August, 2024

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How to Create Engaging Webinars Your Members Will Love

Eventmobi

For a brief moment, virtual meetings became the center of the event universe pretty much out of necessity. At the time, event planners made the most of the shift away from in-person events, pulling out all the stops to keep attendees engaged. Big guests, interactive games, build-your-own-drink happy hours? It was all on the table. And that pushed production values to new heights.

B2B 370
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5 Ways to Streamline Your Corporate Event Planning

Attendease

Corporate event planning is notoriously labor-intensive, with planners often reinventing the wheel for each new event. From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. Yet, putting on a seamless, branded event experience is essential for driving sales, cultivating relationships, and elevating your company’s profile.

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Daniel et Daniel 2025 Menu Sneak Peak at RCM

EventSource

Celebrating the launch of their 2025 carefully curated catering menu, the team at Daniel et Daniel Catering & Events invited various professionals from across the industry to their sneak peak dinner at The Royal Conservatory. Naturally, RCM served as the perfect venue host for the occasion. With plenty of natural light, a perfect blend of history and modern architecture, and an ideal downtown locale, this venue never fails to impress.

2025 314
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Hot Property: How the Hamptons Became a Hotbed of Experiential Activity this Summer

Event Marketer

Just like hordes of well-to-do New Yorkers, several brands swapped the city for the coast this summer and escaped to the Hamptons, a collection of wealthy hamlets located on Long Island. The locale has historically attracted some ultra-high-end fashion houses , but 2024 brought other types of brands into the mix, too, including Sparkling Ice and CeraVe.

Fashion 306
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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New York City Hotel Licensing Fight: What Meeting Profs Need to Know

Smart Meetings

Proposed law may impact pricing, but it’s more complicated than that The city that doesn’t sleep should not mind having the number of its hotel rooms go down, but meeting profs will—and proposed licensing of hotels in New York City will hasten the drop, according to trade groups for the hotel industry. But that’s just one factor in a complex hotel environment in the city.

Hotels 290

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6 Signs You Have Found an Effective Corporate Event Sponsor

Eventmobi

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event. In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials.

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How to Map Out the Event Attendee Journey: 5 Key Steps

Attendease

Creating an amazing attendee experience is the key to a memorable event. But how can you ensure every single touchpoint meets and exceeds expectations? The answer lies in mapping out the complete event attendee journey. An attendee journey map is a visual representation of all the interactions and experiences your attendees will have before, during, and after your event.

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The corporatization of belonging

Conferences that Work

I recently attended a conference session that made me uneasy, and not in a constructive way. I won’t name names, but the session was centered around a specific program to increase “ belonging ” in organizations and included statistics such as: “Only 13% of organizations are ready to actually implement belonging as a practice.” “47% of our audiences are lonely.” When the presenter said increasing belonging would be beneficial, I asked: “To whom, the

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A Look Inside the AI Evolution at Trade Shows and Events This Year

Event Marketer

A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I think the true power and promise of AI, when we’re talking about events, is in the ability for it to expand brand worlds, inviting attendees into a brand enviro

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Doing Good: The Juice is Worth the Squeeze!

Smart Meetings

I have been riding motorcycles for more than 50 years; it is what I do for pure enjoyment. In 2013, I had the opportunity to check off the item in the top spot on my Biker Bucket List; a 32-day, 34-state, 13,000-mile solo motorcycle ride along the perimeter of the United States. But before ever rolling on the throttle, I was introduced to The Boot Campaign , an organization founded by five Texas women with a mission to provide support and services to active duty military, veterans and their fami

2013 264
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Meetings Industry Association’s miaSummit 2024 to reconnect and inspire

Prestige Events Magazine

The changing dynamics of the workplace and the role of AI in the business meetings and events industry are among the topics being discussed at the miaSummit 2024. Hosted by the Meeting Industry Association (MIA) , the event at Hilton Liverpool City Centre on 7 November 2024, will re-connect and inspire leaders and future leaders through a series of topical discussions led by industry experts.

2024 264
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Build Engagement Through Better Local Chapter Meetings

Eventmobi

Chapters are a fundamental element of running an association. They are the grassroots—where the goals of collaboration and engagement are turned into action. They’re often built around specific locations or causes, with a narrower focus than you might get at an annual meeting. Some chapter members may actually work together; others just share a community.

Meetings 310
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How to Plan a Successful Fundraising Event: 10 Steps

Attendease

Successful fundraising events are the lifeblood of many non-profit organizations and charities. A well-executed fundraiser can bring in much-needed funds, expand your organization’s supporter base, and ultimately make a bigger impact in the lives of those it serves. However, without proper planning, fundraisers can fall flat, failing to reach their financial goals and leaving organizers feeling discouraged.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Paying it forward!

Conferences that Work

I’m a proponent of paying it forward. Throughout my professional life, I have been fortunate to receive invaluable advice, support, and encouragement from mentors at critical times. Most importantly, when I hesitantly approached someone I deeply respected and asked them whether something I was planning—often, something I had never done before, or something no one had ever done before—was a good idea.

