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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. “We often talk about whats really driving people to events, Strehle says.

2025 276
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These aren’t the unconferences you’re looking for

Conferences that Work

Jeremy Lin and the myth of the conference curator , February, 2012. Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. ” Unconferences are participant-driven, which involves building the program in real time during the event.

2012 397
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First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration

Event Marketer

launched its first brand refresh since its inception in 2012 and the “Tear. Our presence in Miami is really the beginning of our plan to reach consumers in completely new ways with entirely new capabilities that take experiential events on the road around the country. Coinciding with the grand prix, Liquid I.V. Liquid I.V.

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2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Why Marketers Should Consider Brand Activations at Festivals in 2019

Marketo Events

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. billion in 2012. Experience Marketing for Brands. the critical question in any marketer’s mind.

2019 166
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Present Communications achieves certification to ISO 20121:2012 Sustainable Event Management

Event Industry News

Present have achieved certification to ISO 20121:2012 Sustainable Event Management in relation to its work as a supplier to the events industry, supplying technology and support to the live events, experiential and broadcast sectors. ISO20121:2012 provides a recognised framework for sustainable event management.

2012 69
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9 Takeaways from HubSpot's INBOUND Conference for Event Marketers

Event Farm

HubSpot’s INBOUND started in 2012 as a conference of 2,500 registrants. Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference.