Guidebook
DECEMBER 31, 2024
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% of event marketers have noted increased event costs compared to the previous year, amplifying the need for efficient solutions that maximize both time and resources.
Event Marketer
JANUARY 3, 2025
The brand plans to hit 30 cities across the U.S. with experiences on Super Bowl Sunday As the Official 5G Network of the NFL, Verizon has partnered with the league to power new experiences and connect football fans with the action this season, but the brand is ramping up the hype around Super Bowl LIX, taking place at Caesars Superdome in New Orleans on Feb. 9.
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EventMB
JANUARY 2, 2025
Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.
Smart Meetings
JANUARY 3, 2025
What do event professionals need? Exhibitions & Conferences Alliance (ECA), which advocates for the U.S. business and professional events industry, has issued its hot buttons for 2025 in the form of its annual Public Policy Agenda to answer that question. It summarized the document as follows: From a tax code that incentivizes the growth of our industry’s small businesses to policies that help the U.S. attract more international exhibitors and attendees, ECA strongly encourages policym
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Guidebook
JANUARY 3, 2025
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. From cost savings to engagement, today’s registration tech does more than just manage attendee lists; it’s a strategic tool that up levels the whole event experience.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
JANUARY 3, 2025
Skift Take: Planners are being asked to do unpaid assignments as part of the interview process. Some companies then use their work without hiring them.
Smart Meetings
DECEMBER 31, 2024
A new year is here. Time to plan for 2025-26 and set your team up for success. While there are many destinations where you can host your next business meeting or event, Irvine, California, should be at the top of your list. With nearly 190,000 square feet of flexible meeting and event space, beautiful weather and endless things to do , Irvine is a hub of innovation and productivity.
Do Good Events
JANUARY 3, 2025
We know its cliche, but wow did this year fly by! That certainly happens when you are busy planning and executing more than 85 events and staffing an additional 20! As we reflect on 2024, we are filled with gratitude for all that was accomplished. Communities united, essential funds were gathered, lasting memories were made, and celebrations were cherished!
Canadian Special Events
JANUARY 3, 2025
Lavelle blends modern elegance with effortless functionality, making it one of Torontos most dynamic event venues. Elevated above King Street West, this rooftop destination offers breathtaking views, versatile spaces, and impeccable service, setting the stage for unforgettable corporate gatherings, brand launches, and private celebrations. The rooftop is Lavelles crown jewel.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EventMB
JANUARY 2, 2025
Skift Take: As the political landscape shifts, the Exhibitions & Conferences Alliance calls on the business events industry to get involved.
Smart Meetings
JANUARY 2, 2025
In the wake of a man plowing a truck into New Year’s Eve revelers on Bourbon Street in New Orleans, killing dozens, New Orleans & Company President and CEO Walt Leger III vowed that the community’s spirit “will not be deterred by this horrific act.” The fatal incident in the early morning hours of Jan. 1, 2025 is being called a terrorist attack and prompted the delay of the Sugar Bowl College Football Playoff between Georgia and Notre Dame at Caesars Superdome by a da
Event Industry News
JANUARY 2, 2025
As the UK enters 2025, passengers and businesses are bracing for yet another wave of rail strikes, with Avanti West Coast services cancelled on key routes including Glasgow, North Wales, Blackpool, and Edinburgh.
Canadian Special Events
JANUARY 3, 2025
At the FT Weekend Festival events in Washington, D.C., and London, UK, Destination Canada they captivated audiences by bringing the essence of Canada to life through two immersive brand activations. Produced by TK Events , these activations were designed to inspire travel to Canada by connecting guests with its culture and landscapes in a meaningful and memorable way.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
EventMB
JANUARY 2, 2025
Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.
Smart Meetings
DECEMBER 31, 2024
How will you adapt your workforce to the following 5 facts? Fact: By 2025, 27% of the global workforce will be made up of Gen Z workers, according to World Economic Forum. Similar percentages will occur in the meetings and events industry. Many of those young workers may not stay the course. Why? Because of outdated leadership, lack of positive culture and mismatched values amongst a lot of other rules and procedures embedded in tradition.
Expo Logic
JANUARY 3, 2025
Event planning is a dynamic symphony of moving parts, where every detail contributes to a harmonious experience. First impressions matterand for attendees, that first impression often begins at check-in. A seamless, efficient check-in process sets the tone for a successful event. Unfortunately, traditional methods often fall short, leading to delays, frustration, and inefficiencies.
Unique Venues
DECEMBER 30, 2024
When it comes to hosting a successful eventbe it a corporate conference, a wedding, or a social gatheringthe choice of venue is absolutely critical. The right space not only sets the tone but can significantly enhance the experience for your guests, while the wrong one can lead to unnecessary challenges. Event venues go beyond just location and capacity; amenities and unique features can truly make or break the occasion.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
DECEMBER 31, 2024
Anh Nguyen is the founder of Spark Event Management, a full-service event management firm.
Smart Meetings
DECEMBER 30, 2024
The Smart Meetings Book Club column (now known as Smart Reads) was jam-packed with must-read literature that can take your workflow, leadership skills, networking strategies and other elements of your career to the next level. Want to recommend a book as a Smart Read of 2025? Email us at editor@smartmeetings.com. Ms. Bs Book Club: Creating Experiences In the February edition of our book club series, we curated the top reads for creating memorable, high-impact experiences for your attendees.
Exhibitor Magazine
JANUARY 2, 2025
ROCHESTER, MN EXHIBITOR magazine is proud to announce the finalists in its 12th annual a href="[link] target=".
eventplanner
DECEMBER 29, 2024
For over 12 years, eventplanner.tv has brought you fresh, insightful episodes, making it the go-to platform for event industry professionals. In 2024, our videos continued to top the charts.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
DECEMBER 30, 2024
Skift Take: With a career steeped in strategic event leadership, Kastners focus on data-driven decision-making sets a high bar for industry leadership.
Smart Meetings
JANUARY 3, 2025
Considering Quintana Roo for an upcoming meeting? The destinations Tourism Promotion Council has just unveiled a new campaign that may seal the deal. Have you or your attendees dealt with delays while flying to a meeting via JetBlue? The Department of Justice took noteand has levied a hefty fine on the airline. Nervous for your upcoming event in Park City after seeing those viral videos of crammed lines for lifts?
Exhibitor Magazine
JANUARY 1, 2025
bStatement from Walt Leger III, President and CEO of New Orleans and Company, the official destination marketing and sales organization for the New Or.
eventplanner
DECEMBER 29, 2024
Every year, we look back at the articles that captured the most attention - and 2024 was no exception! From thought-provoking insights to sensational headlines, these pieces kept our readers returning for more.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Conferences that Work
DECEMBER 30, 2024
During my 40+ years of consulting, I’ve received countless phone calls and emails that begin with a rushed introduction, followed by the ominous phrase: “I have a quick question.” Beware! In my experience, despite some folks’ naive explanations , this seemingly innocent phrase means one of two things: The person is trying to sell me something, or They know I charge for my time but want free advice.
Caterease
DECEMBER 30, 2024
Catering Trends That Will Take Off in 2025 The food and catering industry is constantly evolving. Driven by new culinary innovations, changing customer preferences, and shifts in global priorities such as sustainability, staying ahead of trends is essential for catering businesses and event planners. 2025 promises to be a significant year for catering, with fresh approaches to food presentation and customer experiences shaping the way events are planned.
Exhibitor Magazine
JANUARY 1, 2025
NEWMARKET, NH PromoCentric, a leading provider of promotional products and branded merchandise, is thrilled to announce the acquisition of Screen.
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