Event Marketer

JUNE 21, 2024

Clients want experts… so market your skills! We’ve always known the breadth of talent on our team, but learning to effectively market those talents through unique verticals has been a game changer. The post Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years appeared first on Event Marketer.

2008 263

2008 Financial 2010 2014 263

Event Marketer

JUNE 6, 2024

” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. So all of our marketing this year, for the most part, is very focused on Gen Z.” Pinterest’s Coachella debut aligned with its broader Gen Z-centric marketing strategy for 2024.

Sponsorships 306

Sponsorships 2024 Fashion Apparel 306

Event Marketer

SEPTEMBER 5, 2024

First launched in 2014, the Pabst Brewing Company-sponsored festival called it quits after running for four years. And just last week, a promising new property, Giddy Up Music Festival, set to premiere in October, announced it would not move forward with the Las Vegas event. An oversaturated market? Poor organization?

2024 298

2024 Apparel 2017 2014 298

Event Industry News

NOVEMBER 7, 2024

Ticketmaster, the global market leader in live event ticketing, releases new research revealing how laughter is transforming the dating scene.

2014 59

2014 Marketing Entertainment Events 59

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. Now event industry influencers are being asked to do the same thing.

Marketing 120

Marketing Social Media Site Selections 2014 120

Bizzabo

MAY 23, 2018

Looking to create an event strategy but not sure where to start? Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. What is B2B Event Marketing?

B2B 54

B2B Event Marketing Marketing 2014 54

Event Industry News

APRIL 15, 2025

Behind the recently published article: Tariffs now what for trade shows, this episodes guest, media and events entrepreneur Dr Baris Onay, is a bit of a coup. Referencing the impact of international sanctions on Russia in 2014 from first-hand experience, Baris looks at what to expect, and what might actually happen, as a result […]

Trade Shows 59

Trade Shows 2014 Events Event Design 59

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.

Social Media 167

Social Media Marketing 2014 Speakers 167

Event Industry News

JULY 7, 2021

ABOUT US: Event Industry News (EIN), which is exactly that, launched in 2010; a first exclusively digital magazine in a resolutely print-focused sector. Still the only exhibition dedicated to event technology, ETL has moved from a single, physical day to a hybrid week since 2014. Events Limited.

Marketing 80

Marketing Management 2010 Social Media 80

Eventtia

NOVEMBER 12, 2024

These tools help create engaging experiences that foster audience interaction and satisfaction: Event Registration and Ticketing : Customizable forms and secure payment processing. Event Website Builder : Drag-and-drop tools for creating branded websites without coding. Event Calendar : Manage multiple events with ease.

2024 62

2024 Social Media Trade Shows B2B 62

Prestige Events Magazine

OCTOBER 12, 2021

The Celtic Collection , a group of experience-focused UK business and leisure hotels and venues developed from the success of the flagship Celtic Manor Resort, has appointed UK-based specialist brand communications agency, Davies Tanner, to handle its UK meetings and events PR brief.

2010 130

2010 2014 B2B Hotels 130

Event Industry News

OCTOBER 16, 2024

100% Optical launched in 2014, quickly becoming the leading event in its sector in the UK, […] The deal is the second time that the privately-owned organiser has divested a large scale trade show, following the acquisition of Design Shanghai by Clarion in 2019.

Trade Shows 59

Trade Shows 2014 2019 Events 59

Eventmobi

SEPTEMBER 11, 2018

In 2009, having a website that could register attendees was really all you needed from your event management software. According to research by Cramer and Event Marketer , the number of event technology vendors grew from 144 in 2014 to 245 in 2018 — a growth of over 70% in just four years! The high cost of entry.

Event Management 191

Event Management Technology Management Event Apps 191

Planning Pod

FEBRUARY 6, 2017

Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships. Cvent 2015 Global Event Industry Benchmarks Study.

2014 113

2014 Social Media 2016 Sponsorships 113

Eventtia

OCTOBER 30, 2024

Branded Event Websites : Create personalized event websites without coding expertise. Email Marketing and Communication : Handle invitations, reminders, and attendee communications within the platform. Mobile Event App : Enhance attendee experience with schedules, networking features, and interactive content. •

2024 62

2024 Event Apps Retail Event Management 62

Event Geek

JUNE 1, 2016

Stop Settling for “Getting Your Name Out There” If we had a dollar for every time we heard a marketer or company leader say, “Events are just something we do to get our name out there,” we wouldn’t have to… Well, okay, we would still work at EventGeek. Want a little help planning the ROI of your next event?

2015 111

2015 2014 Social Media Event Marketing 111

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.

Event Planning 133

Event Planning Government 2014 Event Management 133

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Event Industry News

JANUARY 10, 2019

RainFocus, the leading Event Marketing Platform, today announced it has secured a $40 million strategic growth investment from JMI Equity, a growth equity firm focused on investing in leading software companies. Expand teams to further accelerate agile and innovative development of the RainFocus Event Marketing Platform.

