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The Meetings Industry Association (MIA) has reacted to the Chancellor of the Exchequers Spring Statement 2025, which was presented in the House of Commons yesterday. The MIAs chief executive, Shonali Devereaux, said on the following areas: Economic Growth While yesterday’s statement offered little for specific industries such as events, the Office for Budget Responsibilitys decision to cut the UKs growth forecast for 2025 from 2% to 1% highlights the urgent need for government to recognise
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. CREATORS PRESS RECORD AS THE FBI RAIDS AN NYC ART GALLERY In the age of AI, deepfakes, deceptive influencer posts and, yes, brand stunts, many of us rightfully find ourselves asking: Is this real?
Dublin-based global events and experience management agency grow business development team to support rapid international expansion in UK, Europe, North America and Asia Award-winning global events and experience management agency Davis Events has bolstered its senior business development team to spearhead the companys rapid international growth in the UK, Europe, North America and Asia.
After 176 years in business, Gortons Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
If youre envisioning a wedding that perfectly captures the essence of your love story, Dale and Novas sophisticated celebration at the Eagles Nest Golf Club is sure to inspire you. With the talented Focus Photo & Video team behind the lens, every magical moment of the couples long-awaited day was captured in stunning detail! Novas radiant elegance was enhanced by the expert artistry of Anya K Beauty , seamlessly complementing the stunning decor.
When it comes to incorporating healthy experiences in events, the saying meet people where they are was the touchstone for a series of seven Caesars Entertainment Meetings & Events Wellness Roadshows crossing the country. To educate meeting professionals about the companys curated wellness menus of catering and content options, gatherings are happening from Washington, D.C., to Scottsdale and Columbus, Ohio, to Atlanta, Georgia.
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When it comes to incorporating healthy experiences in events, the saying meet people where they are was the touchstone for a series of seven Caesars Entertainment Meetings & Events Wellness Roadshows crossing the country. To educate meeting professionals about the companys curated wellness menus of catering and content options, gatherings are happening from Washington, D.C., to Scottsdale and Columbus, Ohio, to Atlanta, Georgia.
Pastries and desserts are just some of the prolifically problematic foods that are most likely to go to waste at meetings and events. Aurora Dawn Benton, founder of Astrapto, a sustainability and social impact consulting firm, has polled more than 1,000 planners and venue staff to establish the kinds of food items that are most likely to be wasted at events and it is the same stuff every time, over and over and over again, Benton said.
Planning a birthday party is a wonderful way to celebrate with family and friends. From choosing the perfect theme to arranging entertainment, every detail plays a role in making the event memorable! However, when it comes to birthday party mistakes, things dont always go as planned. Maybe the cake shows up in the wrong flavour, the entertainment cancels at the last minute, or you completely forget to check the weather for that outdoor celebration.
Wellness is already in events DNA. See in action how planners can amplify it to multiply ROI. Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action. From keynotes and education about what wellness truly is (and why it matters for every planner, along with their attendees) to moments large and small that showcased what wellness looks like in an event, every attendee walked away with not only a greater understanding of what wellness is logically,
Are you ready to unlock the power of AI at your next conference? AI is reshaping the conference planning landscape, offering groundbreaking tools that engage attendees, streamline management, and maximize impact. Were talking about more than task automation here; harnessing AI capabilities can help conference hosts deliver truly personalized experiences for everyone involved: attendees, VIPs, sponsors, vendors, staff, and more.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Ministry Venues is shaking up the wedding scene with a bold new concept at The Ministrybringing a fresh, modern approach to saying I do. With its industrial charm and lively atmosphere, The Ministry is the perfect backdrop for couples looking to break away from tradition and create a wedding that feels personal, stylish, and completely their own. From ceremonies to after-parties, the venues layout is designed to keep the celebration flowing.
Across its storied 122-year history, Crayola has never revived a collection of retired crayon colorsuntil now. As part of its year-long Campaign for Creativity , which centers on the vital role that color plays in inspiring creativity, the brand unretired eight beloved hues , then marked the occasion with a nostalgic, family-friendly pop-up reunion in New Yorks Union Square.
Alessandra and Michael’s wedding was truly unforgettable. They wanted a celebration that was elegant, warm, and full of joy, and it was exactly that. With a stunning white and gold theme, the day felt luxurious, yet inviting. The Pearle Hotel & Spa , with its gorgeous views and beautiful design, set the perfect stage for their big day. The talented Liza Litvinovich captured all the moments beautifully, from the laughter-filled candid shots to the intimate quiet moments.
