Eventmobi
SEPTEMBER 4, 2024
Making events that work in different settings for different types of attendees reflects the reality that people need different things from continuing education and collaboration. Some attendees are busy parents, or may run their own business, which can make it difficult to step aside for a few days to attend an in-person conference. The costs of flying, staying in hotels, and even of the event itself could be a deterrent.
Conferences that Work
SEPTEMBER 23, 2024
Here we go again—another generative AI service churning out plausible-sounding, but misleading content. This time it’s Google’s NotebookLM , branded as “your personalized AI research assistant powered by Google’s most capable model, Gemini 1.5 Pro” It now includes Audio Overview , which creates audio discussions between “two AI hosts” who supposedly engage in a “lively deep dive” based on your sources.
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EventMB
SEPTEMBER 19, 2024
Skift Take: As the world's geopolitical landscape shifts, the meetings industry finds itself again navigating uncharted territory, making it more critical than ever to speak the language of politics.
IMG
SEPTEMBER 26, 2024
Unlock the potential of multicultural marketing with our in-depth e-book. Learn strategies to engage diverse audiences and expand your brand's reach in today's global market. Whether you're new to multicultural marketing or looking to enhance your current strategies. The post Multicultural Marketing E-book first appeared on Innovate Marketing Group, Inc.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Attendease
SEPTEMBER 19, 2024
Virtual events offer convenience, cost savings, flexibility, and far fewer overheads and logistics to manage. They are a great option for various types of events, from conferences and trade shows to networking sessions and webinars. With the right technology, the organization process can be easy and hassle-free. Although virtual events offer a variety of benefits, one common challenge that event managers face is keeping attendees, participants, and guests engaged from behind their screens.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Eventmobi
SEPTEMBER 18, 2024
Events have a lot to offer your organization. They bring more awareness, opportunities to fundraise, time for engagement and networking, and can even boost supporter recruitment and retention. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy.
Conferences that Work
SEPTEMBER 30, 2024
Why are people raving about the conversations produced by Google NotebookLM ‘s Audio Overview? Because Google’s Audio Overview is an AI love-bath! I can’t take credit for characterizing Audio Overview’s appeal like this. Kudos to Johnnie Moore , who responded to my first post on Audio Overview with this insight: “And you’ve really nailed the trouble with the relentless enthusiasm.
EventMB
SEPTEMBER 24, 2024
Skift Take: It’s not always possible to take time after a meeting to get back to equilibrium, but many planners consider it a must. Ten event organizers share their relaxation rituals.
IMG
SEPTEMBER 26, 2024
Promote Diversity, Equity, Inclusion, and Belonging in your events with our DEIB Calendar. This resource highlights important dates and cultural observances for 2024-2025, helping you plan events that are inclusive and culturally sensitive. The post DEIB Calendar 2024-2025 first appeared on Innovate Marketing Group, Inc.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Attendease
SEPTEMBER 18, 2024
No matter how you slice it, managing multiple events requires planning superpowers. But being an event planning rockstar doesn’t mean your job is easy. In a world where companies need to be more visible than ever—while event budgets keep getting smaller—successfully planning and executing multiple corporate events simultaneously can feel like pushing a boulder uphill.
SpotMe Blog
SEPTEMBER 24, 2024
On September 12, 2024, SpotMe Life Sciences took home the bronze award in the Pharma Technology Impact Category at the PM Society Digital Awards. This new category celebrates breakthrough solutions that empower pharma brands to engage with HCPs in more effective and valuable ways. “We’re honored to receive this award, as it highlights the strides we’ve made in reshaping how pharma companies engage HCPs.
Event Marketer
SEPTEMBER 27, 2024
Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a cultural phenomenon that finds ways to evolve at the speed of AI, which is now the company’s driving force while keeping its au
Conferences that Work
SEPTEMBER 16, 2024
Rereading a 2012 post by Jeff Jarvis , I was struck by the parallels between his take on news organizations’ responsibilities to their platforms and the responsibilities of conferences. Here’s the post in full: Let’s compare Jeff’s points about media platforms’ responsibilities with my views on the responsibilities of conferences.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
SEPTEMBER 11, 2024
Skift Take: Sotheby’s and Marriott have teamed up to auction off two high-end travel experiences. With bidding closing soon, are these exclusive packages extraordinary enough to attract the VIPs they are aimed at?
