Meeting, held on 30 April 2025 at the Mercure Manchester Piccadilly Hotel, came from a panel of four confident, passionate final-year students from Manchester Metropolitan University, who shared their hopes, fears, and expectations for the future of employment in the events industry. Moderated by beam board member Caroline Medcalf, the session featured Senior Lecturer Jonathan Sibley and students – Lucy Hucklebridge-Key, Rummanah P
Gross profit is the metric that matters most to leaders. As a business event strategist, you can grow your credibility and value with your senior leadership by having your finger on the pulse of this metric. To arrive at your largest events gross profit, you need to connect the dots to apply attendance, revenue, and expense trends against your business model and industry.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
August 2016. Northern New Mexico. I was deep into a five-day silent meditation retreat, surrounded by quaking aspens, mountain air, and breathtaking wilderness. But my brain wouldnt shut up. I couldn’t tame my creative mind. On the outside, I was the picture of calm. Inside? A storm of ideas. Blog post concepts. Fresh angles on my facilitation process.
Skift Take: Other events could take a page from the volumes of safety advice that Riskworld, the worlds largest gathering of global risk professionals, creates for its attendees.
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Skift Take: Other events could take a page from the volumes of safety advice that Riskworld, the worlds largest gathering of global risk professionals, creates for its attendees.
The Honourable Artillery Company (HAC) will once again host London Concours, the annual, premium lifestyle event that celebrates the craftsmanship and traditions of automotive design and motoring, in its five-acres of grounds this summer. Taking place 3 5 June 2025, the event is a curated showcase of rare, luxury and legendary cars drawn from private collectors one-off automotive assets.
Couple: Rachel and Jeremy | Venue: Graydon Hall Manor Rachel and Jeremy’s romantic wedding at Graydon Hall Manor was a vision of timeless summer beauty. With meticulous attention to detail, every aspect of the wedding – from the embroidered stationery and custom wax seal to the jaw dropping reception dcor- was impeccable. Destiny Weddings help crafted every gorgeous aspect of this wedding.
Following two pop-filled weekends of Coachella, it was country musics time to shine at Stagecoach 2025, held April 25-27 in Indio, CA. Western culture permeated The Empire Polo Club, as festivalgoers showed up in fashionable cowboy hats and boots, colorful bandanas, and shiny belt buckles to catch their favorite artists perform at stages spread across the desert setting.
Sustainability isnt just a buzzword; its a way to ensure the exhibit and event industry continues to thrive while making a positive impact, says Jessica Sibila, executive director at The Exhibitor Advocate. Yet, translating sustainability goals into actionable steps for RFPs and contracts can be a challenge. The truth is, sustainability isnt just about what happens on siteit starts long before the first badge is printed, hotel reservations are made or your crates are packed.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: The rising cost of meetings is prompting planners to reconsider where they hold them. Lower hotel rates and reduced service fees in smaller cities are shifting the conversation away from traditional tier-one destinations.
There are love stories that warm the heart, and then there are love stories that bloom as beautifully as Jasmine and Hrishis did in their sweet garden wedding at Erin Estate. Surrounded by their nearest and dearest, this couple celebrated their union over two unforgettable days filled with laughter, traditions, and personal touches that spoke to their unique journey together.
The Formula 1 Crypto.com Miami Grand Prix took the city by storm last weekend, as fans braved heavy rain to watch their favorite drivers race around the Miami International Autodrome circuit at the Hard Rock Stadium complex, May 2-4. A sell-out crowd of close to 275,500 fans attended the three-day eventthat included practice and qualifying sessions leading into Saturdays Sprint race and Sundays main race, as well as the second race of the all-female F1 Academy racing series, which was ultimately
Trust isnt just earnedits felt. Industry voices reveal how to craft brand experiences that truly connect This years Experiential Marketing Summit (EMS) offered no shortage of big ideas, but one of the most memorable moments happened away from the mainstage. Inside the iconic K Theatre at MGM Grand Las Vegas , InVision hosted its annual EMS Executive Forum, bringing together senior leaders from powerhouse brands like Canva, Sundial Media and Las Vegas Convention and Visitors Authority (LVCVA) for
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Looking for properties that blend luxury and modernity, with Michelin-starred chef restaurants and state-of-the-art tech under the same roof? Take a look at these 25 new or newly renovated European hotels and venues.
