IMEX: Rebranding an established event
Event Industry News
JULY 21, 2023
Launched in 2003, IMEX Frankfurt is the heartbeat of the global business events community. And that’s what it says on the show’s homepage. In this episode, IMEX design manager Anna Gyseman and Oli Bailey, interaction designer, detail the considerable process involved in giving a new look to the practised, proven event.
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