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Green Lights: These Eco-friendly Giveaways ‘Self-destruct’

Event Marketer

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

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2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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HBO Marketing’s VP Talks Cultivating Fandom for ‘The Last of Us’

Event Marketer

HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. A whole two years, in fact.

2013 246
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How HBO’s Fungus-infused Activations Scored with ‘The Last of Us’ Superfans

Event Marketer

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. 15 became the network’s second most-viewed in a decade.

2003 264
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2025 applications open for NOWIE’s event industry mentoring programme

Event Industry News

Established in 2013, NOWIE has […] The programme pairs women in their junior to mid-career with an experienced mentor, providing tailored support to participants as they navigate challenges, transitions and next steps in their professional journey.

2013 59
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NOWIE’S new research initiative aims to better understand challenges for women in events

Event Industry News

The Network of Women in Events (NOWIE) has today (14th January) launched a pioneering annual research survey, which aims to better understand the challenges faced by women in the events industry.

2013 59
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Engaging Along the Customer Journey: Why a Digital Foundation Matters

Event Marketer

By thinking about content as the event, marketers can blend and engage all three, and feed all the channels with one moving campaign. The physical event can serve as a conduit that feeds a digital campaign to reach multiple audiences—sometimes, in real time. Learn more about Experiential Commerce here.

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