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Attendees at Visit California Outlook Forum 2025 at JW Marriott Los Angeles L.A. LIVE were greeted by enthusiastic faces from California Polytechnic State University, San Luis Obispo. The hospitality students were part of a larger partnership with the university that embodies Cal Polys learn by doing ethos. To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice presi
If youre envisioning a wedding that perfectly captures the essence of your love story, Dale and Novas sophisticated celebration at the Eagles Nest Golf Club is sure to inspire you. With the talented Focus Photo & Video team behind the lens, every magical moment of the couples long-awaited day was captured in stunning detail! Novas radiant elegance was enhanced by the expert artistry of Anya K Beauty , seamlessly complementing the stunning decor.
In its top nine-free menu, FARE calls out the allergens that arent included in the dishes. Following the high-profile death of Disney influencer Dominique Brown last December, who reportedly experienced a severe allergic reaction at a holiday event in L.A. hosted by fandom merch brand BoxLunch, food allergy safetybut most importantly, food allergy inclusivity is in the spotlight.
The 5 steps to planning and delivering big events By Tony Clark, Production Director & Owner at Experience Creating exceptional experiences at large scale events requires a melding of strategy, creativity and precise execution. These elements must come together seamlessly to deliver a transformative experience that resonates with audiences and meet strategic objectives.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli. Designed for an extended engagement, consumers placed orders, hung out with friends in the communal seating, customized their giveaways, and checked out live music.
– Louisa Watson, Chair of beam As Chair of beam , I speak on behalf of a sector that continues to show resilience and innovation in the face of ongoing economic uncertainty. The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support.
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– Louisa Watson, Chair of beam As Chair of beam , I speak on behalf of a sector that continues to show resilience and innovation in the face of ongoing economic uncertainty. The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support.
Event Marketers 2025 B-to-B Dream has been unveiled. Each month, were sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.
Sir Chris Bryant MP, the Minister of State for Media, Tourism and Creative Industries, will open next week’s Global Policy Forum on behalf of The Business of Events. The Labour MP for the Welsh constituency of Rhondda and Ogmore will deliver an opening address to the Forum, taking place at IET London: Savoy Place, on 1 April, in his capacity as a Minister for the Department of Culture, Media and Sport.
Bristols newest live music venue, The Prospect Building, has become the rst in the UK to permanently install TagMixa patented technology that ensures live performances sound as incredible online as they do in person.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sir Chris Bryant MP, the Minister of State for Media, Tourism and Creative Industries, will open next week’s Global Policy Forum on behalf of The Business of Events.
Finance event stakeholders are in the business of making, managing, and growing capital. At the same time, fintech startups, financial service providers, and emerging innovators are actively seeking funding to help scale their companies. Your event can be the bridge that connects these two groups by creating an environment where investments happen, partnerships form, and market growth accelerates.
London-based event management company, Events by BFP is celebrating The BFP Collection being officially ranked No. 2 in the UKs Best Workplaces 2025, by Great Place to Work, the global authority on workplace culture. The prestigious recognition highlights the companys commitment to fostering an outstanding work environment for its employees.
In today’s competitive market, venues need more than just square footage and amenities to stand out. They need a compelling story that resonates with potential clients and leaves a lasting impression. In a recent webinar, Unique Venues CEO , Chuck Salem, presented the art of storytelling and its impact on venue sales and marketing. Here are the key takeaways: Why Storytelling Matters for Venues Emotions Over Rationality: Decisions are often driven by emotions rather than pure logic.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Written by Louisa Watson, Chair of beam As Chair of beam, I speak on behalf of a sector that continues to show resilience and innovation in the face of ongoing economic uncertainty.
Event professionals are urged to register now forThe Meetings Show2025 to gain access to an unforgettable experience. The UKs leading event that brings together the worlds meetings and events community returns to Excel London on 25-26 June, offering high quality educational and networking opportunities and the chance to meet over 650 global event suppliers.
This past Saturday, I had the pleasure of checking out Oliver & Bonacini’s latest endeavour, The River , located in the north end of Toronto. From the moment I stepped inside, I could tell this was no ordinary venue and I was right! The venue is a stunning, modern, architectural feat tying together the beauty of nature with innovative architectural design – the perfect backdrop for any event.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
At Arlo, were on a mission to help training providers scale their businesses and deliver world-class learning experiences. Thats why were excited to announce our partnership with Heropa , a leading provider of immersive virtual lab environments. Immersive virtual lab environments are interactive, computer-based simulations where you can explore and experiment just like in a real lab.
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