2004 Consulting Meeting Planning 
SpotMe Blog
MAY 11, 2023
The McCann Health network encompasses various international practices, including advertising and promotion, strategic consulting, healthcare professional marketing, medical communications, consumer health and wellness, global health, and specialized areas such as pharmacy, payer, and patient engagement.
Hubilo Blog
FEBRUARY 25, 2020
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters.
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Hubilo Blog
FEBRUARY 25, 2020
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters.
PCMA Convene
JULY 31, 2016
Another big, ongoing story has been the transformation of the image that meeting professionals hold of themselves. Meeting planning, which used to be described as an ‘Old Boys’’ network, may soon be a ‘Young Women’s’ network. You say, ‘What if in the meeting-planning industry, we borrowed a technique from Hollywood?’
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