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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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28th Annual Meetings Market Survey: Slower Growth Ahead

PCMA Convene

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. million, is closer to the 2007 budget figure of $5.4 30 — is that the U.S.

Marketing 102
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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Convene’s 27th Annual Meetings Market Survey

PCMA Convene

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. In November, the economic recovery since the 2007–2009 recession was in its eighth year, and “showing little signs of fatigue,” according to Reuters. and those that travel to international markets. million today.

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Westminster Venue Collection appoints three new board members

Event Industry News

Together with his husband, renowned fashion photographer Carlos Lumiere, Stephan founded the Lumiere collection in 2007 and has curated the illustrious Embassy venue on Grosvenor Place over the past 12 months into a stylish set of event spaces, hot on interior design.

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BPM | PRO shuts its doors as organisers launch four new market-focused shows

Event Industry News

The landmark event, which started life as the DJ-focussed BPM back in 2007, has grown into a full-scale […]. The post BPM | PRO shuts its doors as organisers launch four new market-focused shows appeared first on Event Industry News.

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ETL replay: how live-streaming can help improve event revenue

Event Industry News

They are easier to market. If companies are spending marketing budgets online, it only makes sense to drive prospective clients to an online product. Offering his audience some context, William described his first online event back in 2007, which cost viewers the same amount as it did to physically attend.

2007 79