Attendees at Visit California Outlook Forum 2025 at JW Marriott Los Angeles L.A. LIVE were greeted by enthusiastic faces from California Polytechnic State University, San Luis Obispo. The hospitality students were part of a larger partnership with the university that embodies Cal Polys learn by doing ethos. To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice presi
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Have you ever felt like a seemingly straightforward event project slowly morphed into a creeping, sprawling, and uncompensated undertaking? Maybe it started with an extra round of appetizersthen a last-minute AV upgradeand suddenly, youre delivering a completely different event than what you initially agreed upon with your client. This, my friends, is the insidious phenomenon known as scope creep – and its a silent profit killer for event businesses of all sizes.
Ticketmaster has partnered with GLL to become the official ticketing partner for Copper Box Arena, one of Londons most versatile event venues. Managed by GLL, Copper Box Arena will benefit from Ticketmasters industry-leading ticketing technology, extensive global marketing network, and unparalleled reach, ensuring more fans can access and enjoy world-class events.
Event Marketers 2025 B-to-B Dream has been unveiled. Each month, were sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper.
Strategic planning is one of the most critical elements for the long-term success of any organization, and for associations, it is no different. The strategic plan is a guiding document that helps ensure the organization is focused, efficient, and aligned with its goals. It outlines where the organization is headed and how it will get there. For the Board of Directors, strategic planning is a process that sets the foundation for decision-making, resource allocation, and overall governance.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings interviews InVision CEO Angie Smith Ever wonder how to make a stronger case to your C-suite to gain buy-in for your initiatives? Such as growing your programs or attaining more budget? How can experiential marketers achieve greater success in making a compelling business case and confidently navigating executive conversations? In a dynamic and enlightening session at PCMA Convening Leaders, Angie Smith, CEO of InVision Communications , shared hard-earned lessons on presenting data
Skift Take: Tariffs can trigger unexpected cost spikes for both planners and suppliers. Building flexibility into contracts through substitutions and force majeure protections can help mitigate financial surprises and keep events on track.
Greengage Solutions has announced the shortlist for its 2025 Sustainability Awards that will be presented at a ceremony in London in May. This years awards have been expanded to cover 15 categories with 5 new categories that include: – Water, Waste, Resource & Recycling Project of the Year – Outstanding Achievement in Carbon Reduction & Net Zero Progress – Organisational Engagement & Cultural Change – Supply Chain Engagement The awards, which are now in their
The food and fashion worlds continue to collide , and American Eagle on March 21 and 22 activated its own spin on the concept with the Denim Deli, a pop-up in Nashville that highlighted the brands signature denim collection while feeding consumers a complimentary signature sandwich from Music Citys iconic Mitchells Deli. Designed for an extended engagement, consumers placed orders, hung out with friends in the communal seating, customized their giveaways, and checked out live music.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
RefTech, a long-established and highly regarded provider of event registration, badging and scanning solutions has been appointed to provide badging for The Business of Events: Global Policy Forum, taking place at IET London: Savoy Place on Tuesday 1st April 2025. RefTech will be delivering its award-winning badging solution to ensure a seamless, professional experience for attendees.
Smart Meetings may earn a small commission with any purchase If you’ve been searching for a print-on-demand partner that truly understands your brand’s needs, Printed Mint might just be the game-changer you’ve been waiting for. With their focus on premium customization, eco-conscious production, and seamless fulfillment, Printed Mint is uniquely positioned to help brands grow, whether you’re starting your first online shop or scaling up to meet nationwide demand.
The AER Annual Conference 2023 marked a new beginning after two years of planning under pandemic conditions. Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel. About AER AER is an alliance of 500 travel agencies and 400 specialized tour operators, many of whom focus on sustainable travel.
Good morning, please find below the latest news from BMA House. Kind regards, Adam For immediate release 24 March, 2025 BMA House commemorates 100 years as the home of the British Medical Association BMA House has commenced a year-long commemoration of its 100th anniversary as the headquarters of The British Medical Association. In 1925, the BMA relocated from 429 The Strand to the iconic BMA House in Tavistock Square, a building rich in character and history in the heart of Bloomsbury, London.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
In its top nine-free menu, FARE calls out the allergens that arent included in the dishes. Following the high-profile death of Disney influencer Dominique Brown last December, who reportedly experienced a severe allergic reaction at a holiday event in L.A. hosted by fandom merch brand BoxLunch, food allergy safetybut most importantly, food allergy inclusivity is in the spotlight.
The UKs leading independent ticketing platform, Skiddle, is partnering with mental health charity Music Minds Matter to help reach more people working in music to provide support for their mental health and wellbeing.
Smart Meetings may earn a small commission with any purchase 25Home is a furniture brand that makes stylish, affordable, and eco-friendly furniture. They are known for creating comfortable and modern designs that fit easily into any home. This review will explain what makes 25Home special, highlight their most popular products, discuss the materials they use, and compare them to other brands.
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