zkipster

FEBRUARY 22, 2017

It almost goes without saying that social media is one of the most accessible tools for understanding and engaging with your potential guests. Social media has convincingly earned its place in the event planner’s pantheon of great planning tools. Sponsoring posts on social media is not as taboo as it was in 2012.

Social Media 59

Social Media Advertising 2012 Events 59

Event Farm

NOVEMBER 14, 2016

HubSpot’s INBOUND started in 2012 as a conference of 2,500 registrants. Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference.

Conference 100

Conference Event Marketing Marketing Social Media 100

InitLive

NOVEMBER 19, 2020

For those unaware, Giving Tuesday is a growing global movement started in 2012 in hopes of " unleashing the power of people and organizations to transform their communities and the world." Leveraging Social Media Platforms. The perfect place to push Giving Tuesday messages and information is on social media platforms.

Social Media 104

Social Media 2012 Event Ideas 2019 104

Event Industry News

SEPTEMBER 3, 2020

Since the launch of Make Events in 2012, CEO and Founder Holly Moore has been delivering private parties, weddings and events to an extensive, diverse and impressive client list. And what we are hearing is that people are ‘moore’ than ever ready to host a private party or celebration”.

2012 78

2012 Social Media 2021 Entertainment 78

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 85

Marketing Event Marketing Apparel Events 85

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Marketo Events

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. billion in 2012. With the attendance of festivals on the rise, marketers should tap into this market as experiences are a powerful way to create an association between a brand and its audience.

2019 60

2019 Marketing Social Media Advertising 60

Hubilo Blog

MARCH 13, 2019

Social media is an important vehicle to promote any event. Hashtags (#) are used by social media platforms to categorise content. Usually a word or key phrase that relates to the content or topic of your social media post. All these will all help your post have a wider reach on social media.

Social Media 72

Social Media 2012 Events Marketing 72

Eventory

MARCH 18, 2019

That’s why managers around the world start to notice the value of proper event marketing strategy. Each year, the INBOUND event draws thousands of sales and marketing professionals to Boston (Hint: It’s happening in autumn, so click here to sign up ). The brand exposition is also rather an obvious one. I don’t blame you. “I

Conference 110

Conference 2012 Social Media Marketing 110

Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Let’s look at the intersection of the B2B marketing funnel and event marketing.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

GEVME

DECEMBER 30, 2020

Well, hybrid events have been happening here and there since as long back as 2012! Ability to integrate on various social media platforms and E-Mail. . Apart from that, it has extensive interacting features and options to market it effectively to the target audience. . Benefits of a Hybrid Event. Hybrid Event Ideas.

Entertainment 156

Entertainment Events 2012 Travel 156

GEVME

DECEMBER 29, 2020

Well, hybrid events have been happening here and there since as long back as 2012! Ability to integrate on various social media platforms and E-Mail. . Apart from that, it has extensive interacting features and options to market it effectively to the target audience. . Benefits of a Hybrid Event. Hybrid Event Ideas.

Entertainment 156

Entertainment Events 2012 Travel 156

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Corporate Events 62

Corporate Events Social Media Food and Beverage Financial 62

Eventscase Blog

DECEMBER 20, 2022

If you check out our social media channels, we’ve taken part in different corporate events, from sponsored ones to paid ones. Our partnerships with industry-leading event management organisations has also helped catapult our brand in various markets this year. We joined and exhibited at events again. We got additional funding.

2022 96

2022 2012 2023 2020 96

Fork in the Road

DECEMBER 10, 2012

In 2012, ITN is on the cusp of a transformation in the events industry with the arrival of NFC-enabled Smartphones to the U.S. In 2012, Active Network continued its focus on event management solutions with a major acquisition and some key product launches. and social media to the trade show floor. meters within a venue.

Technology 49

Technology 2011 Social Media 2012 49

SmartMeetings

FEBRUARY 13, 2017

Is 2017 a buyer’s or a seller’s market for hotel supply growth? One advancement readily available to planners is tracking smartphone and social media activity at the trade show and using that data in real time to respond to attendees’ interests. . From smartphones to virtual reality.

Trade Shows 80

Trade Shows 2017 Hotels Travel 80

PCMA Convene

JUNE 13, 2018

Since 2012, the daily mobile video-viewing minutes has increased from under 10 minutes to more than 30 minutes per day, according to the report. As consumers have continued to adopt cell phones, the use of the cloud, and social media into their daily lives since the early 2000s, data-gathering has become easier than ever.

2012 84

2012 Social Media Tech Government 84

Guidebook

NOVEMBER 4, 2016

While these announcements generate a lot of social media buzz, it can cause stress for the con committee who must ensure that staff is well-informed (so that attendees, in turn, are well-informed). Make sure to plan out the marketing and include it in your communications – this is something con coms can always do better.”.

2011 109

2011 2012 Social Media 2016 109

Fork in the Road

DECEMBER 10, 2012

In 2012, ITN is on the cusp of a transformation in the events industry with the arrival of NFC-enabled Smartphones to the U.S. In 2012, Active Network continued its focus on event management solutions with a major acquisition and some key product launches. and social media to the trade show floor. meters within a venue.

Technology 40

Technology 2011 Social Media 2012 40

Event Industry News

DECEMBER 5, 2019

The full-service marketing agency, which was founded in March 2012, originally made a name for itself in the world of ticketed theatrical and live events in London and the West End, but has increasingly expanded its client roster across the UK and globally, incorporating a plethora of innovative new entertainment brands including sport events.

