Event Farm

NOVEMBER 14, 2016

HubSpot’s INBOUND started in 2012 as a conference of 2,500 registrants. Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference.

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Event Industry News

JUNE 10, 2024

Noodle Live was established in 2012 with the goal of providing event organizers with cutting-edge technology and sustainable solutions. We are a global team of passionate events professionals who have been committed to innovation and true sustainability since the very beginning.

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Eventmobi

JULY 9, 2024

Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials.

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Event Industry News

FEBRUARY 27, 2023

The IMEX Group has tracked and published the environmental performance of its American show, IMEX America, since 2012 but today’s report represents a significant achievement for its German counterpart. The report […]

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Gallus Events

AUGUST 12, 2016

StreetTeam was founded by brothers Callum and Liam Negus Fancey in 2012. They have sold more than 150,000 tickets in 14 countries since its formation in 2012. In January 2016 We-Represent, the peer-to-peer sales platform also joined StreetTeam, along with its customers and founders, James Beaumont and James Ponnusamy.

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PCMA Convene

DECEMBER 7, 2020

Just the way that events have to come together, in my mind, it’s really inspiring.”. In 2012, Hindman left the planning world behind to launch Splash, an event- marketing platform enabling organizers to launch, promote, and collect data about their events. Our mission is to make it easy to host meaningful events.

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Event Industry News

SEPTEMBER 24, 2018

They have worked on mega-event projects, globally including the London Olympics in 2012 and the Asian Games in 2018. The School of Architecture and Cities is hosting the Event Design – Open Lecture Series on most Monday evenings at their central London Marylebone campus during the autumn term.

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Event Industry News

DECEMBER 20, 2022

Michael Wyrley-Birch, who became Managing Director of the UK office in 2012 and CEO of the group in 2017, will be exploring new opportunities […]. Andrew Orr, the agency’s current Head of Clients, (pictured), will be elevated to UK Managing Director.

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Event Industry News

MAY 13, 2024

In events since 2012, and in technology for about the same amount of time, Zach Butler is director of Amsterdam-based TNW Events. Launched in 2006, full name The Next Web, TNW is a product of its founders’ interest in the future of tech. Buoyed by The FT buying a major stake, and ultimately acquiring the company, […]

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Event Industry News

APRIL 9, 2024

Updated guidance designed to help the events industry to embed sustainable practices and address emerging challenges across climate change, supply chain and social impact, has been published by BSI, more than a decade after the original framework was released for London 2012.

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Event Industry News

JANUARY 4, 2024

As well as holding industry standards ISO 20121 – Sustainable Events Management (since 2012), […] Ignition has been an industry leader from day one when it comes to sustainability, thanks its founding ‘anti build-and-burn’ ethos.

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Event Industry News

DECEMBER 12, 2022

Since 2012, the show is built mainly using FB. Compact storage. PROVEN TRACK RECORD. One of the great success stories is WOSA – Wines of South Africa. Arguably the largest eco-friendly exhibitions in the world.

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Eventory

MARCH 18, 2019

That’s why managers around the world start to notice the value of proper event marketing strategy. The easiest profit to point out is that industry events can give you access to potential leads. But did you know that you can even close deal directly at the event? The brand exposition is also rather an obvious one.

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GEVME

DECEMBER 9, 2018

This survey software comes from a Czech startup that was officially launched in 2012. Cons: no automatic poll processing. cannot be inserted into the site. Cost: This is a free service. Today more than 1.5 million profiles have already been created on its basis.

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Event Industry News

APRIL 1, 2019

Tom Gray, Chief Executive Officer for Southwater Event Group, explained the intent: “As we near thirty years of solid trading we recognised, with the continued emergence of new competition in the national events market, that to ensure our elite position we need to remain fit for the future.

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Meeting Application

JUNE 21, 2018

When the Mobile Trends Conference was launched back in 2012, it was one of the first events of its kind in East Central Europe, and its organizers haven’t had much experience when it comes to such ventures. Within seven years, the conference has grown four-fold.

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Expo Pass

JANUARY 3, 2024

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. This conference is a great way to broaden your event planning horizons. Explore the full article for more tips and tricks for planning eco-friendly events.

