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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.

2025 279
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Julie Coker to Head NYC Tourism + Conventions

Smart Meetings

9, 2024, she will step into the top executive position at the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. SDTA’s sales and marketing programs delivered a $30 to $1 return on investment—the highest in the organization’s history. Beginning on Dec.

Tourism 236
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Destination Emirates Old Trafford Relaunches Players and Media Centre for Events

Prestige Events Magazine

The centre, which originally opened in 2012, has seen an increase in use by planners looking to take advantage of its event spaces, on-site studio, and broadcasting capabilities. Destination Emirates Old Trafford has relaunched its Players and Media Centre to further strengthen support for conferences and events held at the venue.

2012 147
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These aren’t the unconferences you’re looking for

Conferences that Work

Jeremy Lin and the myth of the conference curator , February, 2012. Unconference is not a marketing soundbite. Marketers : stop using “unconference” as an event marketing buzzword. Seth Godin puts it this way: “ We have no idea in advance who the great contributors are going to be.

2012 397
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Better Because You Were There

Velvet Chainsaw

Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help. This was shortly after the killings of Trayvon Martin in Sanford, Florida, in 2012, and Michael Brown in Ferguson, Missouri, in 2014. Here are some suggestions. Choose Your Charity.

2012 364
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Smart Moves in Chicago, Mexico and More

Smart Meetings

Kranzle joined the Hilton Hotels team in 2012, serving as general manager for Hilton Mexico City Reforma; most recently, Kranzle was the opening general manager of Hilton Guadalajara Midtown in Mexico. Boyett is director of sales and marketing for The Ritz-Carlton, Grand Cayman in the Cayman Islands. Cynthia Boyett. collection.

2012 246
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First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration

Event Marketer

launched its first brand refresh since its inception in 2012 and the “Tear. And we’re going to be supporting this with additional field marketing initiatives.” Talks Miami Grand Prix, Hydration Inspiration appeared first on Event Marketer. The DRS service included mocktails and misting fans to keep attendees cool and hydrated.