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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva.

2025 279
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New Report: IMEX 2022 Reached Net Zero Carbon Events Goals

Smart Meetings

Significantly, 81% of event carpet was returned directly to inventory for reuse and the food court was uncarpeted, saving an estimated 4,184 pounds of CO2, earning MeetGreen Calculator’s Visionary designation. IMEX is not new to the quest for more sustainable events. A total of 14,557 pounds of food has been donated in that time.

2022 242
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Transforming a Biennial Congress Into an Annual Global Event

PCMA Convene

Convene has written a lot about groups that are consolidating their meeting portfolios—the American Society for Microbiology combining two annual conferences into one, the Consumer Bankers Association going from eight down to one—but the International Society on Thrombosis and Haemostasis (ISTH) is going in the other direction.

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Eventbase celebrates its 10 year anniversary

Eventbase

He described some of the “instagrammable” moments he experienced, including walking the red carpet at Cannes, meeting Al Gore and witnessing Barack Obama speak at SXSW, seeing the Foo Fighters play at a small BBQ restaurant, and even holding a human brain at a medical conference. Sinclair and West take in the 2012 London Olympic Games.

2010 75
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5 Killer Ways to Keep First-Time Guests From Coming Back

Maritz Global Events

One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that until you see the event experience through their perspective. After they register, but before the conference, please keep them in the dark. .

2006 92
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Getting Burned by Attendee Churn? What It Is and Why it Happens

Maritz Global Events

A certain percentage of your conference participants don’t return. Here’s a simple annual meeting churn formula: (Attendance at last year’s conference – Attendance at this year’s event)/Attendance at last year’s conference = Churn Rate. The 550 attendees at this year’s conference don’t specify the number of new attendees.

2006 75
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PCMA announces 2022 Global Meetings Executive of the Year award recipient

Event Industry News

Buongiorno is Vice President, AIM Group International, a company that for over sixty years has been one of the international leaders in events and conferences. The award recognizes a business events strategist who has demonstrated a vision, commitment and passion for the advancement and education of the global meetings industry.

2022 52