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During my 20+ years as an IT consultant and developer, I fell in with a delightful international crowd of software testers: those all-important people responsible for the impossible task of making sure that software works the way it’s supposed to.
I first designed and convened what I called a “ peer conference ” in 1992 for a group of IT managers at small schools that eventually became known as edACCESS.
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters.
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters.
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