Event Marketing 45

Event Marketing Marketing 2014 Events 45

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

Marketing 80

Marketing 2018 2010 Social Media 80

Eventtia

NOVEMBER 12, 2024

Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMobi caters to various industries, including technology, corporate, non-profit, education, healthcare, and marketing. Event Marketing and Email Campaigns: Tools for promoting events and managing email outreach.

2024 62

2024 Healthcare Event Apps B2B 62

Smart Meetings

APRIL 8, 2022

Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. Dina Fenili Niekamp. Derek Flint and Tatiana Lora.

Food and Beverage 130

Food and Beverage Hospitality Hotels 2008 130

Event Industry News

FEBRUARY 9, 2023

Muhammed Younas founded vFairs in 2014 after 12 years in a variety of roles at Bayt.com, ‘the Middle East’s #1 job site’. A remote-first company, none of the now 250 plus employees at vFairs work in a specific office, they’re at home or a location close-by of their choosing. Quite sensibly, that model prioritises right […]

2014 119

2014 Event Tech Event Design Tech 119

Eventtia

NOVEMBER 13, 2024

Task Management: Assigns and monitors tasks to ensure all aspects of event planning and execution are covered. Email Marketing: Enables targeted email campaigns to promote events and engage with potential clients. Event Ticketing and Payments: Secure processing with integrations like Stripe and PayPal.

2024 62

2024 Healthcare B2B Event Management 62

Eventtia

OCTOBER 30, 2024

Eventtia is a cutting-edge software company providing highly advanced Event Management SaaS solutions for any organization planning consumer, B2B and corporate events. Organizers can opt for a pay-as-you-go model for larger events with up to 100 tickets.

2024 62

2024 Healthcare Trade Shows Retail 62

Event Industry News

DECEMBER 13, 2018

was awarded as the best technology startup in the world at the 6th edition of the “Event Technology Awards”. was recognised as a four-year-old startup that takes on successfully end-to-end technology for corporate events. was founded to help businesses improve their marketing experiences at corporate events. InEvent, Inc.

Event Technology 91

Event Technology Technology 2018 2014 91

Planning Pod

JANUARY 23, 2017

Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. 33 Online Event Registration Tips and Strategies That Generate Big Results. #1

Social Media 118

Social Media 2014 Speakers Entertainment 118

Hubilo Blog

MARCH 7, 2020

She is also a board member of the Association of Women in Events (AWE) and the International Association of Exhibitions and Events. Helen’s marketing and events career span of over 20 years. She is passionate about events and values the power of live events and cares about how event makers create and deliver.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. They’re more likely to understand the event’s culture and tone.”.

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Gallus Events

AUGUST 12, 2016

StreetTeam is a peer-to-peer sales and marketing software for live entertainment. StreetTeam enables its customers to turn their most influential fans into ambassadors who promote their events and sell tickets to their friends in return for rewards. Why we like it – StreetTeam #EventTech of the week. Info on this post.

2012 100

2012 2014 2016 Advertising 100

Event Industry News

SEPTEMBER 10, 2019

Gitex, DWTC’s flagship exhibition, will be the first event to use Swapcard’s engagement platform followed by Food Cluster (DWTC) and HR Summit (Informa). Since its inception in 2014, Swapcard has worked with large exhibitions across the globe including Reed, Informa, Comexposium, GL events and many other premium organisers.

Contracts 79

Contracts 2011 2014 Event Apps 79

Guidebook

MARCH 31, 2017

Another top publication in the higher education market — EdTech Digest — also recognized Guidebook recently as part of their annual Cool Tool Awards. One of the places these organizations use Guidebook is for corporate events, meetings, conferences, tradeshows and more. For chat, we reply in just 22 seconds on average.

2007 108

2007 Education 2014 Technology 108

Event Industry News

AUGUST 26, 2021

The ticketing business is highly competitive and a tightly contested market, in the wake of the pandemic many companies were forced to remodel their approach to service and assess the best means of sustainability. The sector faced great hardship with the global events industry crumbling beneath the weight of unprecedented circumstances.

2014 78

2014 Sustainability Financial 2019 78

Event Industry News

FEBRUARY 5, 2019

PlayPass has acquired Yuflow, a pioneering French Cashless payments provider to the live events sector, as part of its global expansion drive. This fits with our strategy of combining organic growth with strategic acquisitions to become the market leader in the key live event markets over the next few years.

2014 60

2014 2019 Technology Marketing 60

Event Industry News

JUNE 3, 2024

Scottish Event Campus (SEC) CEO, Peter Duthie, is to step down from the business at the end of June after 40 years with the SEC. Appointed as Chief Executive in April 2014 and having been with the company since its inception in 1984, Peter has played an integral part in all aspects of its evolution. […]

2014 69

2014 Events Event Design Event Marketing 69

Eventmobi

NOVEMBER 12, 2018

According to 2018 research , there are now over 245 event technologies for event planners— a 70%+ jump since 2014. And w hile all of this choice is good, it also (unfortunately) makes it harder for event planners to wade through all the options and select the right event management software needed for their business.

Event Management 150

Event Management Management Event Apps Technology 150

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. These examples of effective live guerilla marketing events will inspire some of your own. Why You Should Invest in Guerilla Marketing.

Marketing 48

Marketing 2018 2010 Social Media 48