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After 176 years in business, Gortons Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet.
Greengage Solutions has announced the shortlist for its 2025 Sustainability Awards that will be presented at a ceremony in London in May. This years awards have been expanded to cover 15 categories with 5 new categories that include: – Water, Waste, Resource & Recycling Project of the Year – Outstanding Achievement in Carbon Reduction & Net Zero Progress – Organisational Engagement & Cultural Change – Supply Chain Engagement The awards, which are now in their
From comfortable luxury to an all-out blow-out, these New and Renovated spaces offer dining experiences like no other. What attendee doesnt get excited about a great F&B setup at a meeting? What about a meeting immersed in enjoying the latest innovation in F&B? Whether youre hosting a small group for a luxury wine country excursion or planning a large night to remember, these New and Renovated spaces have you covered.
The Eastside Rooms is celebrating after winning at the West Midlands Tourism Awards, where it was named Business Events Venue of the Year. The award, presented last night at Edgbaston Park Stadium, recognises The Eastside Rooms excellence in delivering world-class events and conferences. This achievement also secures the venue a place on the shortlist for the in the national VisitEngland Awards for Excellence later this year.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Smart Meetings may earn a small commission with any purchase If you’ve been searching for a print-on-demand partner that truly understands your brand’s needs, Printed Mint might just be the game-changer you’ve been waiting for. With their focus on premium customization, eco-conscious production, and seamless fulfillment, Printed Mint is uniquely positioned to help brands grow, whether you’re starting your first online shop or scaling up to meet nationwide demand.
Skift Take: Tariffs can trigger unexpected cost spikes for both planners and suppliers. Building flexibility into contracts through substitutions and force majeure protections can help mitigate financial surprises and keep events on track.
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Skift Take: Tariffs can trigger unexpected cost spikes for both planners and suppliers. Building flexibility into contracts through substitutions and force majeure protections can help mitigate financial surprises and keep events on track.
Smart Meetings may earn a small commission with any purchase 25Home is a furniture brand that makes stylish, affordable, and eco-friendly furniture. They are known for creating comfortable and modern designs that fit easily into any home. This review will explain what makes 25Home special, highlight their most popular products, discuss the materials they use, and compare them to other brands.
Artificial intelligence (AI) is revolutionizing how associations create and manage content. By automating tasks, analyzing data, and optimizing content for engagement, AI can help associations save time, reduce costs, and enhance their communication strategies. However, AI isn’t a one-size-fits-all solutionhuman oversight remains essential for proofreading, fact-checking, and maintaining an authentic voice.
Smart Meetings may earn a small commission with any purchase Epic Fits want to help people and make a difference. Their clothes are comfy, strong, and will last a long time. They are changing the way we think about clothes. This review will talk about their clothes, how much they cost, and how they help people in need. Product Overview Epic Fits offers a versatile collection of everyday wear , including crew neck T-shirts, V-neck T-shirts, boxer briefs, and bundled “Epic Packs.” Each
Exhibition floors are exciting spaces designed for companies and attendees to interact and connect face to face. While exhibition floors are dynamic and high energy, attendees are also faced with many booths and a multitude of options calling for their attention. This is where branded swag can play a key role. Offering free swag is a great low stakes way for attendees to approach your booth, and it leaves them with something to take away and remember your brand by.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Leading full-service event management agency, asembl., has announced the appointment of Zoe Light (pictured), as its new Head of Events, alongside two additional hires, following a period of significant growth for both the agency and wider asembl.group.
Were thrilled to welcome Nalani Gruel to the Coterie Spark team as an Associate Producer! Nalani is the definition of a go-getter. Having worked with us onsite for years, shes earned a reputation for her bright energy, contagious smile, and quick thinking all of which have consistently impressed our clients. In her new role, Nalani will collaborate with Executive Producers, support clients, and continue shining as our onsite rock star.
Spring is a season of renewal, making it the perfect time for event planners to book fresh, inviting spaces for their upcoming events. With corporate retreats, outdoor festivals, and social gatherings filling up the calendar, your venue should be ready to shine. To attract more bookings and stand out to planners searching for the perfect venue, its important to optimize your space and marketing strategy.
Skift Take: Pick a task, from emails to seating charts to FAQ documents, and theres probably a way AI can help, said these two meeting pros during Skift Meetings recent AI & the Future of Events virtual event.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Welcome to the 2025 edition of the Sustainable Event Guide, brought to you by Event Industry News. Sustainability is no longer a trendits a necessity. As environmental responsibility becomes a top priority across the events industry, organizers, venues, and suppliers must work together to create impactful experiences with minimal ecological impact.
Giving Bag is one our favorite new sustainability solutions. The nonprofit startup was one of the winners of Travel + Leisure ‘s 2025 Global Vision Awards. One of the many events within the umbrella SXSW event is its Pitch Competition, which took place March 8-9 at the Hilton Austin Downtown. The competition gives startups seeking to solve real-world problems the opportunity to pitch their companies as part of the Startups Track of the SXSW Conference each year.
That ever-elusive work-life balance concept… is it even possible in the event biz? As event profs begin planning their summer vacations and getaways, were examining how agency leaders manage their free time, create boundaries and keep their teams firing on all engines. To find out where the community stands on the topic, we spoke with Mark Testa, ceo at Mark Stephen Experiential Agency; Justin Lefkovitch, founder and ceo at Mirrored Media; Chris Jobst, vp-business development at Switch; an
Tony Robbins once said, ‘Success leaves clues.’ When you look at some of the most successful businesses of recent years, certain patterns emerge: They have great products that are sticky, easy to use, and easy to get started with. They invest heavily in customer education, making it as easy as possible for current and potential customers to learn what their product does, the problems it solves, how it works, and how they or their business can benefit from using it.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Nathan Reed runs experiential events company MEGA, which he founded 15 years ago. Behind rolling successes like The Rock Orchestra, Illuminated Orchestra and Incredible Silent Discos, his story is equal parts passion, conviction, commitment and delivery.
Skift Take: Trump-imposed tariffs on imports from countries including Canada, Mexico, and China are forcing event planners to navigate rising costs and operational uncertainties.
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