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The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company. As a result of these efforts, Nashville saw a 38% increase in conventions between 2011 and 2016.
The only thing I wish I could do on the software but can’t, is to show where each water bottle is to be placed on stage,” jokes Cathi Culbertson, VP of EventMarketing & Conferences for the company. As a result of these efforts, Nashville saw a 38% increase in conventions between 2011 and 2016. Click To Tweet.
Learn all about Bon Appetit's unique approach to eventmarketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit, a popular magazine that shares tasty recipes, entertaining ideas, and wine reviews, was first published in 1956. What should every marketing campaign do?
In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Throngs of interested folks tuned in to watch the event and the marketing campaign allowed IBM to showcase the power of its technology in an extremely fun and engaging way. Get creative with your events and take calculated risks.
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