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How Soma Intimates Uses Pop-ups to Inform Future Product Designs

Event Marketer

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

Apparel 325
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How HBO’s Fungus-infused Activations Scored with ‘The Last of Us’ Superfans

Event Marketer

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. Agency: Giant Spoon.

2003 264
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Event Marketing: Insider Strategies to Achieve Sold-Out Success

Event Planning BluePrint

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

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Smart Moves in Quebec, Baja California and More

Smart Meetings

Melis joined snöball event marketing, headquartered in Montreal, Quebec, as head of growth. Melis has previously been director of North American operations at key4events, a French hybrid event and digital tech company, vice president of business development at Showcare event services and more. Tony Melis. Adam Gollub.

Tourism 130
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Provision Events & AirClad [X] – Transforming the Event Landscape

Event Industry News

Provision Events have been delivering premium and immersive brand experiences worldwide since 2004. Sustainability plays a crucial role in their design and production capabilities, proudly pioneering more environmentally friendly operations through Provision Green, as they look to take action and inspire change in the events industry.

2004 113
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Why is the events industry decades behind the curve?

Prestige Events Magazine

US electric car maker Tesla Motors started work on the Tesla Roadster in 2004, which was first delivered to customers in 2008. So why has it taken the events industry so long to engage with this topic? 2020 forced us all in events to press both PAUSE and FAST FORWARD at the same time. An oxymoron for us all.

2004 130
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Smart Moves in Vail, Niagara Falls and More

Smart Meetings

Valley Forge Casino Resort , a gaming and entertainment resort in King of Prussia, Pennsylvania, welcomed Bailey as vice president of marketing. Bringing 18 years of entertainment and hospitality experience, Bailey enters the new role after serving as vice president of marketing at Rivers Casino Philadelphia. Ben Fairchild. Charles-St.