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Event Industry News

JANUARY 31, 2023

Lucy Powell MP has joined the All-Party Parliamentary Group for Events, as of 31 January 2023. Powell is the Labour Member of Parliament for Manchester Central and has been an MP since 2012. The All-Party Parliamentary Group for Events […]

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Event Industry News

OCTOBER 29, 2021

As a tech company that wants to be always ready to support the creativity and fast pace of the events industry, the most significant changes had to come from the inside. Thus, Eventscase is also releasing a new subscription business model developed to continuously solve the specific needs of each segment of the events market.

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Endless Events

FEBRUARY 21, 2018

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Hubilo Blog

MARCH 13, 2019

Using your events brand or the personality of the event is a great way to create your very own Hashtag. But be aware of your competitors using it for their own event marketing. Much Like the embarrassment of Susan Boyle’s 2012 album launch hashtag. Maybe even promoting it on your website. Hashtag Etiquette.

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Maritz Global Events

DECEMBER 4, 2019

As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice (2006 & 2012), she brings a unique perspective to these blog posts as an experience meeting planner and blogger in the industry. The post 5 Killer Ways to Keep First-Time Guests From Coming Back appeared first on Experient: Event Industry Blog.

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Event Industry News

JULY 30, 2018

The UK hosts more than seven thousand outdoor events every year, which is still a fraction of the size of the events market,” says Sven. Every event has one common need; water. In developing Aqube to deliver drinking water for events , Water Direct looked at every aspect, from convenience and cost to carbon footprint.

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Eventory

AUGUST 9, 2018

In spite of the fact that the examples under scrutiny come from the cosmetics and energy beverages industry, they provide valuable lessons concerning all event marketing projects. The following article discusses various aspects of event marketing in relation to customer relationship management. Red Bull is a lifestyle.

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Bizzabo

AUGUST 6, 2019

The Bizzabo platform has grown significantly since we first launched in 2012 and we’re continuing to provide resources and tools that drive impactful in-person experiences, networking opportunities and business outcomes. Our vision for Bizzabo continues to grow, along with our passion for impacting in-person events.

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Bizzabo

APRIL 10, 2018

"At Sisense we are obsessed with customer success, and in-person events are an important channel to make sure that we are delivering on that goal. Leveraging Bizzabo's event marketing platform for our user conferences and training events allows us to better engage with clients.

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Bizzabo

OCTOBER 24, 2018

Six years ago, Bizzabo started as an event engagement app. We are humbled that with the trust and feedback of more than 8,000 event marketers we are able to elevate the attendee experience to a whole new level.

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Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Sound good? Then let's get started! On Location.

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Event Industry News

AUGUST 24, 2018

PlayPass, a global market leader in RFID and cashless payment technology for the live events industry, has secured €1.9 Since being founded in 2012, the award winning company has expanded to deliver innovative solutions to more than 600 events, in 19 countries across five continents.

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Bizzabo

JUNE 17, 2019

We look forward to continuing to support leading brands, globally, by providing the tools needed to build successful events, driving better revenue and key business outcomes.". Since launching in 2012, we've come a long way. Eran Ben-Shushan, Bizzabo Co-founder and CEO.

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Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

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SmartMeetings

SEPTEMBER 6, 2017

He’ll be strategizing and executing business plans to grow revenue, oversee global sales and manage the education, events, marketing and communications departments. Temple served on the MPI Board of Directors from 2012-2014 and joined the MPI Global Team in September 2014.

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Bizzabo

JUNE 19, 2018

Executing successful events is becoming increasingly complex and multi-faceted, and we are proud that our modern cloud-based software is making it dramatically easier to run, measure, and optimize events.”. These critical features enable organizations to orchestrate, measure, and—above all—improve their events.

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Bizzabo

JULY 5, 2019

Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks. Let’s look at the intersection of the B2B marketing funnel and event marketing. What is the Marketing Funnel? The marketing funnel is quintessential to B2B SaaS.

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Event Industry News

DECEMBER 5, 2019

The full-service marketing agency, which was founded in March 2012, originally made a name for itself in the world of ticketed theatrical and live events in London and the West End, but has increasingly expanded its client roster across the UK and globally, incorporating a plethora of innovative new entertainment brands including sport events.

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Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Event Philosopher

MARCH 11, 2012

"Events are the original Social Media." - Liz Lathan It's my mantra. :-) And on days like yesterday and today, I'm really living by it! South by Southwest 2012 (know as SXSW) is taking place in Austin, Texas, and my husband is attending live and in person. I, however, am home with our 4-year-old and our dogs who just had surgery.

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