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Here we go again—another generative AI service churning out plausible-sounding, but misleading content. This time it’s Google’s NotebookLM , branded as “your personalized AI research assistant powered by Google’s most capable model, Gemini 1.5 Pro” It now includes Audio Overview , which creates audio discussions between “two AI hosts” who supposedly engage in a “lively deep dive” based on your sources.
Making events that work in different settings for different types of attendees reflects the reality that people need different things from continuing education and collaboration. Some attendees are busy parents, or may run their own business, which can make it difficult to step aside for a few days to attend an in-person conference. The costs of flying, staying in hotels, and even of the event itself could be a deterrent.
On September 12, 2024, SpotMe Life Sciences took home the bronze award in the Pharma Technology Impact Category at the PM Society Digital Awards. This new category celebrates breakthrough solutions that empower pharma brands to engage with HCPs in more effective and valuable ways. “We’re honored to receive this award, as it highlights the strides we’ve made in reshaping how pharma companies engage HCPs.
Equal parts music festival, cram marathon and a family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a cultural phenomenon that finds ways to evolve at the speed of AI, which is now the company’s driving force while keeping its au
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event planning is a juggling act of competing priorities, tight timelines, and multiple moving pieces. Traditionally, event planners have had to rely on a disjointed mix of tools and workflows to get it all done—using email for communication and registration, Excel to manage schedules, PowerPoint for promo materials, and more. But constantly switching between apps wastes precious time and creates opportunities for errors to slip through the cracks.
MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. With so many options out there for credentials, certifications and courses—in an industry where everyone seems to have a mini alphabet behind their name—how do you know which one is right for you, right now? To find out more about the range of paths planners can take in their continuing education journeys, and why continuing education is so important to this industr
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. With so many options out there for credentials, certifications and courses—in an industry where everyone seems to have a mini alphabet behind their name—how do you know which one is right for you, right now? To find out more about the range of paths planners can take in their continuing education journeys, and why continuing education is so important to this industr
One of the most valuable tools I use liberally at the start of peer conferences is a variety of human spectrograms , also known as body voting. There’s no quicker and more entertaining way to publicly uncover vital information about who’s in the room. [For a full description of the why, when, how, and tremendous range of this tool, check out Chapter 33 of my book: The Power of Participation.
Events have a lot to offer your organization. They bring more awareness, opportunities to fundraise, time for engagement and networking, and can even boost supporter recruitment and retention. Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy.
ICC Wales is celebrating a huge business milestone with its confirmed event pipeline, which is expected to generate more than £75.8m in local economic benefit, with 2025 events contributing more than £39m alone. The extensive lineup of conferences, exhibitions, and large-scale events which are booked from now until as far ahead as 2028 span a range of sectors including technology, healthcare, education and renewable energy.
Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop of a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took place in a parking lot.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: As the world's geopolitical landscape shifts, the meetings industry finds itself again navigating uncharted territory, making it more critical than ever to speak the language of politics.
Meet Boricua brought culture and heart into El Conquistador Resort ballroom Smart Meetings Leadership Experience at El Conquistador Resort in Puerto Rico set the stage for top meeting professionals to make new connections to improve their effectiveness—and add some spice to their programs. Over three days, attendees danced, tasted and laughed their way through one of the top resorts in the world.
Why are people raving about the conversations produced by Google NotebookLM ‘s Audio Overview? Because Google’s Audio Overview is an AI love-bath! I can’t take credit for characterizing Audio Overview’s appeal like this. Kudos to Johnnie Moore , who responded to my first post on Audio Overview with this insight: “And you’ve really nailed the trouble with the relentless enthusiasm.
