2008 Marketing Negotiating 
GEVME
FEBRUARY 22, 2019
If a young professional would like to consult with a woman who has organised large-scale events in more than 30 countries around the world, this book covers everything you need to know about effective event marketing and expanding your customer base. The Event Marketing Handbook: Beyond Logistics and Planning by Allison Saget.
Event Industry News
JUNE 13, 2022
Benaderet previously served as Vice President of Sales and Marketing for AEG Presents’ Special Events Venues. The former General Manager of Blossom Music Center in Ohio (under House of Blues Concerts/Live Nation), Girton joined AEG Presents in 2008 as the original General Manager for The Novo, located at LA Live in downtown Los Angeles.
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zkipster
APRIL 19, 2017
I was born in Sweden and lived in Indonesia and Japan for 10 years before moving to England in 2008 to study Event Management at Bournemouth University. I mainly look after the company’s B2B events across our different departments: PR, Marketing, Online Marketing, Retail Development, Training and HR.
Hubilo Blog
MARCH 7, 2020
Helen’s marketing and events career span of over 20 years. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. She joined in as the Marketing and Operations Director for IMEX in Frankfurt as part of the original launch team for the exhibition. She truly loves her job!
SmartMeetings
MAY 23, 2018
That was when it was a relationship business, and you were valued for your Rolodex and your ability to deliver on negotiations.” The industry grew as the economy improved and even thrived during a short buyer’s market in 2008, according to Smith. Flash Forward to 2018. Very few ballrooms are being built,” he said.
Social Tables
DECEMBER 27, 2018
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To
SpotMe Blog
JUNE 13, 2023
Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. They can often negotiate better deals and availability.
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