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Bingo: How a Lead Generation Conference Nailed Interactivity

PCMA Convene

A LeadsCon Connect participant attempts to complete his Networking Bingo game by doing an activity listed in one of the board’s squares: Meet a LeadsCon speaker. Watch for more ideas online and in our September-October print edition.

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Convene’s 27th Annual Meetings Market Survey

PCMA Convene

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. In November, the economic recovery since the 2007–2009 recession was in its eighth year, and “showing little signs of fatigue,” according to Reuters. and those that travel to international markets. million today.

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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Maritz Global Events

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. As event marketing experts seek out richer digital channels to connect and convince their audiences to attend their events, podcasts offer a smooth and seamless way to reach busy professionals on the go.

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START Summit injects innovation into Europe’s startup conference scene

The MICE

START Summit was later established as one of the Global Projects and had its first event in 2007. Fast forward to 2023, and START Summit attracted over 6,000 participants and featured 150+ speakers. Their approach to organising and marketing this event differs from how my generation approaches event management.

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Google Maps Launches New Event Marketing Tool and 5 Other Tech Stories Planners Should Read

Eventsforce

One of the recommendations is to use a marketing engagement dashboard which gives you a live overview on engagement interactions and makes it easier to visualise which of your marketing pieces each attendee and prospect responds to. The hot app at SXSW back in 2007 was Twitter. What are they clicking?

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Ace of M.I.C.E: Going Hybrid and Running an Impactful B2B Event

Eventtia

The Turizm Medya Grubu, the organizer, started its operations in 2007 to ensure the development and growth of the MICE industry. The company serves as the roof organization of the sector by ensuring the integration of the Turkish market with the world MICE industry. ACE of M.I.C.E.

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