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FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. CREATORS PRESS RECORD AS THE FBI RAIDS AN NYC ART GALLERY In the age of AI, deepfakes, deceptive influencer posts and, yes, brand stunts, many of us rightfully find ourselves asking: Is this real?
Good morning, please find below the latest news from BMA House. Kind regards, Adam For immediate release 24 March, 2025 BMA House commemorates 100 years as the home of the British Medical Association BMA House has commenced a year-long commemoration of its 100th anniversary as the headquarters of The British Medical Association. In 1925, the BMA relocated from 429 The Strand to the iconic BMA House in Tavistock Square, a building rich in character and history in the heart of Bloomsbury, London.
Planning a birthday party is a wonderful way to celebrate with family and friends. From choosing the perfect theme to arranging entertainment, every detail plays a role in making the event memorable! However, when it comes to birthday party mistakes, things dont always go as planned. Maybe the cake shows up in the wrong flavour, the entertainment cancels at the last minute, or you completely forget to check the weather for that outdoor celebration.
As event marketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting increased investment in sustainable travel practices , according to the Global Business Travel Association.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Wales First Minister Eluned Morgan has announced that a major investment summit will be hosted at International Convention Centre Wales (ICC Wales) and the Celtic Manor Resort in Newport. Taking place on 1 December, the summit will focus on promoting Wales as a destination for overseas investors. Currently, there are around 1,480 overseas-owned companies operating in Wales, employing more than 174,000 workers.
The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. In Event Marketers 2025 Agency Business Outlook , 54 percent of agency leaders said employees were required to be in office weekly this year, up from 47 percent in 2024.
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The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. In Event Marketers 2025 Agency Business Outlook , 54 percent of agency leaders said employees were required to be in office weekly this year, up from 47 percent in 2024.
Pastries and desserts are just some of the prolifically problematic foods that are most likely to go to waste at meetings and events. Aurora Dawn Benton, founder of Astrapto, a sustainability and social impact consulting firm, has polled more than 1,000 planners and venue staff to establish the kinds of food items that are most likely to be wasted at events and it is the same stuff every time, over and over and over again, Benton said.
As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently goes are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs have to be cut.
Are you ready to unlock the power of AI at your next conference? AI is reshaping the conference planning landscape, offering groundbreaking tools that engage attendees, streamline management, and maximize impact. Were talking about more than task automation here; harnessing AI capabilities can help conference hosts deliver truly personalized experiences for everyone involved: attendees, VIPs, sponsors, vendors, staff, and more.
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires August Jackson has announced a key leadership transition. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a global agency) announced her retirement at the end of February 2025.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
A recent case involving a detained comic creator at the US-Canadian border has sent ripples through the events industry, raising serious questions about the risks event planners face when bringing international talent to conferences, trade shows, and corporate gatherings in the US.
Each Friday, members of the event planning team at the U.S. Travel Association use Slack to share a win and a hurdle. The win is something to celebrate, either personal or professional, while the hurdle is an issue or problem theyve been dealing with. Its an easy way to celebrate the small wins that happen throughout the week that we otherwise might forget about, and if I see that multiple people are posting the same hurdles, it helps me identify issues that I need to address, explains Courtney
PCMA’s new Head of Global Sustainability Tanya Popeau has worked with a wide range of global corporations, nonprofit organizations, government agencies, and academic institutions. In February, Tanya Popeau joined PCMA as the global head of sustainability. In that role, Popeau will build on PCMAs strategy of sustainability by design, embedding sustainability throughout the associations events, education, research, and content, and will lead the Convene 4 Climate global business events susta
BMA House has commenced a year-long commemoration of its 100th anniversary as the headquarters of The British Medical Association. In 1925, the BMA relocated from 429 The Strand to the iconic BMA House in Tavistock Square, a building rich in character and history in the heart of Bloomsbury, London.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Our team has the expertise and the connections to help you design a tailored experience thats perfect for your group. Recently, our Senior Project Manager, Chelsey, took a study trip through three of Switzerlands most iconic cities, with a pitstop in the breathtaking Swiss Alps. Heres a glimpse of her must-do highlights that made the trip unforgettable, and how SEVEN incentive services can turn your incentive dreams into a reality.
Chair: Matt Wilson Iventis Matt is a commercial strategist with over 24 years of experience across event technology, international events, and publishing.
Skift Take: 3D projection mapping is a powerful tool to captivate audiences and maximize event ROI. And the best part? It might be more affordable than you think.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The event industry is evolving at a rapid pace, and 2025 promises to be a year of significant change. From artificial intelligence (AI) driving attendee experiences.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Swedish AI company Voxo, the innovators behind real-time AI event insights, announces a major step in their global expansion: recruiting Will Curran, one of the most recognized names in the international events industry. Based in the U.S., Will joins Voxo to lead and scale operations across North America.
The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry continues to rebound, recording strong improvement in the fourth quarter of 2024. Tempered performance for completed events especially in exhibition attendance set back the Q3 2024 Index value to 89.
Smart Meetings may earn a small commission from any purchases The Problem with Ordinary Coffee Makers Lets face itmost coffee makers are either underwhelming or overly complicated, leaving you with coffee thats either inconsistent or not worth the effort. Tired of guessing the brew strength? Struggling with finicky grinders or pouring techniques? Enter the GEVI BrewOne 4-in-1 Pour Over Coffee Maker , a game-changing marvel of engineering that spins coffee-loving heads with its precision, customi
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Tom Durham is a well-respected figure in the world of outdoor safety, blending his deep experience as an outdoor sports instructor with a pioneering approach to first aid training. With over 15 years as a first aid trainer and assessor and more than 25 years in outdoor sports guiding and instruction worldwide, Tom has dedicated his career to empowering outdoor enthusiasts with life-saving skills.
If you’re not afraid to get creative there are lots of instructor led training activities you can use within your ILT sessions to make them more engaging and enjoyable for participants. In this quick guide we’ve compiled 15 examples you can easily implement. Let’s get started 1. Group Discussions One of the easiest activities you can use is group discussions.
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