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Events are consistently cited as one of the most effective marketing channels , and eventmarketing software platforms make it possible for your events to become even more successful. Is your event B2B or B2C? Download our free eBook, Which EventMarketing Software Platform is Right for Me?
In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. Swag is a popular eventmarketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I love freebies and the feeling […].
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.
In 2020, events are going to become an even stronger pillar of B2B and B2Cmarketing. Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. Eventmarketing automation.
Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2Cmarketers organized in person events in 2022 In 2022 , 33.5 Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2Cmarketers organized in person events in 2022 In 2022 , 33.5
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. Event planning terms: D.
In this guide, we will review how enterprise organizations can approach eventmarketing with actionable tips and concrete examples. What is Enterprise EventMarketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).
While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Worth monitoring this for future listings.
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.
Keeping up with eventmarketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that eventmarketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.
There are seemingly a million ways to go about eventmarketing. In fact, depending on your role in your organization, eventmarketing can take quite a few forms. When it comes to events, promotion is key. What is EventMarketing. That’s why eventmarketing is critical. Event website.
Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Think about your business or specific product, the primary message you want to portray, and the audience you want to connect with.
Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer. She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc.
For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?
Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual eventmarketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined eventmarketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is eventmarketing?
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful eventmarketing strategy. Because it gets results. In-demand speakers are, by nature, influencers.
Event Magazine named the company the 10th-best brand experience agency , and their big-name clients—like Visa, Salesforce, Microsoft and Google—speak to that accolade. Last year Event Farm's CMO, Alexandra Gibson, interviewed FreemanXP's VP of Special Events, Richard Toscano, as part of our Future of EventMarketing online series.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.
Values-based events. Intimate events. Event apps. For the more information and expert advice, download the EventMarketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of EventMarketing, SEMrush.
Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Frank Derby is a Las Vegas-based eventmarketing strategist and communications expert working with GoldenMFG.
B2B eventmarketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. Another key difference is that B2B companies have a much longer sales cycle than their B2C counterparts.
In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives.
Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Take inspiration from everywhere Look beyond your industry for inspiration!
With more than 20 years experience in the industry, Weaver will join Impact XM’s client service team as well as some of the agency’s largest client accounts, continuing to expand its B2B and B2C […]
How can an eventmarketing platform help you do this vital task? There are six ways event management tech can help: Targeted Campaigns: Email tools make it possible to target who receives your email messages. If this isn’t an option in your eventmarketing tool, that’s a big problem. There are a few ways.
CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. ” -Heather Rey, Associate Video Producer CONTACT INFORMATION: Joe Hirsch, SVP, Sales & Marketing joeh@switch.us The post Great Places to Work in Experiential 2023: Switch appeared first on EventMarketer. 630.853.6033 switch.us
Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community.
For instance, B2B networking is very different from B2C. At a B2B event, attendees are focused on making new professional connections and nurturing existing business relationships. During a B2Cevent, on the other hand, attendees are more interested in finding personal connections (i.e.,
Marketing campaigns generally conclude with the same question: was it worth it from a return on investment (ROI) standpoint? Eventmarketing success can be measured in many ways including: Registration goals: How many attendees do you need to drive? Post-event, increase in speed to lead. What’s the number you need to hit?
We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. Read on to learn the in’s and out’s of event engagement.
Having worked in a wide range of event types for over 10 years such as fashion shows, corporate parties, product launches and experiential shows, Frankie has recently added live touring to her portfolio. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of EventMarketing at SEMrush.
Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Strategy #7) Use a B2B EventMarketing Platform That Will Track Your Event and Provide Valuable Insights.
Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? B2B eventmarketing is just as important as B2Cevents. Key Takeaways: Finding the Right Type of Event. Source: JetBlue.
Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. But no more.
Events are indispensable for B2B and B2C industries alike. One only has to take a look at the statistics: 74% of attendees harbour a more positive perception of a business/organization post a successful event, and 96% of customers are more inclined to make a purchase, based on their favourable experiences of event engagement. .
This webinar format is especially popular for B2C webinars. To create a killer combo, choose a trending webinar topic in digital marketing, finance, coding, and public speaking. Best for business goals: B2C webinars. It has become a popular webinar format for both B2C & corporate training. Online workshops.
Knowing this, Netflix planned a creative eventmarketing activation to celebrate and promote the release of the Gilmore Girls reunion season. This one night only event allowed attendees to see the series before it was officially released. pic.twitter.com/CX4cjtUqQy — Old Dominion University (@ODU). October 5, 2016.
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