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Event Marketing: Insider Strategies to Achieve Sold-Out Success

Event Planning BluePrint

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. Today, I’m thrilled to share some strategic insights that can elevate your events, regardless of your audience.

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Provision Events & AirClad [X] – Transforming the Event Landscape

Event Industry News

Provision Events have been delivering premium and immersive brand experiences worldwide since 2004. Sustainability plays a crucial role in their design and production capabilities, proudly pioneering more environmentally friendly operations through Provision Green, as they look to take action and inspire change in the events industry.

2004 113
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Green Field Marquees celebrates 20 years of business

Event Industry News

Green Field Marquees, a leading provider of bespoke marquees for events across the country, is proudly celebrating 20 years of business.

2004 59
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How Soma Intimates Uses Pop-ups to Inform Future Product Designs

Event Marketer

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

Apparel 107
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How HBO’s Fungus-infused Activations Scored with ‘The Last of Us’ Superfans

Event Marketer

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. Agency: Giant Spoon.

2003 93
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The Meetings Industry Association appoints new vice chair

Event Industry News

Nigel has been on the mia’s council for two years and has extensive experience working within the business meetings and events market. He was also named UK Catering Manager of the Year in 2004 by Cost Sector Magazine.

2004 75
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Event Tech Live US & Canada wraps day one

Event Industry News

“If you don’t have the environment for your audience, and the technology, you’re not going to succeed,” Wilcox said, highlighting how, as the festival found its tech feet – very quickly pivoting to audio and video and putting it out for free on top of the event – the more tickets it sold. “We