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In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Over 200,000 event professionals downloaded his books. What is he known for? Where to find him?
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Over 200,000 event professionals downloaded his books. What is he known for? Where to find him?
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