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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. “We often talk about whats really driving people to events, Strehle says.

2025 279
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The top educational meeting format

Conferences that Work

What’s an Ideal Meeting? April 2018, Meetings and Conventions Magazine Do you incorporate participatory sessions into your events? 80% of meeting professionals prefer f acilitated workshop-style, participatory sessions [ survey by M&C Research, April 2018 Meeting and Conventions magazine ]!

Education 271
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A Participants’ Bill of Rights

Conferences that Work

I love the folks (especially my good friend, Jan-Jaap In der Maur ) at Masters In Moderation , a company that has been providing meeting and facilitation services and training in the European Union since 2012. Because their core beliefs about what truly matters at events are deeply aligned with mine. The right to contribute.

2012 156
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Destination Emirates Old Trafford Relaunches Players and Media Centre for Events

Prestige Events Magazine

Destination Emirates Old Trafford has relaunched its Players and Media Centre to further strengthen support for conferences and events held at the venue. The centre, which originally opened in 2012, has seen an increase in use by planners looking to take advantage of its event spaces, on-site studio, and broadcasting capabilities.

2012 147
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Julie Coker to Head NYC Tourism + Conventions

Smart Meetings

Travel Association’s Meetings Mean Business Coalition , as well as secretary-treasurer for International Association of Exhibitions and Events (IAEE) Executive Committee. In both 2012 and 2019, Coker was named among Philadelphia Business Journal ’s Women of Distinction Honorees.

Tourism 236
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Being truly heard and seen at meetings

Conferences that Work

When we enable people to meaningfully connect at a meeting, something extraordinary happens. Such a transformation is the essential work needed to build human community around the event, which becomes something special, standing out like a beacon from the humdrum conferences routinely inflicted on attendees.

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Seating while Eating at Meetings

Conferences that Work

It’s no Comedians in Cars getting Coffee , but here’s my draft script for Seating while Eating at Meetings. Designing Participation Into Your Meetings No, that’s not me up on the stage, and that’s not the kind of session I’ll be leading next Tuesday, May 22, at the MPI New England 2012 Northeast Education.

Meetings 204