This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With the influx of AI-powered event data generated from attendees, the need for clear, strategic event goals has never been greater. Recently, more than half of marketers admitted they fail to fully leverage event data, missing opportunities to drive growth. Think of every event you host as a blueprint guiding potential buyers through their journey […] The post Setting event goals: Transform your events into buyer blueprints appeared first on Certain, Inc.
Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, were going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans.
Story Events, leading London event management agency, is proud to unveil a bold rebrand of its flagship industry event, the London Summer Event Show, marking a milestone in the Shows remarkable 10-year journey. A similar transformation is planned for the London Christmas Party Show, highlighting the company’s commitment to continuing to innovate within the fast-paced landscape.
If you are serious about improving your conferences, my meeting design workshop can be the game-changer your organization needs. Here’s what happens at my one-day workshop. In a world where passive listening no longer satisfies attendees, traditional lecture-based conferences are ineffective and outdated. Todays participants crave authentic engagement, meaningful connections, and interactive learning experiences.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The ways in which health and wellness fit into the events industry continue to evolve. In the past few years, there has been a major shift from wellness being simply about a good spa day (though, who could say no to that?) to prioritizing the day-to-day well-being of people. The past years health and wellness stories have focused on matters of growing concern, from neurodiversity and accessibility to how people can build their sense of happiness in work as well as in life.
One of our favorite perks of covering trade shows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and hope to see more of in 2025. 1.
Sign up to get articles personalized to your interests!
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
One of our favorite perks of covering trade shows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and hope to see more of in 2025. 1.
The Honourable Artillery Company (HAC) has joined Venue Directorys Instant Booking platform, offering event planners the ability to reserve rooms for up to 30 people with just a single click. The new platform is designed to simplify the process of booking smaller spaces, while also giving users real-time control over their reservations. Planners can instantly confirm bookings, with full visibility of all available room options and configurations.
Rotterdam has established itself as a premier destination for sustainable events, earning international recognition from Arcadis. The city’s innovative approaches to climate resilience and practical, forward-thinking solutions make it a top choice for events that aim to create lasting impact. Practical approach to sustainability and resilience I was in Rotterdam to attend Urban Future 2024 and spoke to Chantal Zeegers, Vice Mayor responsible for climate, construction, and housing.
Learning from the trials and tribulations of others is incredibly valuable, giving insight into the problems encountered and solutions found so others can plan their events a little better prepared than before. Each year, all kinds of events around the United States are held, and each comes with lessons of their own (or maybe even a nugget of an idea you can introduce at your own event), several of which are shared below.
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors formula for kefir from the mountains of the Soviet Union, where it was revered for its health benefits 2,000 years ago, to grocery stores aisles across the U.S.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Working collaboratively, ACC Liverpool and its culinary partner Sodexo Live! delivered a memorable weekend of world-class entertainment at the three-day Act 1.5 presents event held to mark Liverpools achievement of becoming the worlds first UN Accelerator City for climate action. Act 1.5 is an artist-led research and action effort spearheaded by Massive Attack and climate scientists from the Tyndall Centre for Climate Change Research.
In the world of events, client satisfaction really is the holy grail. And to ensure that youre not only meeting but exceeding expectations, it’s crucial to actively seek and incorporate client input. Understanding their specific needs, preferences, and goals is the only way you can expect to deliver tailored experiences that leave a lasting impression.
At Smart Meeting, we pride ourselves on bringing the best content, voices and tools to your fingertips and computer screens. In 2024, we invited industry experts to offer their insights, tips and trends to help planners create the best event possible. Our webinars, the Knowledge Exchange, brought us essential insights on AI, incentives, wellness and contracts, just to name a few!
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Austins 21-year career has spanned roles at IPG and The Weber Shandwick Collective. Cheerful Twentyfirst has announced the appointment of Joe Rivers as its new U.S. brand experience director.The appointment follows four years in the re
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Leading events venue, IET London: Savoy Place , is set to host the biggest event of the content calendar when MIP London makes its debut in the capital next year. After being held in France for 35 years, MIP will be crossing the channel to showcase its offering at the heart of London events venue from February 23 to 27. Savoy Place will open its doors to over 110 companies from more than 35 countries when the global TV industry descends for the multi-genre content market and networking event.
The holiday season is a time of joy, celebration, and immense opportunity for catering businesses. With countless corporate parties, family gatherings, and community events, this bustling period presents a significant chance to boost revenue. However, succeeding in holiday catering requires more than great foodcareful planning, streamlined operations, and effective marketing.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. Its a partnership and evolution for both companies, as the worlds of immersive theatre and brand activation continue to collide in projects like citizenMs Cameo activation in Chicago and Roku City at SXSW in Aus
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. As 2024 draws to a close, Mandy Jennings, CEO, reflects on the incredible progress and achievements of the past 12 months for the consortium and its member venues. The membership consortium remains deeply committed to empowering our member venues, supporting them in a range of crucial areas including sales, marketing, exhibitions, PR, training, and pr
Skift Take: International associations are becoming more decisive about their digital strategies, but face mounting challenges around travel logistics and revenue uncertainty.
Feeling overwhelmed by the idea of planning your next event? Whether its a corporate conference, a product launch, a charity fundraiser, or a workshop, bringing people together can feel like juggling ten things at once. The good news is that with the right approach and event software , you can create events that people will remember for all the right reasons.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Add to that the fact that 74 percent of Fortune 1000 marketers expect to increase their budgets, and its safe to say the industry is poised for a banner year.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Events are now at the forefront of driving strategic value thanks to their ability to create powerful connections and motivate change. Did you know that 80 percent of meeting organizers say in-person events are their organization’s most effective marketing channel ? By creating memorable experiences that resonate deeply with customers, youre in the power seat to boost a brand’s impact and support your organizations goals.
Skift Take: The events industry has some seriously outdated ideas that just wont die. Weve all heard the same old event planner clichs big venues, fancy galas, and planners living the glamorous life.
In a world increasingly focused on sustainability, event planning presents a unique opportunity to create memorable experiences that are also environmentally responsible. By integrating eco-conscious practices into your event strategy, you can make a lasting impactboth for your attendees and the planet. Whether you’re hosting a corporate conference, a non-profit gala, or a community workshop, prioritizing sustainability reflects your commitment to a better future.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.” THE DEVILS IN THE DETAILS AT THIS KRAMPUS BAR POP-UP For the unacquainted, Krampus is a demonic character derived from Central European folklore that serves as St. Nicholas counterpart and physically punishes children who misbehave at Christmastime (and you thought the threat of coal in your stocking was bad).
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Image: Danny Howe / Unsplash.com The Association of Independent Festivals (AIF) has revealed exciting plans for its annual Festival Congress, which will now span two days for the first time. Scheduled for 56 February at Bristol Beacon, the expanded format offers even more opportunities for networking, knowledge-sharing, and innovation, with a dedicated focus on supporting emerging talent and fostering collaboration within the independent festival sector.
Skift Take: The killing of UnitedHealthcare CEO Brian Thompson took place outside a Midtown Manhattan hotel where he was attending the companys annual investor conference. Should meeting planners be on high alert?
Moss, a leading producer of premium graphics, complex structures, and custom installations for branded experiences, has announced the acquisition of Stretch Shapes, the premier supplier of fabric-based products used to create immersive environments for set designers and live event producers.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
49 
Let's personalize your content