IMG
SEPTEMBER 26, 2024
Stay ahead in the dynamic world of events; discover the latest trends, insights, and projections that will shape the event industry in 2024. This report is essential for professionals looking to make informed decisions and strategize effectively for the upcoming year. The post Event Industry Report & Forecast 2024 first appeared on Innovate Marketing Group, Inc.
Attendease
SEPTEMBER 9, 2024
Event planning is a juggling act of competing priorities, tight timelines, and multiple moving pieces. Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. But constantly switching between apps wastes precious time and creates opportunities for errors to slip through the cracks.
Event Industry News
SEPTEMBER 30, 2024
As the events industry adapts to trends in technology, sustainability, and attendee experiences, a new development might quietly reshape one of its most integral aspects—catering. GLP-1 drugs, known for their use in managing type 2 diabetes and, more recently, weight loss, are growing in popularity.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Marketer
SEPTEMBER 5, 2024
Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop of a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took place in a parking lot.
Conferences that Work
SEPTEMBER 2, 2024
One of the most valuable tools I use liberally at the start of peer conferences is a variety of human spectrograms , also known as body voting. There’s no quicker and more entertaining way to publicly uncover vital information about who’s in the room. [For a full description of the why, when, how, and tremendous range of this tool, check out Chapter 33 of my book: The Power of Participation.
EventMB
SEPTEMBER 10, 2024
Skift Take: Your awards program could benefit from a refresh to stay competitive and relevant. Here are 14 ways to help revitalize it.
IMG
SEPTEMBER 26, 2024
Streamline your business operations with our curated selection of tools. From project management to client engagement, these resources are designed to enhance efficiency and productivity in your event planning processes. The post IMG Business Tools first appeared on Innovate Marketing Group, Inc.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Smart Meetings
SEPTEMBER 24, 2024
MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. With so many options out there for credentials, certifications and courses—in an industry where everyone seems to have a mini alphabet behind their name—how do you know which one is right for you, right now? To find out more about the range of paths planners can take in their continuing education journeys, and why continuing education is so important to this industr
Event Industry News
SEPTEMBER 23, 2024
The Box Group, a leading provider of innovative ground protection and event temporary infrastructure solutions, is excited to announce the launch of Stadia XHD, a cutting-edge modular ground protection system designed to revolutionise events hosted at stadiums and sports venues.
Event Marketer
SEPTEMBER 27, 2024
In the era of remote work and global teams, organizations have to work harder than ever to maintain company culture, motivate employees and ensure they feel connected to one another and to the business. And there’s one strategy that solves for each of those objectives: internal events. Whether it’s a meeting designed to galvanize the salesforce or a beach retreat that rewards staffers for their achievements, companies are leaning on team-building events to support—and retain—employees.
Prestige Events Magazine
SEPTEMBER 25, 2024
IBTM has revealed human connection specialist and award-winning author, Simone Heng , will be a keynote speaker at its flagship IBTM World event. Simone is part of an electrifying line-up of speakers at the leading global trade show who will amplify the unparalleled power of events to offer personal experiences. With a mission to inspire people to connect, Simone has shared her wisdom with organisations including the United Nations, Harvard University and Google.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
EventMB
SEPTEMBER 9, 2024
Skift Take: For an event to be memorable for younger-generation attendees, it must be meaningful and authentic—not just creative.
IMG
SEPTEMBER 26, 2024
Plan the perfect company retreat with ease. Our comprehensive checklist helps you cover all the essentials, ensuring a productive and enjoyable experience for your team. The post Checklist: Company Retreat Planning first appeared on Innovate Marketing Group, Inc.
PCMA Convene
SEPTEMBER 20, 2024
With Lake Erie as a backdrop, sustainability expert Leor Rotchild shared case studies of sustainable business events held in Canada during the ASAE day trip. Earlier this year, when the team at Destination Canada brainstormed how they could add “oomph” to their brand activation at the 2024 American Society of Association Executives (ASAE) Annual Meeting & Exposition, they had an epiphany: Canada’s Pelee Island is just 20 minutes by air from Cleveland, ASAE’s host city.
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