Unlock the potential of multicultural marketing with our in-depth e-book. Learn strategies to engage diverse audiences and expand your brand's reach in today's global market. Whether you're new to multicultural marketing or looking to enhance your current strategies. The post Multicultural Marketing E-book first appeared on Innovate Marketing Group, Inc.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
IBTM has revealed human connection specialist and award-winning author, Simone Heng , will be a keynote speaker at its flagship IBTM World event. Simone is part of an electrifying line-up of speakers at the leading global trade show who will amplify the unparalleled power of events to offer personal experiences. With a mission to inspire people to connect, Simone has shared her wisdom with organisations including the United Nations, Harvard University and Google.
In the era of remote work and global teams, organizations have to work harder than ever to maintain company culture, motivate employees and ensure they feel connected to one another and to the business. And there’s one strategy that solves for each of those objectives: internal events. Whether it’s a meeting designed to galvanize the salesforce or a beach retreat that rewards staffers for their achievements, companies are leaning on team-building events to support—and retain—employees.
Skift Take: It’s not always possible to take time after a meeting to get back to equilibrium, but many planners consider it a must. Ten event organizers share their relaxation rituals.
Partnering with agencies can reduce cost and save time In many scenarios, planners have limited resources on hand. That often means seeking out third-party agencies and independent planners to attain their goals and create a stellar event. Smart Meetings chatted with Michelle Crosby, CMP, CITP, an account executive at Bright Spot Incentives and Events, and Yvette Campbell, CMP, a meeting broker at Meetings Made Easy, to explore how planners can seek out third-party agencies and independent plann
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Rereading a 2012 post by Jeff Jarvis , I was struck by the parallels between his take on news organizations’ responsibilities to their platforms and the responsibilities of conferences. Here’s the post in full: Let’s compare Jeff’s points about media platforms’ responsibilities with my views on the responsibilities of conferences.
Promote Diversity, Equity, Inclusion, and Belonging in your events with our DEIB Calendar. This resource highlights important dates and cultural observances for 2024-2025, helping you plan events that are inclusive and culturally sensitive. The post DEIB Calendar 2024-2025 first appeared on Innovate Marketing Group, Inc.
The Victory Services Club (VSC) can announce the appointment of Colin Francis CBE as its new Chief Executive Officer. Colin brings with him a wealth of logistical and leadership experience and a deep commitment to the VSC community; promising to further the Club’s mission of providing a welcoming and supportive environment for members and their families, and a professional and customer centric hospitality and events venue.
As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Skift Take: Sotheby’s and Marriott have teamed up to auction off two high-end travel experiences. With bidding closing soon, are these exclusive packages extraordinary enough to attract the VIPs they are aimed at?
Vote for the Best in the Industry At Smart Meetings, we believe in the power of innovation to transform the way we gather, nourish, and reward guests. For over two decades, we have spotlighted the venues and destinations at the forefront of change, helping you craft events that leave lasting impressions. The Platinum Choice Awards are not just about recognizing the industry’s leaders; they’re about coming together as a community to celebrate our collective achievements and aspiration
Virtual events offer convenience, cost savings, flexibility, and far fewer overheads and logistics to manage. They are a great option for various types of events, from conferences and trade shows to networking sessions and webinars. With the right technology, the organization process can be easy and hassle-free. Although virtual events offer a variety of benefits, one common challenge that event managers face is keeping attendees, participants, and guests engaged from behind their screens.
Stay ahead in the dynamic world of events; discover the latest trends, insights, and projections that will shape the event industry in 2024. This report is essential for professionals looking to make informed decisions and strategize effectively for the upcoming year. The post Event Industry Report & Forecast 2024 first appeared on Innovate Marketing Group, Inc.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Ahead of the United Nations’ International Day of Awareness of Food Loss and Waste on 29 September, heart of London events venue, IET London: Savoy Place , has launched new sustainable menus in partnership with renowned caterers Searcys. The delectable menus, for autumn and winter 2024, have been meticulously designed to provide event planners with insight into the environmental impact of different foods and beverages.
Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision. In that spirit, the event was rebranded as “NXT” and transformed to make all 1,200 attendees feel like they had dodged the traditional hotel venue and landed at SXSW.
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