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All of the above is driving the generation’s expectations for meetings and events, ultimately redefining the meeting industry entirely. Gone are the days of static schedules, where speaker after speaker shuffle on stage while attendees remain seated. The Boston event, now in its fifth year, has countless moving parts.
All of the above is driving the generation’s expectations in regards to meetings and events, ultimately redefining the industry as a result. Gone are the days of static schedules that shuffle through speaker after speaker while attendees remain seated. Event technology can increase productivity by 27%.
Key Takeaway: Securing great speakers for your events is absolutely crucial. The same is true for your events. Book speakers that your audience knows about and will be excited to listen to. That's what Bon Appetit did back in 2011 for its "Bite Me" promotion. Probably not. What should every marketing campaign do?
adults (77%) say they own a smartphone, up from 35% in 2011, making the smartphone one of the most quickly adopted consumer technologies in recent history. ” 97% of millennials own a smartphone leverage this to your benefit by creating a conference event app. Yapp is like many other event technology companies with what it provides.
In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities.
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