Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity
Event Marketer
MARCH 23, 2022
And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. Agency: Pink Sparrow.).
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