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Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. And from a design strategy perspective, there certainly was. For nearly a decade at CES, the location technology brand has aimed to showcase how its platform powers and drives efficiencies across different industries.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? If that sounds familiar, youre not alone. In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
Skift Take: Visioning can be a powerful tool to start the year. But its not enough, says Tyra Dyson, who leads a workshop for planners focused on turning visions into reality.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Unlocking the potential and driving the growth of the business events economy will be the focus ofThe Business of Events: Global Policy Forum, when it returns next month.
Skift Take: Visioning can be a powerful tool to start the year. But its not enough, says Tyra Dyson, who leads a workshop for planners focused on turning visions into reality.
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Skift Take: Visioning can be a powerful tool to start the year. But its not enough, says Tyra Dyson, who leads a workshop for planners focused on turning visions into reality.
The Lunar New Year is a vibrant celebration filled with traditions, family gatherings, and joyful festivities. Whether you’re hosting an intimate dinner or a grand party, setting the right tone begins with your invitation and thoughtful planning. Here’s how to create unforgettable Lunar New Year invitations and throw a party to remember.
Skift Take: Bren Brown, a professor, author, and podcast host, has spent her career researching courage, vulnerability, shame, and empathy. These emotions play a critical role in the dynamics of business meetings, fostering connections that drive results.
Organising an event that influences your attendees is not just about having an attention-grabbing venue or great speakers. It also requires a deep understanding of who your attendees are and what their needs, interests and expectations are. To do this, audience segmentation is critical when designing experiences that leave a lasting impression and deliver real value to the audience.
We recently had the privilege of experiencing this first-hand on a remarkable journey through Botswana, coupled with an action-packed stay in Cape Town an adventure that has inspired us to recreate this unforgettable experience for our clients. A Luxurious Botswana Safari Adventure Awaits Picture your team embarking on a once-in-a-lifetime journey to the heart of Botswana.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Pavilions of Harrogate and the Yorkshire Event Centre have been merged to become the Great Yorkshire Events Centre, marking the start of a new chapter.
Imagine spending months planning an event, only to see attendees disengaged and sponsors underwhelmed. This is where AI-powered event software revolutionize the game. Your attendees expect events to cater to their unique preferences, interests, and needs. Traditional tools and strategies often fall short, leaving organizers grappling with low engagement and missed opportunities.
Location: UK RemoteDepartment: Sales Employment Type: Full-Time (Contract) Minimum Experience: Mid-levelApply here ** EventMobi is a remote-first company and this is a remote position. You may reside anywhere in the UK, with the expectation of being able to work from a central London location 2-4 times per month.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, its The SNL50 Experience. DONT HATE THE TRAITORS, HATE THE GAME Oh, nothing to see here. Just a group of figures donning hooded cloaks, clutching 19 th century-era lanterns and lurking about New York City landmarks.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
What do economic forecasts, vulnerable leadership, Asia trends, values-driven political actions and global social advocacy have in common? We asked PCMA President and CEO Sherrif Karamat about the high-profile, diverse agenda at PCMA Convening Leaders for 4,000 meeting professionals in Houston this week. Liz Chaney We deliberately chose a wide variety of speakers because we strongly believe that unless we hear different points of views, we will be trapped in our own little paradigms and that tha
Its a brand-new year, and singles are taking the time to reflect, reset and restart their dating journeys with open hearts. The first Sunday in January is annually recognized as Dating Sunday, the busiest day for dating apps, and Tinder revealed the internal data to back this up: Swipe activity is nearly 20-percent higher than the rest of the year, and the number of likes on the app was 15-percent higher than the rest of the year.
Unique experiences and luxurious accommodations answer the call of todays travelers. Its no question that todays travelers want unique, destination-centered experiences. The luxury market answers the call with these new and renovated debuts. Whether treating your attendees to Riviera Nayarit seaside adventures, a European cultural gem or an exclusive gathering in a pristine natural reservoir, luxury is never far away, and the unique character of each of the spaces youll find below are shining ex
Let me guess Youre searching for the best way to deliver impactful training remotely. Am I right? You want a solution that keeps learners engaged, offers flexibility, and delivers measurable results. You could stick with outdated methods, but they wont cut it for modern, remote teams. The better option? Virtual instructor-led training software that combines the personal touch of live instruction with the convenience of digital tools.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Emerging research shows that AI can harm the environment. Governments and companies can take steps to regulate it. Theres no denying that AI has been the great technological development of late. Its widespread adoption is transforming the way people work, research and live. For planners, its been a game changer. Smart Meetings recent white paper, The Evolution of Events AI, showed just how many planners are using AI and their perceptions of the value it adds to their work.
On the surface, it might not appear that there are many types of eLearning to try out. After all, doesnt eLearning just involve learners working through a self-paced course at their own pace? This answer is partially correct, but when you drill into the topic of eLearning, you soon realize that there are quite a few different types you can discover and use to make any eLearning program youre running more engaging and impactful for your learners.
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