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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that translates into a meaningful physical experience that can accommodate thousands of consumers walking through. Market research and recruiting. 1 Black culture event,” she says.

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Going Green: Making Events More Sustainable with The Stage Bus 

Event Industry News

As more and more events look to reduce their power consumption and power up on their green credentials, one element of live events that makes a huge impact is the stage. But no live event can do without stage and sound so what gives? That’s whereThe Stage Bus comes in… Established in 2007, The Stage […]

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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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The Stage Bus Goes from Strength to strength

Event Industry News

As more and more events look to reduce their power consumption and power up on their green credentials, one element of live events that makes a huge impact is the stage. But no live event can do without stage and sound so what gives? That’s where The Stage Bus comes in… Established in 2007, The […]

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Westminster Venue Collection appoints three new board members

Event Industry News

Together with his husband, renowned fashion photographer Carlos Lumiere, Stephan founded the Lumiere collection in 2007 and has curated the illustrious Embassy venue on Grosvenor Place over the past 12 months into a stylish set of event spaces, hot on interior design.

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Google Maps Launches New Event Marketing Tool and 5 Other Tech Stories Planners Should Read

Eventsforce

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. The hot app at SXSW back in 2007 was Twitter. What are they clicking?

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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Maritz Global Events

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers. The Game Has Changed.