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Event Heroes: How to Build a Successful Event Brand from Scratch

Bizzabo

This month we spoke with Vasil Azarov, Co-founder of Growth Marketing Conference, about starting a career in events, building an event brand from scratch, and how to be smart with event partnerships. At the core of Growth Marketing Conference’s success is its event community. How did your career lead you to Growth Marketing Conference?

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Creating The Highly Energized And Engaged Conference Participant

Velvet Chainsaw

Are 50%-80% of your conference attendees in your programming at any given time? One thing is certain, if your conference attendees are not fully engaged in the experience you provide, there is little, if any, chance that they will leave your event with any real ROI. Four Factors That Affect Your Conference Attendees’ Engagement.

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Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. Go ahead and read Seth’s post and then come back for the linkage to conference monetization. To best compete: Premium conferences must choose quality over quantity.

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Event innovation, Disney, and souvenirs

Conferences that Work

Having a new lineup every year of speakers at conferences, or different decor and F&B at special events is not enough. The JKWeddingDance , invented in 2009, became a fun and novel format for Western weddings, but such innovations are rare. But conferences, where people come to learn and connect, are a different matter.

2009 227
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Peer Conferences Deep Dive—Meeting Doctors transcript and video

Conferences that Work

On Tuesday, March 26, 2024 , I sat down with Martin Duffy and Paul Nunesdea on LinkedIn Live for an hour’s deep dive conversation about peer conferences: the participant-driven, participation-rich events I’ve designed and facilitated for over thirty years. Peer Conferences Unveiled—The Transcript! Here it is—enjoy!

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Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry

Event Marketer

More Inclusive Strategies: How a New Era of Beauty Events is Being Defined by Fans, Not Brands Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz The guidelines encourage community-building and diversity of speakers and content.

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The job you’ll be doing in the future hasn’t been invented yet

Conferences that Work

1992: I organize a conference where there are no expert speakers available (it’s a new field, there are no experts). Invent a way to make the conference successful based on the collective needs, wants, and experience of the attendees. The conference has run continually for the last 27 years.) This is something new.

2005 166