Trending Articles

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Industry recognition for Sodexo’s Sustainability Director

Prestige Events Magazine

Sodexo UK & Irelands sustainability director, Claire Atkins Morris has been recognised by industry peers at the 2025 Footprint Awards receiving the Special Achievement Award for individuals who have made an outstanding contribution to sustainability and the environment. Appointed as sustainability director in 2021, Claire is responsible for delivering Sodexos social impact commitments in a collaborative and meaningful way.

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A Mimosa And Emerald Inspo Styled Shoot

EventSource

There’s something unmistakably endearing to a wedding idea that both feels new and intimate, and this Fieldwork shoot had exactly that. The whole atmosphere was a manifesto of soft light, golden tones, and deliberate details. The story was beautifully captured by Jennifer van Son Photography , from the sweet flat lays to the naturally placed tablescapes that oozed with effortless sophistication.

Events 295
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IMEX Frankfurt: Lessons in Wellness from the European Way of Living

Smart Meetings

Theres a reason why so many wellness-forward conversations start with look at Europe. Europeans have a reputation for knowing how to live: not just work hard, but truly savor life. They draw boundaries, take their time at meals, walk more and prioritize social connection in a way thats both refreshing and inspiring for anyone coming from the always-on hustle of the U.S.

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Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025

Event Marketer

The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore brands and IP, unlock new licensing opportunities, and get inspiration from the show floor. And there was plenty of it. In fact, it started before even hitting the floor at Licensing Expo 2025 … Branded Badge Printing …How often do you stand in the badge pick-up line to have someone print it for you?

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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To Support Our Peers Prioritize Conversations Over Stories

Conferences that Work

How can we best support our peers? Two powerful approaches are learning from shared stories and engaging in one-on-one conversations. But is one more effective than the other? This question came up recently during an Association Chat weekly group conversation. As we discussed challenges association professionals face, one of us shared how impactful it can be for them to hear individual stories from peers with relevant life experiences. related to their association or independent work.

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Tips for Calming Attendee Anxiety from Hilton’s Welcoming Events Playbook

Smart Meetings

Extreme meeting preparedness is the new standard for putting Gen Z at ease Do you remember what it was like the first time you walked into a room full of strangers? How about the last time you knew no one at a cocktail party where you were expected to mix and mingle? Pretty intimidating, right? A meeting professionals job at its core is to make everyone feel welcome and connected.

Travel 244
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Top Destinations for Association Meetings

EventMB

Skift Take: Vienna returns to top of ICCA's city rankings, while the U.S. once again tops the country rankings. But that's only one side to ICCA's newly released report and data on international association meetings in 2024.

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The Brief: Tanq Holidays and the Wienie 500

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500. HOTDOGGERS, START YOUR ENGINES: OSCAR MAYER LAUNCHES THE WIENIE 500 Leave it to Oscar Mayer to cruise into the Racing Capitol of the World with a fleet of hot dog-shaped vehicles and endless food puns. Welcome to the first-ever Wienie 500.

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Mistakes Associations Make — Part 2

Conferences that Work

After four decades of founding associations, serving on non-profit boards, and designing and facilitating countless association meetings, Ive seen a lot. Enough, in fact, to spot patternsespecially when things go wrong. Earlier this year, I documented three common-but-overlooked mistakes associations make. Here are three more “Don’t do that!

Contracts 156
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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20 Years Running: Standard Chartered Great City Race Returns to the HAC

Prestige Events Magazine

The Honourable Artillery Company (HAC) is set to welcome back the Standard Chartered Great City Race on Tuesday 22 July 2025, celebrating its landmark 20th edition. This long-standing partnership reflects a shared commitment to community, charitable impact, and strong environmental, social, and governance (ESG) values. Since its inception, the Great City Race has brought together thousands of corporate runners for a 5k challenge through the historic streets of the City of London.

2025 213
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New and Renovated: New Spaces, Fresh Perspectives

Smart Meetings

From wine country to Washington DC to Queens, these three standout openings bring style, substance and story to meetings and events A trio of new properties is raising the bar for group gatherings across the country. In Sonoma County, Appellation Healdsburg blends rustic charm with culinary flair, offering immersive food-driven venues like a rooftop terrace and an exhibition kitchen in the heart of downtown.

Hotels 208
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A Modern Romance in Full Bloom at Aera Restaurant

EventSource

Couple: Bob and Verna | Venue: Aera Restaurant Bob and Vernas wedding was the perfect mix of timeless romance and modern style, set against the beautiful architecture of downtown Toronto. Their day began with an intimate, heartfelt ceremony at Knox College , followed by a chic and cozy reception at Aera Restaurant. Capturing every meaningful glance and joyful moment was ZY Foto , whose soft, candid style brought the couples love story to life with stunning imagery.

Venues 201
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Low-Key Branding

Event Marketer

The power of the logo is evolving , thanks to Gen Z and its cultural hold on the market. And as low-key has joined the library of modern-day colloquialismsmeaning subtle, restrained or slightly (kind of)understated logo use is providing experiential marketers with an opportunity to embrace these vibes and push creative boundaries around the brand expression.

2025 188
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Walking Meetings Are a Thing: What Planners Need to Know 

EventMB

Skift Take: Planners are finding that meeting and networking while walking is not just good for your health it also increases productivity and creativity.

