Eventmobi
JANUARY 15, 2025
Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. Having worked directly with thousands of event professionals since 2014, Cat has an intimate understanding of the day-to-day challenges event planners face when implementing new technologies to achieve their event goals.
EventMB
JANUARY 14, 2025
Skift Take: An events industry lobbying campaign hopes to add Events Services to the NAICS small business classification system. Here's why it should matter to you.
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Conferences that Work
JANUARY 13, 2025
Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.
EventMB
JANUARY 10, 2025
Skift Take: The California fires have caused unprecedented destruction. While emergency services battle the blazes, event planners are stepping in to help.
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Planning BluePrint
JANUARY 12, 2025
Unscripted Chats: Tequila, Mistakes, and Work-Life Balance Ive known Addie Graham-Kramer for over a decade, and shes nothing short of amazing. As a key part of our Event Planning Blueprint community, Addie has built her company, The Event Company , into a powerhouse that plans 45+ events annually with a team of over 15 employees. Shes not only a phenomenal entrepreneur but also an inspiring leader in the event planning industry.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
JANUARY 14, 2025
Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale events ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and fresh experiential tactics popped up.
Smart Meetings
JANUARY 14, 2025
How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. The effects have rippled across the community, touching everyone from hotels, restaurants and event venuesand their hardworking staffto families and individuals who have lost their homes and nearly everything they own.
EventMB
JANUARY 13, 2025
Skift Take: At PCMAs Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.
Guidebook
JANUARY 17, 2025
You’ve spent months planning and coordinating every aspect of your event. You’ve put together an attractive event marketing website , and have been diligently promoting it to build anticipation for your event. Now you’re ready to open up registration but, you’re not sure if your event registration landing page checks all the boxes.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventSource
JANUARY 14, 2025
When Xuanxuan and Leo promised forever to each other, their love story found the perfect setting at Edgewater Manor. Perched on the shores of Lake Ontario, the venue brought charm and closeness to their romantic summer wedding. With its breathtaking views and cozy stone architecture, it set the stage for a day that was intimate, stylish, and filled with heartfelt moments.
Event Marketer
JANUARY 16, 2025
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show. An estimated 40,000 people representing more than 6,200 brands and 1,000-plus exhibitors attended the event, held this year Jan. 12-14.
Planning Pod
JANUARY 17, 2025
We all know building strong relationships with clients is crucial in the event industry. We also know juggling multiple events, tight deadlines, and a never-ending to-do list can leave little time for the consistent communication that fosters those relationships. Thats where event business automation comes in. By strategically using technology, you can automate touchpoints with event leads and clients that enhance their experience with your teamnot to mention freeing up loads of your precious ti
Prestige Events Magazine
JANUARY 13, 2025
Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States. Perry joins Identity following a successful tenure as Global Business Development Director at AVANTGARDE Group, where he led international teams across the global offices.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Eventtia
JANUARY 15, 2025
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? If that sounds familiar, youre not alone. In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
Event Marketer
JANUARY 10, 2025
(Photo credit: @nyc_ferry/TikTok) TikTok is set to go dark on Jan. 19 if the law that bans the social media app in the U.S. is upheld by the Supreme Court. Today, the nine justices are hearing arguments from lawyers representing TikTok, content creators and the government, and a decision is expected to come in the next few days. Back in April, Congress passed the law with bipartisan support and gave TikTok nine months to cut ties with its Chinese parent company ByteDance or lose access to app st
Event Industry News
JANUARY 15, 2025
Unlocking the potential and driving the growth of the business events economy will be the focus ofThe Business of Events: Global Policy Forum, when it returns next month.
EventMB
JANUARY 15, 2025
Skift Take: Visioning can be a powerful tool to start the year. But its not enough, says Tyra Dyson, who leads a workshop for planners focused on turning visions into reality.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Prestige Events Magazine
JANUARY 13, 2025
EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025. These initiatives are set to transform the landscape of UK events, conferences, exhibitions, and festivals by setting new standards for accessibility and inclusion.
Glow Global Events
JANUARY 17, 2025
Why In-Room Appeals Outshine Auctioneers for Event Fundraising When planning a fundraising event, one of the biggest decisions is determining the best way to inspire donations. While live auctions led by professional auctioneers have long been a popular option, many organizations are shifting toward in-room appeals. This strategy centers on creating emotional connections and encouraging participation from everyone in the roomnot just the highest bidders.
Event Marketer
JANUARY 13, 2025
Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions.
Event Industry News
JANUARY 17, 2025
CloserStill Media, the producer of market-leading business events, exhibitions and conferences, has acquired Digital Health Intelligence (DHI). Terms are not disclosed. Digital Health Intelligence (DHI) is a London-based media business serving the UKs digital health community.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
EventMB
JANUARY 10, 2025
Skift Take: As Boomers leave the workforce in record numbers, more companies are promoting the benefits of retaining mature employees. But are they walking the talk?
Smart Meetings
JANUARY 10, 2025
Global meeting planners are exceeding expectations. Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S. is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. That number is up from 79 million in 2019. Fred Dixon The global travel trends represent a significant milestonenot just recovering from the pandemic but building momentum for future growth, according
Sendo
JANUARY 15, 2025
The Lunar New Year is a vibrant celebration filled with traditions, family gatherings, and joyful festivities. Whether you’re hosting an intimate dinner or a grand party, setting the right tone begins with your invitation and thoughtful planning. Here’s how to create unforgettable Lunar New Year invitations and throw a party to remember.
Canadian Special Events
JANUARY 14, 2025
Located at 101 Carrie Cates Court in North Vancouver, The Polygon Gallery is a stunning venue that blends sleek modern architecture with the artistic energy of Vancouvers waterfront. This contemporary gallery is a dynamic setting that sparks creativity, ensures flexibility, and provides event planners with the tools to execute an unforgettable experience.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Event Industry News
JANUARY 13, 2025
EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025.
EventMB
JANUARY 16, 2025
Skift Take: Good luck getting your finance department to approve "retreat on yacht in Croatia" as a business expense. But before they shoot down your ambitious plans, share how these executives found that trading boardrooms for ocean views delivered real ROI.
Smart Meetings
JANUARY 17, 2025
If there is one thing Ive learned over lo these many years of booking and representing speakers, its that someone always needs something. Always. Ive also learned a lot about healthy boundaries (and how I suck at setting them). Pile on motherhood, and you have yourself a tsunami of overwhelm waiting to happen. Last year, my particular gift for boundary-less living caught up with me, and I found myself booking two nights in early January at an East Texas tiny house.
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