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These are interesting times for tradeshows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.
Event Sponsorship. Event Sponsorship Statistics. 12k is the average sponsorship size. 77% of businesses will outsource some part of sponsorship management to agencies. Only 4% of marketers are “completely satisfied” with their ability to measure ROI on sponsorships. Otherwise, scroll onward! Top Event Statistics.
IMEX America: It’s the largest international conference and tradeshow in the United States, uniting planners from France to the UK and beyond. In our article, we provided a few success stories to inspire your sustainability efforts, including Oktoberfest and the 2012 London Olympics ! Win big with event sponsorship.
This is why 64% of marketers believe tradeshows and events are a key source for new business and new prospects. Exhibit at tradeshows. Attending relevant tradeshows is a must for placing your brand where your customers are. Event Sponsorships. Looking to improve your sponsorship game?
While sponsorships have been prevalent for a long time, there are other ways to generate more revenue, including digital and print options that might surprise you. Research Finds Sponsorships are Still Relevant. Also, 83 percent of exhibitors have purchased at least one sponsorship in the last two years. Commit to Sponsorships.
How have the security measures at the LA Auto Show evolved in recent years? I joined the team [at ANSA Productions] in October 2012, and I had spent a large portion of my career in venue management, working at the House of Blues in New Orleans and helping to open the location in Las Vegas. The public now expects these measures.
They are known for planning epic events, creating amazing exhibits and organize engaging tradeshows. Broadstreet was launched in 2012 to help niche media organizations make the most of their ad sales efforts in an increasingly competitive online space. Notable Clients: TimeWarner, McDonalds, Centene, Interl, Google. Irvine, CA.
15) Coca Cola - 2012 Olympics Sponsorship. Coca Cola was reported to have sponsored an estimated $100 million to be the main sponsor for the 2012 event. The sponsorship deal allowed Coca Cola to leverage on the popularity of the international event and market itself to viewers and fans worldwide. Source: Marketplace.org.
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