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Somerset House has unveiled its latest insights paper, LISTEN UP!, at a content rich launch event attended by leading figures from the corporate, creative and events industries. The paper examines emergent trends impacting the business events landscape; shedding light on the importance of generational diversity, hyperconnectivity, and the future of human engagement in an increasingly digital world.
Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, its an exciting time to align and activate with a growth industry and support the sports figures and franchises who have been there all along, but are finally getting the
Theres something special about an event that genuinely reflects who you are or what your brand representsan occasion carefully crafted just for you. Bespoke events go beyond being a luxurious experience. They offer hosts the chance to create something truly personal and meaningful. Whether its a brand event or an intimate gathering, personalised events can leave a lasting impact.
Do we really need heroes? Society often glorifies the idea of heroesindividuals who swoop in to save the day and solve seemingly insurmountable problems. We see this dynamic across history, pop culture, and even leadership in our daily lives. But what happens when this fixation on heroism blinds us to the everyday, often invisible, work that prevents those crises from arising in the first place?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Unlocking the potential and driving the growth of the business events economy will be the focus of The Business of Events: Global Policy Forum , when it returns next month. Now in its seventh year, the Global Policy Forum will see senior industry leaders, policymakers and stakeholders unite on 20 February at IET London: Savoy Place to examine the current economic and political climate and review the latest UK policy developments affecting the events sector.
Hosting a memorable Super Bowl party requires thoughtful planning and creativity. Here are some top Super Bowl party ideas to ensure your event is a touchdown with all your guests. Send Out Creative Super Bowl Invitations Kick off your Super Bowl party by sending out Super Bowl-themed invitations that capture the excitement of the game. Customized online invitations can set the tone and build anticipation among your guests.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Hosting a memorable Super Bowl party requires thoughtful planning and creativity. Here are some top Super Bowl party ideas to ensure your event is a touchdown with all your guests. Send Out Creative Super Bowl Invitations Kick off your Super Bowl party by sending out Super Bowl-themed invitations that capture the excitement of the game. Customized online invitations can set the tone and build anticipation among your guests.
Londons Allianz Stadium, Twickenham is delighted to launch its spring and summer 2025 season, highlighting a variety of outdoor events and corporate hospitality spaces for guests to enjoy fresh air, sunshine, and unique outdoor experiences. For event organisers seeking experience activations or team-building activities outdoors, The Patch provides an expansive green area outside the West Stand, featuring the stadium the home of England Rugby as an iconic and inspiring backdrop.
As we venture into 2025, the event management landscape in the UK is evolving at an unprecedented pace. Driven by technological advancements, shifting attendee expectations, and an increased focus on sustainability, the way events are planned, executed, and experienced is undergoing a major transformation. As an event agency in the UK, its essential to stay ahead of the curve and adopt innovative event ideas that align with current trends.
Neil Brownlee, Head of Business Events at VisitScotland , has been inaugurated as the 2025 Chair of PCMA at Convening Leaders, which took place in Houston from 12-15 January 2025. Neil, who has a wealth of experience gleaned from his over 35 years experience in the international hospitality and business events industry, was sworn in alongside Chair Elect Kelly Ricker, Chief Operating Officer, Global Technology Industry Association.
When working with clients, one of the more significant tasks you might help them with is finding the perfect venue. To help them choose the venue thats just right for them, weve put together a handy list of questions to ask potential wedding venues. These will help ensure the venue meets their needs and brings their vision to life. General Is the venue available on the date you need it?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect. With this strategic expansion into the events industry, Bubble Agency’s global team is set to leverage its unparalleled expertise and extensive network to transform businesses in innovative new ways.
EXPERIENCEit, the UKs leading celebration of experiential events, has unveiled speakers and global brand exhibitors for its 2025 event which aims to celebrate the rise in a desire for experiential, collaborative, and immersive events. Keynote speakers will share their game-changing insights on aspects such as elevating creativity, harnessing sponsorship, and building meaningful audience connections.
A spectacular performance by Katy Perry, broadcast on ITV1 and ITVX from Central Hall Westminster gave all the feels to the venue team, who played a key role in supporting and delivering it with success. American singer Perry, whose hits include Roar, Feels and Firework, performed live to an audience of 1,000 people, including celebrities Orlando Bloom, Jess Glynne and Alex Scott in the central London venues iconic Great Hall in December.
One World Rental, a global leader in 360 event technology solutions, continues to push the boundaries of innovation and service delivery for clients worldwide.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Research conducted by leading London conference and events venue, The QEII Centre , has found that the economic value of distraction during meetings and events has risen to an estimated 20.7 billion. Based on a survey of over 1,000 UK desk-based workers, the research builds on findings from The QEII Centres inaugural 2023 Distracted Economy report. It reveals that the cost of distraction in online and face-to-face meetings and events has increased from 19.9 billion in 2023 to 20.7 billion.
Choosing the right events management agency is key to creating unforgettable experiences. SEVEN, a leading events management agency in London , specialises in helping brands communicate and engage audiences through creative, high-impact live event experiences. Whether its a corporate gathering, incentive trip, or high-profile launch event, our reputation for excellence ensures your event will be a success.
The pandemic challenged MPIs Hawaii-based members more than most chapter communities. Their hard work, however, has paid off. Heather Bailey, president of the MPI Aloha Chapter, shares insight on this exciting return!
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Events Industry Council (EIC), the global voice of the business events industry on advocacy, research, professional recognition and standards, today announced the election of officers and directors to its 2025 Board of Directors. In 2024, the EIC Council approved an expansion and restructure of the Board to ensure ongoing continuity and representation.
The Experiential Designers and Producers Association (EDPA) is bringing on a new events and exhibitions leader by hiring Kate Waldron as their new pro.
Harris joins from CWT Meetings & Events as Vice President, Global Sales ALTOUR, the global corporate travel management company of Internova Travel Group, has announced the appointment of Amy Harris as Vice President of Global Sales at Your Event Solutions (YES). A seasoned industry professional with 25 years of experience, Harris will oversee sales efforts for YES, which specialises in organising meetings, incentives, conferences and exhibitions (MICE) for some of the worlds largest brands.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
For an LMS to run blended learning effectively it needs to have features available that make it easy to set up, schedule and deliver blended courses. These features are: Content Creation and Delivery An LMS should include eLearning authoring tools so you can to design, organize, and distribute eLearning courses efficiently Course Management The platform must offer flexible course setup and course scheduling options.
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