Post-Brexit red tape is paralysing the UK events industrys ability to operate across Europe, according to a new white paper published today by The Business of Events. The paper reveals how the lack of specific provisions for the sector in the EU-UK Trade and Cooperation Agreement (TCA) has created a costly, complex, and fragmented operating environment, threatening the global competitiveness of the UK events industry.
Post-Brexit red tape is paralysing the UK events industrys ability to operate across Europe, according to a new white paper published today by The Business of Events.
The power of fragrance to elicit deep emotional responses and improve memory recall at live events isnt a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturatedand the data fueling the surge in pop-up perfumeries doesnt lie. According to a Bath & Body Works-commissioned 2025 survey of 1,500-plus Americans, 72 percent agree that fragrance makes their lives better, while 78 percen
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Amplify Your Value with Verbal Business Cards So, what do you do? Its a question every attendee is bound to be asked at a conference, reception, venue visit, or even a job interviewas well as just while going about day-to-day life. Event emcee and keynote speaker Quinn Conyers says theres a way to turn your answer from a routine, run-of-the-mill response into something that leaves everyone impressed, interested and asking you for your business.
Skift Take: With 63,000 business meetings happening across three days, IMEX Frankfurt is a maze of opportunity and overwhelm. Here's your tactical guide to getting real value from one of the industry's biggest events.
Three fresh faces have been added to the board of trustees of event industry charity foundation Meeting Needs to replace four board members who have stepped down after serving Meeting Needs for a total of 20 years. Bernice Heard of Hyatt Hotels, Dan Bardgett of XSEM and Mags Shaw of Mags Worldwide have joined the board after the retirement ofShonali Rodrigues, Matt Curran, Karen Small and Hannah Kelly this year.
An event must first and foremost be safe. This is what the research conducted by Event Confederation among a representative sample of 1,000 event visitors shows.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
The Great Escape (TGE), the UK’s leading new music festival, returns to Brighton this week with a record-breaking lineup of over 550 emerging artists from around the world and 750 performances. Performances will take place in more than 30 intimate venues across the city the highest number in the festivals history.
Trust isnt just earnedits felt. Industry voices reveal how to craft brand experiences that truly connect This years Experiential Marketing Summit (EMS) offered no shortage of big ideas, but one of the most memorable moments happened away from the mainstage. Inside the iconic K Theatre at MGM Grand Las Vegas , InVision hosted its annual EMS Executive Forum, bringing together senior leaders from powerhouse brands like Canva, Sundial Media and Las Vegas Convention and Visitors Authority (LVCVA) for
Skift Take: With over 290,000 square feet of meeting space, sustainable venues, and immersive CSR experiences like mangrove planting and oyster bed restoration all set against stunning natural backdrops Fort Myers' islands, beaches, and neighborhoods are a top choice for eco-conscious event planners.
The All-Party Parliamentary Group for Events (APPG) held its first Parliamentary Dinner of the new Parliament last night at the House of Commons, bringing together key figures from across the UK events sector and senior political stakeholders. Hosted by Shaun Davies, Member of Parliament for Telford and Chair of the APPG, the dinner welcomed Members of Parliament including several serving APPG Officers alongside Group and Individual Corporate Members.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event marketing has evolved far beyond isolated actions. Today, successful events rely on integrated marketing strategies, where every channel and message works in harmony. For event organisers in the MICE segment, this means planning with precision, leveraging data and personalising the attendee experience from the first touchpoint. What is an Integrated Marketing Campaign?
Benchmark Collective, the leading rebooking experts of the exhibition strategy, today announce the launch of a new strategic partnership with Chloe Richardson, a consultant specialising in event measurement, communication and data storytelling.
The 2025 Canadian Event Awards Gala was a showstopper. Hosted at the stunning Universal Eventspace , thanks to our friends at Peter and Pauls Hospitality Group , and flawlessly brought to life by the creative powerhouses at e=mc events Stardust Events and SAVI AV this year’s gala was a masterclass in celebration, connection, and sheer production brilliance.
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