This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on EventMarketer. Agency: Ludlow Grey.
Provision Events have been delivering premium and immersive brand experiences worldwide since 2004. Sustainability plays a crucial role in their design and production capabilities, proudly pioneering more environmentally friendly operations through Provision Green, as they look to take action and inspire change in the events industry.
Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective eventmarketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.
US electric car maker Tesla Motors started work on the Tesla Roadster in 2004, which was first delivered to customers in 2008. So why has it taken the events industry so long to engage with this topic? 2020 forced us all in events to press both PAUSE and FAST FORWARD at the same time. An oxymoron for us all.
Melis joined snöball eventmarketing, headquartered in Montreal, Quebec, as head of growth. Melis has previously been director of North American operations at key4events, a French hybrid event and digital tech company, vice president of business development at Showcare event services and more. Tony Melis.
Wizard World Virtual Experiences just released a reunion panel for the 2004 cult-classic film Napoleon Dynamite. A panel like this one will draw fans to the event’s youtube page for years to come. We took a look at 3 big events -- the DNC, Comic-Con, and WWDC, and made. Event Execution. EventMarketing.
Thompson is director of meeting and event services at Talley Management Group in Mount Royal, New Jersey. With extensive hospitality and events experience, Thompson brings decades of industry knowledge to the new role. Dyson has been with ACVB since 2004, when she joined the organization as marketing manager.
Nigel has been on the mia’s council for two years and has extensive experience working within the business meetings and eventsmarket. He was also named UK Catering Manager of the Year in 2004 by Cost Sector Magazine.
“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific eventmarketing timelines. But there are some fundamental strategies that never go out of style.
“If you don’t have the environment for your audience, and the technology, you’re not going to succeed,” Wilcox said, highlighting how, as the festival found its tech feet – very quickly pivoting to audio and video and putting it out for free on top of the event – the more tickets it sold. “We
It will mark the return of the Tour of Britain to Manchester, the home city of British Cycling, for the first time since 2019, when Mathieu van der Poel won the final stage of the race on Deansgate in the city centre, while the city also hosted the first stage of the modern Tour of Britain back in 2004.
Best Practice #5) You’re Going to Need an Overarching EventMarketing Strategy That. Best Practice #5) You’re Going to Need an Overarching EventMarketing Strategy That Includes and Leads up to Your Webinar. Successful webinars require careful planning that includes how you’ll promote and publicize the event.
MediaPro International is a technical production and rental company providing innovative technology and creative design solutions to all sectors of the eventsmarket. All the rigging calculations and supervision was undertaken by Colin Silvers, MediaPro’s head of rigging.
His expanded role will include responsibility for GES events, marketing, the GES event accommodations company onPeak, and the GES audiovisual company ON Services. He previously served as GES executive vice president since 2011 and in various global leadership roles since 2004. Jason Dunn. Dan Douglas.
In a phrase: there’s a new wave of recruiting events upon us. What is a recruiting event? Recruiting events merge recruitment marketing and eventmarketing strategies. No longer are these just generic “job fairs”—instead, we're seeing Hackathons, Expos, fun virtual recruiting ideas and more.
Bill Barclay joined Experient in 2004 as a technology leader. He helps deliver innovation and service excellence for clients in the live eventsmarket. As Vice President of the live events team, Bill’s keen understanding of the market and industry has paved the way for exciting new opportunities in the world of esports.
Plus, themes make eventmarketing much easier. Use this fact to your advantage during your next conference or marketing activation. The Old Blue Last is a popular music venue in East London that has been hosting rowdy rock shows every night of the week since 2004. The Old Blue Last. Source: Pinterest.
Apple’s eventmarketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b eventmarketing secrets and how to apply them to your own events.
Prior to the launch of the Cultural Strategy Group, Holt was a professor at the Harvard Business School and then the L’Oréal Chair in Marketing at Oxford. Started in 2007, EventMB is the number one online platform worldwide for event professionals. What is he known for? What is he known for? Where to find him?
Prior to the launch of the Cultural Strategy Group, Holt was a professor at the Harvard Business School and then the L’Oréal Chair in Marketing at Oxford. Started in 2007, EventMB is the number one online platform worldwide for event professionals. What is he known for? What is he known for?
Without the right understanding and tracking of finances, even a successful and well-established event business can drown. In fact, in 2004, I started my event planning business from my kitchen table with less than $500. EventMarketing. It can be done!
The post How HBO’s Fungus-infused Activations Scored with ‘The Last of Us’ Superfans appeared first on EventMarketer. Topping it off was the cinema café’s multisensory, creepy atmosphere. And show-themed snacks, including truffle popcorn and, on VIP night, mushroom martinis, were served throughout the evening.
Maureen has served as the organizations leader since 2004, when she merged her company, Ryan-Fable Productions, with First Protocol, thus opening their New York office. Maureen Ryan Fable, Group CEO-Americas, FIRST Q: How did you get your start in the eventmarketing industry? In an aspirational way. As ceo of the U.S.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content