Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity
Event Marketer
MARCH 23, 2022
For the activation, a brand ambassador was dressed in a replica costume from head to toe, including a black leather chest harness, and moved through the café space as if they were a surrealist piece of art, intermittently striking strange poses, which fans were only too happy to capture for social media. Agency: BMF).
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