Guest Blog: Major Event Growth – A risky business to be in?
Event Industry News
AUGUST 28, 2018
The 2000s saw the IOC and FIFA’s marketing revenues top one billion US dollars. The Swiss city of Berne withdrew its proposal to host the 2010 Winter Olympics after voters rejected a proposal of public funding. London 2012 had $1.3bn of insured value, with total market exposure to cancellation estimated at between $5bn and $6bn.
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