Getting Burned by Attendee Churn? What It Is and Why it Happens
Maritz Global Events
DECEMBER 11, 2019
A certain percentage of your conference participants don’t return. Here’s a simple annual meeting churn formula: (Attendance at last year’s conference – Attendance at this year’s event)/Attendance at last year’s conference = Churn Rate. The 550 attendees at this year’s conference don’t specify the number of new attendees.
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