Sports 52

Sports 2012 Entertainment Social Media 52

PCMA Convene

AUGUST 22, 2018

Having grown up with businesses requesting their email addresses and access to their social media accounts, they’ve developed what Lee calls a “cynical trust.” And how they feel about Facebook doesn’t bode well for event organizers who use the platform as a go-to vehicle for attendee-marketing campaigns. And they probably can.”.

Social Media 49

Social Media 2012 2018 Government 49

Endless Events

NOVEMBER 29, 2021

In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). And so naturally, the market followed. Building events since : 2012. Building events since : 2020 (but Allseated was founded in 2012). Which virtual event platform features to look for? Accelevents.

2022 133

2022 2015 2011 2021 133

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 101

Speakers Consulting Healthcare Financial 101

Maritz Global Events

DECEMBER 18, 2019

It’s essential to expand that thinking to webinars, credentialed online learning, Meetups, and social media communities. Let attendees know they can text, call, email, and use social media for any questions or problems they are facing. When most of us think of the competition, we only consider other conferences.

2006 59

2006 Social Media 2012 Conference 59

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 98

Speakers Consulting Healthcare Financial 98

Event Industry News

MARCH 30, 2022

For context, the $10bn investment in the metaverse is more than five times the amount paid for the Oculus VR business in 2014 and 10 times what it paid to buy Instagram in 2012. Adoption of virtual reality in the mass market seems to be around 2024. If there’s a limited supply of something, then that’s where you get value.

2026 122

2026 Tech Trade Shows 2024 122

Eventory

AUGUST 9, 2018

In spite of the fact that the examples under scrutiny come from the cosmetics and energy beverages industry, they provide valuable lessons concerning all event marketing projects. The following article discusses various aspects of event marketing in relation to customer relationship management. Event marketing plays a vital role in it.

Event Marketing 72

Event Marketing Marketing Social Media Sports 72

Event Industry News

MARCH 8, 2019

Tamar Beck spends her days overseeing Gleanin’s sales, marketing, operations and finance. In fact, as CEO Tamar has helped shape Gleanin into the go-to audience acquisition and social referral marketing partner for many of the world’s largest event organisers. How was marketing technology perceived then?

Social Media 45

Social Media 2012 Technology Event Technology 45

PCMA Convene

FEBRUARY 28, 2017

(Conference Live also earned NAR a nod for “Best Social-Media Initiatives” in Convene’s 2012 Best in Show awards.) Much of that content comes from select “featured attendees” who post about their REAL-TORS experience in a range of areas: tools, technology, economy, sustain-able building, emerging markets, and interest rates.

2010 40

2010 Social Media 2012 2016 40

Ins'Tent

SEPTEMBER 24, 2024

Define your trade show objective Citation: ThinkGeoEnergy / Flickr / “GeoTHERM 2012 – Geothermal Trade Show Germany” / CC BY 2.0 Perfect to boost social media engagement and brand awareness. Promotional activities and material Last but not least, we have trade show marketing.

Trade Shows 52

Trade Shows 2024 2025 Social Media 52

Event Industry News

JUNE 7, 2021

Since 2012, YouTube has hosted Brandcast , a spectacular live marketing event during Newfronts aimed at brands and advertisers. It was an opportunity to create a unique event that would reach an even bigger audience of marketers and agencies than Brandcast had ever reached before.

2004 52

2004 Advertising 2012 B2B 52

Event Industry News

JULY 28, 2018

It’s a known fact – as with any form of marketing – that events are most effective when we create and deliver them with a particular audience/s in mind. Yes, many of them are born mobile and could be classified as social media loving Gen Z’s, however a 60-year old baby boomer that lives on their tablet could be considered an e-literate, too.

B2B 49

B2B 2012 Trade Shows Tech 49

Event Philosopher

MARCH 11, 2012

"Events are the original Social Media." - Liz Lathan It's my mantra. :-) And on days like yesterday and today, I'm really living by it! South by Southwest 2012 (know as SXSW) is taking place in Austin, Texas, and my husband is attending live and in person. The social pipe from SXSW is insane. Check the stats.

Social Media 40

Social Media 2012 Speakers Conference 40

PCMA Convene

JULY 3, 2017

The approach has been successful for us because our sales team is extremely knowledgeable in the market we serve.”. Held at Atlanta’s Georgia World Congress Center (GWCC) every other year, the International Woodworking Fair (IWF) has seen double-digit attendance growth since 2012.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Converve

APRIL 8, 2016

Those who rely on content-driven marketing these days – in particular event, trade show and congress managers – know the issue: In order to make yourself heard in the Grand Central Station that is modern online marketing, you need consistent, current and attractive content. Canva.com was founded in July 2012 in Australia.

Trade Shows 40

Trade Shows Social Media 2012 Advertising 40

Converve

APRIL 8, 2016

Those who rely on content-driven marketing these days – in particular event, trade show and congress managers – know the issue: In order to make yourself heard in the Grand Central Station that is modern online marketing, you need consistent, current and attractive content. Canva.com was founded in July 2012 in Australia.

Trade Shows 40

Trade Shows Social Media 2012 Advertising 40

Maritz Global Events

NOVEMBER 4, 2019

35% purchased/boosted a social media ad. Use organic and paid digital marketing tactics. As a former meeting planner who has received Ohio MPI’s Planner of the Year award twice (2006 & 2012), she brings a unique perspective to these blog posts. 33% sponsored an email blast to the attendee list. Book their hotel room.

Sponsorships 45

Sponsorships 2006 Trade Shows 2012 45