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Photos: Inside the Inaugural Fanatics Fest for Sports Superfans in New York City

Event Marketer

Digital sports platform Fanatics brought its wide-ranging ventures across merchandising, trading cards, collectibles, special events and more to life with the inaugural Fanatics Fest , Aug. 16-18, in New York City. What’s being referred to as the new Comic-Con for sports fans, the event attracted more than 70,000 sports fans and collectors to the Javits Center, and featured appearances from a roster of celebrity talent, from Tom Brady to Derek Jeter to Travis Scott.

Sports 299
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Biohacking for Event Professionals: Harnessing the Power of Your Natural Rhythms

Smart Meetings

As event and meeting professionals, our lives are filled with tight schedules, constant travel, and the pressure to perform at our best, often leaving little room for self-care. For women, understanding and aligning with your body’s natural rhythms can be a game-changer in managing these demands. Our menstrual cycle is much more than just menstruation.

Travel 264
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IBTM World confirms speakers from Amazon, TikTok, Canva and more for Exceptional Experiences programme

Prestige Events Magazine

– New event is designed exclusively for in-house event professionals and marketers at brands and corporates – The leading global event for the meetings and events industry, IBTM World , which returns to the iconic Fira de Barcelona from November 19 to November 21, has revealed the first details of its new Exceptional Experiences programme.

Speakers 264
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Volunteer Recruitment: Connecting With Conference Volunteers

Eventmobi

Recruiting volunteers for conferences can be challenging but immensely rewarding. Volunteers not only help your events run smoothly but also bring energy, enthusiasm, and fresh perspectives. Those who are passionate, reliable, and committed to doing their best on event day can help you pull off your conference without a hitch. When it comes to managing conferences , recruiting the right volunteers makes all the difference.

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Attendease is now EventUp Planner: Same Amazing Features, New Identity

Attendease

The events industry has undergone a significant transformation over the past few years, driven by evolving technologies, changing attendee expectations, and the growing complexity of event logistics. For event planners (and anyone in charge of planning events), this means it’s increasingly challenging to manage every detail, from coordinating vendors and budgets to ensuring a seamless experience for attendees.

2023 369
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Events, Faith Communities, and the Public Square

Conferences that Work

Religious meetings are a small, fascinating subset of the meeting industry. I learned about them when I presented at The Religious Conference Management Association annual conference in 2014, and I’ve written about what meeting designers can learn from religious services. However there isn’t much academic research into event management, so I was happy to discover Ruth Dowson and Daniel H.

2014 240
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Inside Bloomberg Green Festival: Q&A with Jessica Webber, Global Head of Bloomberg Live

Event Marketer

In January 2020, Bloomberg Media launched Bloomberg Green, a multiplatform editorial brand focused on climate change news, analysis and solutions, with the first Bloomberg Green event at Davos 2020 and plans to continue incorporating programming into other Bloomberg Live events throughout the year—until they were put on pause due to COVID. The media company has since picked up the momentum, hosting several sustainability-focused programs, including the hybrid Bloomberg Green Summit in New York a

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Olympic-Themed Team-Building Programs Go for the Gold

Smart Meetings

Fresh air, challenge by choice and Aloha spirit make competition fun With the world watching as international teams compete in Paris at this year’s Summer Olympics, sports-themed team-building activities are garnering more attention than ever. I spoke with Darlynne Menkin, owner of Out of the Ordinary Group & Team Adventures in San Diego, about team building and how to incorporate activities that require communication and strategy in a fun way.

Sports 264
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How to Build a Sustainable Loudspeaker System

Prestige Events Magazine

By Robert Trebus, d&b group, Director Global Sustainability Society’s trend towards sustainability is becoming increasingly relevant in the event industry. Consequently, manufacturers of audio, video, and lighting equipment are delving more deeply into the idea of sustainable products, aligning their offerings with the growing demand for eco-friendly solutions.

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Hotel Strikes Threaten Events: Are You Ready?

EventMB

Skift Take: More than 13,000 hotel workers in four U.S. cities may vote for strikes in the coming weeks. Picket lines are a real possibility that will disrupt meetings and conventions.

Hotels 229
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Top Tips for Leveraging Branding Throughout Your Nonprofit Organization’s Event

Attendease

Branding is a crucial part of any organization’s success. Effective branding helps supporters remember who you are, builds an identity for your nonprofit, and boosts your marketing and advertising results. Over time, you can communicate that identity with just a logo or mission statement— for example, think about the feelings, values, and ideologies that come to mind when you see the Nike logo or hear the brand’s slogan.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Why Trust Matters More Than Ever

Conferences that Work

Trust matters more than ever to me. In a world that is complex and often overwhelming, building trusted relationships has become essential. As I reflect on my various connections—from intimate and life-changing relationships to countless daily interactions—I realize that trust is the cornerstone of my well-being. It’s little wonder that I have moved to valuing trust more and more over time.

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Nat Geo’s Cinematic ‘Hexadome’ Installation Inspires Repeat Visits at D23

Event Marketer

National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content and that it all falls under the Disney umbrella, the brand built a spherical theater installation that enveloped viewers in its top series and transported them around the planet wit

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Southern California Trailblazing Women Speak Out

Smart Meetings

Pioneering hospitality leaders forged new paths to top of LA hotel world The hospitality landscape in Los Angeles is filled with bold female leaders brave enough to break away from the Mad Men norm to bring their unique leadership styles forward for the benefit of their organizations, the industry and future hospitality professionals. We asked a quartet of these pioneers how they got their start, what has changed and what is next.