Meetings 145
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Thousands set to be informed, inspired and have their taste buds tantalised at theAllergy & Free From Show: The home for everyone living a free from life

Prestige Events Magazine

Educational, Inspirational and Tasty! The Allergy & Free From Show in partnership with Koko Dairy Free returns to Olympia this June (21 st – 22 nd ). Re-locating to the iconic Grand Hall to cater for increased demand, the UKs biggest event dedicated to everything free from will host an impressive line-up including the Queen of Gluten Free Becky Excell, The Doctors Kitchen Dr Rupy Aujla, Hollyoaks and Corrie actress Stephanie Davis, plus siblings Tyler and Lewis West.

Education 229
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Smart Travel: U.S. Bumps Up France Travel Advisory, JetBlue and United Pool Reward Points, Trip.com Launches Innovation Fund and more

Smart Meetings

Thinking about planning your next meeting or incentive at sea? Celebrity Cruises just revealed a fleet-wide refresh thats worth a look. Wish you could pool all those airline miles in one place? JetBlue and United are teaming up in a new partnership that could make that dream a little closer to reality. Feel like the future of travel is already here?

Travel 189
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Designing an Intimate Conference for 10,000

PCMA Convene

CultureCon 24 took place at the Duggal Greenhouse located in the Brooklyn Navy Yard. Photo courtesy Noemie-Marguerite Photography. In 2016, Imani Ellis was working in communications for NBCUniversal in New York when she started a small gathering of other Black creatives in her one-bedroom Harlem apartment, bringing them together to support one another and share resources.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Crafted for the C-Suite

Event Marketer

More b-to-b event marketers are focusing on an additional audience to engageone that is not always strategized for, but that can make an impact on how events are perceived and supported, as well as on the brand itself. Were talking experiences crafted for the c-suite, which allow senior executives to connect and dive into customer and employee experiences on a deeper level.

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How Convene’s Full-Service Approach Streamlines Event Planning

EventMB

Skift Take: With timelines shrinking and attendee expectations rising, meeting planners are seeking out venues to eliminate friction at every turn. Convenes vertically integrated model sets the benchmark for the next generation of all-in-one event spaces.

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Scottish Association Survey: 2023/24 results revealed

Prestige Events Magazine

-Record economic impact and delegate levels – VisitScotland Business Events has released the results of its annual Scottish Association Survey , revealing the association meeting sectors unprecedented economic contribution to the visitor economy of nearly 350 million, double the 2022/23 figure. The latest research from VisitScotland also shows that there has been a considerable rise in delegate attendance.

2023 147
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The 7 Biggest AV Mistakes Meeting Planners Make—and How to Avoid Them

Smart Meetings

Veteran event tech expert Tim Albaum has some straight talk for planners In the whirlwind world of meetings and events, AV is often treated as a checklist item. Two screens, a black backdrop, some lights and youre good to goright? Not exactly. AV experts say this kind of rinse-and-repeat approach is one of the biggest mistakes planners make when designing memorable experiences.

Meetings 147
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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4 Questions for Mental Performance Coach Vanessa Shannon

PCMA Convene

The Louisville Slugger Museum & Factory, which hosted Vanessa Shannons edUcon session on performance psychology on Tuesday, chronicles the history of the world-famous Louisville Slugger baseball bats. For more than two decades, Vanessa Shannon, Ph.D., has coached professional athletes, including the Cincinnati Reds baseball team and the University of Louisville Athletic Department, on peak performance.

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Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity

Event Marketer

Ubers fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, Uber took over the ground floor of the Oculus in New York City, May 14-16, with an exhibit made up of six vignettes, each highlighting a new pro

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Head to the Midwest: 5 New and Newly Renovated Facilities for Groups

EventMB

Skift Take: For the meetings market, upscale brands including Shinola, Signia, and JW Marriott dominate the new openings.

Meetings 103
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BREWDOG ANNOUNCES OFFICIAL BEER PARTNERSHIPS WITH LONDON STADIUM AND WEST HAM UNITED

Prestige Events Magazine

Now pouring! BrewDog is the new exclusive beer partner for both London Stadium and West Ham United The multi-year deal will ensure world-famous beers such as Lost Lager, Punk IPA, Wingman and Black Heart are available at the Stadiums annual roster of events West Ham United and London Stadium have both inked new multi-year agreements with one of the UKs favourite brewers, BrewDog , making it the Stadium and Clubs official beer partner.

Sports 165
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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Drowning in the Details? Steps to Overcoming the Urge to Micromanage

Canadian Special Events

By Kate Zabriskie It starts innocently enough. You want to ensure everything runs smoothly, so you check in often. You spot a typo in a presentation, so you fix it yourself. Someone misses a minor detail, and you think, Ill just handle it next time. Before long, youre reviewing every email, sitting in on every meeting, and wondering why your team cant seem to get anything done without you.

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Make Your Next Incentive Magical in Marrakech

SevenEvents

Why Marrakech? Marrakech strikes the perfect balance between tradition and modern flair. One minute youre winding through the colourful souks or exploring centuries-old palaces, and the next youre stepping into a luxury resort or contemporary event space. Whether its a dinner under the stars in the Agafay Desert or a relaxed tea making session in a charming riad, the city offers something unique at every turn.

Travel 52
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ILGM Sparks up Community Connection on its Cannabis Home Grow Tour

Event Marketer

To cement its transition from online cannabis seed shop to full-blown consumer brand, I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, wellness workshops, cannabis cooking demos, influencer appearances, hikes and performances were all on the agenda, and attendees were u