Fri.Mar 21, 2025

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Award-winning Davis Events Agency bolsters senior team to spearhead international growth strategy   

Prestige Events Magazine

Dublin-based global events and experience management agency grow business development team to support rapid international expansion in UK, Europe, North America and Asia Award-winning global events and experience management agency Davis Events has bolstered its senior business development team to spearhead the companys rapid international growth in the UK, Europe, North America and Asia.

Tourism 257
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How to Make Your Data-Supported Business Case to the C-Suite

Smart Meetings

Smart Meetings interviews InVision CEO Angie Smith Ever wonder how to make a stronger case to your C-suite to gain buy-in for your initiatives? Such as growing your programs or attaining more budget? How can experiential marketers achieve greater success in making a compelling business case and confidently navigating executive conversations? In a dynamic and enlightening session at PCMA Convening Leaders, Angie Smith, CEO of InVision Communications , shared hard-earned lessons on presenting data

Meetings 130
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Ticketmaster partners with GLL as Official Ticketing Partner for Copper Box Arena

Prestige Events Magazine

Ticketmaster has partnered with GLL to become the official ticketing partner for Copper Box Arena, one of Londons most versatile event venues. Managed by GLL, Copper Box Arena will benefit from Ticketmasters industry-leading ticketing technology, extensive global marketing network, and unparalleled reach, ensuring more fans can access and enjoy world-class events.

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Agency HR Update: Connection, Belonging, and the ‘New’ Onboarding

Event Marketer

Nicki Incandela Thies, Director of Production, Wilson Dow Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and anticipate challenges to pivot at a moments notice. These skills arent necessarily ones you can glean from a textbook. They come from within, or develop through experience. Its one of many reasons why talent management in the world of experiential marketing is unique.

2024 130
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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EICC commissions The Power of Events Industry Insight app for Neurodiversity research

Prestige Events Magazine

As part of Neurodiversity Celebration Week, The Power of Events Advisory Board member Amanda Wrathall (Edinburgh International Conference Centre), is keen to explore industry perceptions and understanding of neurodiversity. This research builds on the questions raised during recent panel discussions at Confex in February. It aims to contribute to the ongoing development of support for the events industry in fostering neuro-inclusive practices and advancing the wider inclusion agenda.

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A record year for venues finally slows in Q4, says Events Economy Tracker from The Business of Events

Prestige Events Magazine

According to the latest Events Economy Tracker from The Business of Events, UK meeting venues finished 2024 strongly despite a slowdown in event bookings and revenues per delegate. The Q4 2024 report, which uses data provided by Venue Performance from a sample of 350 venues across the UK, found that revenues per delegate, which includes venue hire charges, F&B and other expenses such as AV hire, slowed to 140.72 in the final three months of last year.

2024 134
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EICC commissions The Power of Events Industry Insight app for Neurodiversity research

Event Industry News

As part of Neurodiversity Celebration Week, The Power of Events Advisory Board member Amanda Wrathall (Edinburgh International Conference Centre), is keen to explore industry perceptions and understanding of neurodiversity. This research builds on the questions raised during recent panel discussions at Confex in February.

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Hotel Representation Company 8th Floor Celebrates 7 Years with a New Brand Identity and Expanded Service Offering

Prestige Events Magazine

8th Floor ( www.8th-floor.com ), the leading UK and European hotel representation and sales strategy company, is pleased to announce the relaunch of its brand, marking a new phase in its development as it enters its seventh year of operation. Founded on 8th August 2018, 8th Floor has experienced significant growth, evolving from a two-person team to a highly skilled group of eight professionals, bringing decades of combined expertise in sales, marketing, hospitality, and communications.

Hotels 147
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How to Convince Your Employer to Fund Your Learning 

Event Leadership Institute

Investing in professional growth is key to staying ahead in the business events industry. If youre looking to enroll in a PCMA Event Leadership Institute (ELI) course , securing employer support can make a big difference. To help, weve crafted a request template you can use to ask for funding approval. Use the request below to start the conversation and take the next step in your career development!

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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🍰 The Last Bite Effect: How to Craft Memorable Final Courses

Caterease

Introduction A great meal is more than just foodits an experience. And, like any experience, what guests remember most is how it ends. The last bite of a meal can leave a lasting impression, influencing how guests feel about the entire dining experience. This is whats known as the Last Bite Effect , a psychological principle suggesting that people remember the final moments of an experience more vividly than any other part.

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Pop-Up Events: Do’s and Don’ts

EventMB

Skift Take: Pop-up events might have started out as a trend but theyve become an integral part of the marketing mix.

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🍰 The Last Bite Effect: How to Craft Memorable Final Courses

Caterease

Introduction A great meal is more than just foodits an experience. And, like any experience, what guests remember most is how it ends. The last bite of a meal can leave a lasting impression, influencing how guests feel about the entire dining experience. This is whats known as the Last Bite Effect , a psychological principle suggesting that people remember the final moments of an experience more vividly than any other part.

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Maximizing Event ROI Through Data-Driven Event Planning

Expo Logic

Boost event ROI with data-driven planning. Learn how to leverage key metrics to enhance engagement, optimize logistics, and drive revenue. Discover how Expo Logics analytics tools provide real-time insights to create impactful, profitable events that deliver lasting value. The post Maximizing Event ROI Through Data-Driven Event Planning appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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16 Sweet Universities That Double as Premier Conference, Meeting, and Event Venues

Unique Venues

With the buzz of basketball brackets and hoop la (see what we did there?) igniting passion for college basketball every March, why not channel that same energy into your next meeting, conference, retreat, or camp? The following 16 universities aren’t just known for their thrilling athletics; they’re also standout destinations for hosting a wide variety of events.

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AI-Powered Post-Event Follow-Ups: A Game-Changer for Event Marketers 

Certain

Post-event follow-ups can make or break the success of an event. Studies show that only 2% of sales occur after the first interaction, meaning businesses that fail to nurture leads after an event risk losing valuable opportunities. But tracking engagement across multiple touchpoints and sending personalized follow-ups at scale? It is nearly impossible to do […] The post AI-Powered Post-Event Follow-Ups: A Game-Changer for Event Marketers appeared first on Certain, Inc.

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Making Events Accessible for Deaf People: Lessons from The Ops Nest

Event Industry News

At The Ops Nest, weve had the privilege of working with Deaf presenters and audience members over the years and in that time weve really started to learn a lot about what it takes for people to feel that they belong in event spaces.

Events 59
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Smart Travel: Heathrow Airport Closure Causes Chaos, DoD Travel Freeze Chills Planners, Sandals Considering a Sale and More

Smart Meetings

Is the massive blaze at Heathrow Airport top of mind for you this week? Same herethe airports chief executive has just shared the latest updates. Feeling the chill from government spending freezes hitting your event? Youre not alone. Thinking about the Caribbean for your next meeting or incentive? Weve got fresh data on the regions tourism performance and what it means for planners.

Travel 130
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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5 Reasons Why Surprise Perks Help Hotel Sales Directors Secure Higher Bookings

Smart Meetings

Many hotel sales directors are looking for innovative and budget-friendly ways to impress clients and build relationships. One effective strategy is to offer surprise perkssmall, unexpected gestures that can make a big impact on current and potential customers. Here are five reasons why incorporating surprise perks into your hotel sales strategy can transform relationships, promote loyalty, and ultimately increase bookings (and ROI).

Hotels 130