First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Event Marketer
MAY 9, 2024
launched its first brand refresh since its inception in 2012 and the “Tear. The activation marked the brand’s first sponsorship in the professional racing world. The DRS service included mocktails and misting fans to keep attendees cool and hydrated. Coinciding with the grand prix, Liquid I.V. brand campaign that was debuted on-site.
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